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[FF] Strategist Chip Walker on Why Your Brand Needs a Purpose: The ROI Online Podcast Ep.126
Manage episode 293702886 series 2797563
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Today more than ever consumers, investors, and even business owners find themselves asking how their company can make the world a better place. In this Feature Friday episode of the ROI Online Podcast, Steve talks with Chip Walker, brand strategist and author about why it’s so important for brands to have a purpose and use movement thinking to create powerful business operations.
Chip is a brand, business and cultural strategist, keynote speaker, and author of Activating Brand Purpose: How to Harness the Power of Movements to Transform Your Company. He has designed and developed groundbreaking market research and grown significant brand identities for some of the world's most iconic brands like PepsiCo, Morgan Stanley, & Heineken.
Movement Thinking is centered around empathy and starts with the human. It also recognizes that the most significant change happens through cultural movements. Leaders like you can learn how this foundation can engage and mobilize the people that matter to your brand inside and out, no matter what your business enterprise may be like—even if you’re an artist working on a creative project!
Among other things, Chip and Steve discussed:
- Chip’s story and his role at StrawberryFrog Agency
- His new book: Activating Brand Purpose
- What exactly “Movement Thinking” means
- Why your brand needs a purpose
- 4 reasons to set your company purpose
- The purpose of leadership
- How to start a social movement
You can learn more about Chip here:
Follow Chip on LinkedIn
Send Chip an Email
Learn more about the Purpose Power Summit happening on June 15!
Purpose Power Summit 2021 — PURPOSE POWER INDEX
Read the books mentioned in this podcast:
The Golden Toilet by Steve Brown
Activating Brand Purpose by Chip Walker
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