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News, views and tips from the world of marketing automation. Learn what’s going on with vendors such as Marketo, Hubspot, Pardot, SharpSpring, Keep, Act-on and many more. Mike and Hannah discuss the latest from marketing automation vendors and analysts, providing context to the newest features, latest tools and regulations that impact marketing automation professionals. They also share tips on how to improve your marketing automation campaigns.
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Looking to go deeper with marketing automation? Join Chris L. Davis from Automation Bridge reveals strategies how to properly implement marketing automation to scale your business without exhausting yourself. Listen and learn proven principles, discovered by working in fast scaling marketing and technology startup environments, that will save you from making common mistakes and traps many entrepreneurs fall into. Since 2012, Chris has coached hundreds of small businesses and consulted with s ...
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This podcast helps people to remain up to date with Automation Tools, Digital Marketing and personal branding strategies. I am your host and dost Mohd Altamash. I am a hardcore Personal Branding Practitioner and Digital Marketing Consultant. Contact Email: connect@mohdaltamash.com Website: www.mohdaltamash.com Other Links: link.altz.in
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Send us a Text Message. Ep. 194 - Chris revisits and redefines the term "Automation Service Provider" - a term he coined years ago. He explains the need for a clear, unified language around automation services and gives permission for all technical professionals to adopt this term. Chris also covers the various areas where he is seeing automation t…
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Send us a Text Message. In this episode, Chris is discussing the importance of gaining deep understanding in your business, particularly in the online space, where a lack of understanding can lead to costly mistakes. He argues that many entrepreneurs substitute buying more tools and chasing "gurus" for true understanding of what their business need…
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Send us a Text Message. Ep. 192 - Chris brings back a guest that is no stranger to the show, Samantha Pointer Foxx, to discuss the latest updates and features from Keap. Samantha explains Keap’s new strategic focus on automating entire small businesses, not just their marketing and sales. Chris and Samantha also cover Keap's refreshed user interfac…
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Send us a Text Message. Ep. 191 - Looking past the typical marketing automation, where else in your business can you implement automated systems to drive efficient scaling? This week, Chris invites on Irit Levy to discuss the vast potential of automation beyond just marketing processes. Irit shares successful use case scenarios where she optimized …
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Send us a Text Message. Ep. 190 - How can your business achieve true operational clarity and ensure your team is all on the same page about workflows and systems? In this episode, Chris interviews Brian Ragone, the founder and CEO of Puzzle, an app that helps teams visualize their workflows and systems. They discuss the challenges of documenting op…
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Lead nurturing is a key strategy within B2B marketing, and understanding your buying committee is essential to success. Mike and Hannah discuss how to use intent data to build paths through the buying journey for different personas, how to deal with data integration issues across platforms, and whether quality or quantity is the best approach to em…
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Join Mike and Hannah as they discuss the latest updates from the world of marketing automation, including the potential acquisition of HubSpot by Alphabet and what this could mean for the platform and insights from Salesforces’ recent world tour. They also share some best practices for building email nurturing sequences and explain why simplicity m…
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Send us a Text Message. Ep. 189 - In this episode, Chris invites back Kay Peacey, a world-leading ActiveCampaign specialist and founder of Slick Business. They dive into the latest updates and features released by ActiveCampaign in Q2 2024, including new email sending limits, crucial email authentication changes, recurring payment integrations, and…
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Send us a Text Message. Ep. 188 - In this episode, Chris is joined by Shaun Pereira, the founder and CEO of Emailpref, a software that simplifies user preferences while empowering businesses to gain deeper insights into their users. They discuss the importance of properly managing email lists and user preferences, and how Emailpref integrates seaml…
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Send us a Text Message. Ep. 187 - Are you prepared for when disaster strikes in your business? In this week’s episode, Chris draws from personal experiences and emphasizes the importance of having systems and automation in place to ensure business continuity. He discusses the challenges of relying solely on human resources, the risks of not documen…
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Send us a Text Message. Ep. 186 - Why continue to settle for tedious manual efforts when technology allows for streamlining work, reducing errors, and freeing up time - all while producing the same or better results? In this episode, Chris challenges you to level up beyond simply "getting it done" and consider truly optimizing your processes throug…
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Send us a Text Message. Ep. 185 - Are you truly satisfied just coasting at "good enough" or do you have that hunger to level up and achieve even better results? In this episode, Chris tackles the idea that what clients see as a completed job may not match an expert's standards. He dives into why so often, clients simply don't have the specialized k…
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Send us a Text Message. Ep. 184 - Do you really need all those bells and whistles, or should you focus on mastering the fundamentals first? In this episode, Chris challenges the conventional theory of building for scale. He draws on his lengthy experience in marketing and scaling businesses to argue that entrepreneurs should prioritize building fun…
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Send us a Text Message. Ep. 183 - Chris sits down with Scott Moran, co-founder of SamCart, the leading checkout solution for digital creators. Scott shares eye-opening data from SamCart's 2023 Creator Profit Report, including the surprising number of clicks needed to power a six-figure business, the conversion rates of different traffic sources (Yo…
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Send us a Text Message. Ep. 182 - Join Chris as he dissects email segmentation and how three major platforms tackle this critical piece of marketing automation. He breaks down the pros and cons of Klaviyo, ActiveCampaign, and HighLevel's segmentation capabilities - giving credit where it's due but not holding back on potential areas for improvement…
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Send us a Text Message. Ep. 181 - Chris invites back Kronda Adair to discuss the pitfalls of choosing the wrong software for your business. They explore various categories of software, from website builders to email marketing tools, course platforms, and community software, highlighting the potential drawbacks and limitations of popular options lik…
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With AI supporting more and more everyday marketing activities, there is a risk of becoming too reliant on the technology and the data it produces. Mike Maynard and Hannah Wehrly discuss why marketers should continue to play an essential role in data analysis, they explain the risks and benefits of chatbots and the role they will play going forward…
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Send us a Text Message. Ep. 180 - After a short hiatus, Chris is back and dishing out his big plans for the podcast in 2024, announcing that segmentation will be a major focus this year. He reflects on the need for consistency and planning in business, promises more engaging content and interactivity with live-streaming episodes, and outlines all t…
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Spam complaints can harm the reputation and delivery of your email marketing campaigns. The average email spam complaint rate across the B2B space is very high at 2%. So, how can you create emails that overcome this issue? Mike Maynard and Hannah Wehrly discuss best practices for producing effective emails, from ensuring content matches the subject…
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2023 has been a big year in the world of marketing automation with technologies such as AI starting to revolutionise how marketers work. Mike Maynard and Hannah Wehrly take a look back at 2023, discuss the highlights of the year and share their thoughts on what marketers can do next year to leverage new technologies and level up their marketing aut…
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Sankar is the CEO and Founder of SkyGeni, a Growth Insights platform for B2B revenue leaders. SkyGeni’s Explainable AI-powered actionable insights enable CROs to drive more efficient and predictable growth and boost sales productivity. In this episode, Sankar shares experience and guidance on building your first sales team at a new venture, without…
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Mike Maynard and Hannah Wehrly address the benefits of data enrichment, the recent acquisition of Clearbit by HubSpot, and how data enrichment can enhance marketing campaigns and increase campaign success. They also discuss how survey findings aren’t always the reality of the B2B industry, how marketing automation can help marketers and sales work …
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How is AI going to shape the future of our marketing automation campaigns? From the latest announcements from leading platforms in the industry, to how AI could revolutionise lead scoring, Mike Maynard and Hannah Wehrly explore the latest news and developments in marketing automation. They also look at predictions on how marketing automation is exp…
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Send us a Text Message. Ep. 179 - This season finale previews the exciting new direction for the All Systems Go! podcast for the upcoming season 3. Chris explains how future episodes will focus on an agnostic approach to the strategic selection of software and the intelligent implementation of it in your business. He highlights specific past episod…
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Send us a Text Message. Ep. 178 - Chris invites on Avi Hercenberg, VP of Partnerships at SmartSuite, to discuss how this powerful work management platform bridges the gap between databases and project management. They dive into SmartSuite's features including robust automation, cross-platform integrations, task management, data rollups, and permiss…
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Send us a Text Message. Ep. 177 - This week, tune in to learn the 3 S's - Speed, Security, and SEO - for ensuring your website provides the best experience for your customers with web expert, Stephanie Hudson. Chris and Stephanie discuss free tools to test and improve site speed, tips to lock down your WordPress backend and protect customer data, a…
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Send us a Text Message. Ep. 176 - Are you ready to turbocharge your nonprofit's marketing efforts? In this episode Chris invites on Dr. Kerry Kriger, a Certified Automation Service Provider™ and founder of a nonprofit consulting and web design agency, to discuss proven techniques to improve your marketing and attract more donors and volunteers. You…
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Send us a Text Message. Ep. 175 - In this episode, Chris invites back a past guest of the show, Veronica Yanhs. This time they discuss how business owners can successfully implement operations and build effective teams. They cover strategies for determining your zone of genius, hiring the right people for your business needs, avoiding common hiring…
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Send us a Text Message. Ep. 174 - In this episode, digital marketing expert Ryan McCrary joins Chris to discuss "funnel stacking" - a strategy for optimizing your sales funnel by stacking multiple funnels together to maximize conversions and profitability. Ryan explains what funnel stacking is, the benefits of implementing it, and shares examples o…
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Send us a Text Message. In this episode, Chris invites back Samantha Pointer Foxx to have an in-depth discussion about membership, community, and forum softwares. They talk about the progression of membership sites over the past 20 years and how mobile capability is now essential. They compare options like Mighty Networks, Circle, Heartbeat, WP Fus…
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Send us a Text Message. Ep. 172 - In this episode, Chris reconnects with a former colleague, Ashley Lundquist, to discuss the importance of focusing on your people to scale your business. Ashley explains how nurturing your team like you would any other asset can unlock creativity and innovation. She provides tips on defining the skills and qualitie…
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Everywhere you look, everything is about AI. But how can AI actually support content generation? Napier’s Mike Maynard and Hannah Kelly discuss the capabilities of AI in marketing automation platforms. They also chat about how email signatures can be leveraged by marketers, what to consider when writing subject lines and how companies can grow thei…
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Send us a Text Message. Ep. 171 - Curious to learn the power of using no-code tools to grow your business? Chris sits down with Gareth Pronovost, founder of GAP Consulting, in this episode to cover exactly that. You’ll learn how to leverage platforms like Airtable, SmartSuite, Zapier, Make and more to automate processes, move data between platforms…
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Send us a Text Message. Ep. 170 - In this episode of the All Systems Go! podcast, Chris sits down with Mike Clayton, an experienced project management trainer, author, and YouTube educator. They discuss project management best practices for marketers and freelance consultants and also cover simple ways to start integrating project management into y…
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Send us a Text Message. Ep. 169 - Chris invites back a repeat guest and Automation Service Provider™, Kronda Adair, to share a look behind the scenes at how she landed her biggest automation project to date. Kronda details her thought process when attending events, the impact of mentorship, and how she supports high level clients. She also lays out…
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Send us a Text Message. Ep. 168 - Kay Peacey is back again to join Chris for another episode that will change the way you approach email marketing automation. This time, she shares how to use the latest features and updates ActiveCampaign has released and teases of upcoming features that are on the horizon. From tips on how to improve your email ma…
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Send us a Text Message. Ep. 167 - Do you dream of building a business that doesn't rely on you? In this episode, Chris is joined by a special guest, Carl Taylor, to share his expertise on how to do just that. Carl discusses the importance of delegation and how it can lead to a more freedom-focused lifestyle. You’ll learn about common mistakes entre…
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Send us a Text Message. Ep. 166 - Chris invites on Joe Casabona, a podcast and automation coach, to share invaluable strategies for growing your podcast into an authority building lead generator. Chris and Joe discuss the evolution of podcasting, share mind-blowing automations possibilities for your podcast production workflows, and cover how to ev…
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Send us a Text Message. Ep. 165 - In this two-fold episode, Chris sits down with Derrick Reimer, a full stack software developer and indie SaaS founder. They dive into Derrick’s latest project, SavvyCal, and uncover the secrets to building successful software and saving time in your business. Throughout the conversation, Derrick shares about his Fo…
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Send us a Text Message. Ep. 164 - In this episode, Chris is joined by special guest Oscar Garcia to teach you how to optimize your video content to attract qualified leads and why a 5 minute video may be the sweet spot for engagement. Oscar shares his expertise on building an invisible list and the exciting possibilities of advertising. Whether you…
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Send us a Text Message. Ep. 163 - What’s going on in the ActiveCampaign world? In this episode, Chris has the pleasure of welcoming back Kay Peacey, the UK's leading ActiveCampaign specialist and the founder of Slick Business. Join them as they discuss the latest updates with ActiveCampaign; including but not limited to ActiveCampaign’s new pricing…
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Surveys can provide great insight into marketing impact, but as Mike and Hannah reflect on recent survey findings, correlation does not always mean causation. They also discuss the importance of ensuring the basics of automation are in place and the simple automations' that can generate significant value. Marketing automation platforms are often th…
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Send us a Text Message. Ep. 162 - In this episode of The All Systems Go Podcast, Chris is joined by Certified Automation Service Provider™ Samantha Pointer Foxx to discuss the ever-changing landscape of technology and how to leverage it to put your business on autopilot. They combine their expertise to deliver valuable insights on new software, fea…
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Send us a Text Message. Ep. 161 - Chris is joined by a returning guest, Kronda Adair, to address a major need in the marketplace; implementing marketing automation the right way. Kronda is a decorated marketer and has been on the podcast before, but in the last year she has assessed and realized that what people needed before, is not what they need…
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Send us a Text Message. Ep. 160 - Need some inspiration and help finding the right balance between business and personal life? In this episode, Chris sits down with Latrice Claiborne as they discuss the personal side of professional automation and how to put systems in place that will allow you to be present as a parent, spouse, entrepreneur and mo…
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Send us a Text Message. Ep. 159 - Ready to maximize your content's potential and conversion rate? In this episode, Chris talks to video strategist and business coach, Tanya Smith, about how to transform your online presence into paying clients. They explore the "live stream to leads" method and the power of being a micro-influencer with a small but…
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Send us a Text Message. Ep. 158 - Get ready to dive into the world of career development and leadership with insights from this week’s special guest Ryan Truax, a marketing professional who started from humble beginnings and worked his way up the ranks to become Senior Director of Marketing for LeadPages. Ryan shares how he was recruited into the c…
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Send us a Text Message. Ep. 157 - In this weeks episode, Chris is joined by Eryn Morgan to discuss the power of the Kolbe assessment for understanding a person's strengths and predicting their behavior in certain roles. Eryn breaks down Chris' Kolbe score and explains the significance of each of the assessment's 4 modes. By the end of this episode …
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Find out the role dynamic content plays in B2B marketing, how to build strategy into marketing automation programs and the benefits and limitations of using polls to collect data. Mike and Hannah also share how to leverage marketing automation to successfully support face-to-face events.Mike Maynard, Hannah Kelly による
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Send us a Text Message. Ep. 156 - Join Chris on this episode of the All Systems Go! podcast as he interviews Ashley Pendergraft, founder of Do The Damn Thing and an Airtable and Zapier consultant, who helps feminist and neurodivergent online business owners. Ashley explains how she shifted everything to Airtable, the perfect software for online gro…
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