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B2B and B2C Salesforce-HubSpot Integration with Nick Jensen
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In this episode we talk with Nick Jensen, who runs marketing operations for the world-famous Tony Robbins. Nick and his teammates run a marketing-sales operation with a contact database in the millions, using Salesforce and HubSpot together to run their operations.
We talk about:
- The similarities and difference between their B2C and B2B customer lifecycles and sales pipelines
- How they connect HubSpot to Salesforce for people objects compared to contact and account objects
- How they decide what object and event data to sync between Salesforce and HubSpot
- How they run large-scale email marketing (40 million emails per month)
- What are the top sales and marketing KPIs that they track
- How they set up a custom object in Salesforce and HubSpot to track key contact activities as well as affiliate tracking
- Similarities and differences between their prior Salesforce-Marketo integration and their current Salesforce-HubSpot integration
Give this episode a watch or a listen to learn how to run a high-impact marketing and revenue operations systems across Salesforce and HubSpot running at large scale. 🤘
You can connect with Nick Jensen on LinkedIn here: https://www.linkedin.com/in/nicholasljensen/
Learn more about ClearPivot and how we build high-impact revenue operations systems for companies here: https://www.clearpivot.com
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