Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Each month Jane Kennedy and Ewan Anderson chat to a member of Scotland's exciting and burgeoning startup scene to glean their insight and expertise into what makes their business tick. TalentSpark is powered by Eden Scott - the people business.
Each month Jane Kennedy and Ewan Anderson chat to a member of Scotland's exciting and burgeoning startup scene to glean their insight and expertise into what makes their business tick. TalentSpark is powered by Eden Scott - the people business.
We had a fascinating discussion with Genevieve who made the transition from Academic to CEO of Earthblox. She gives us some brilliant insight into the journey, how important the support of the University, the Royal Enterprise Fellowship awards and the Scottish Government have been. Genevieve also talks to us about the value of the pitching competitions like EIE and Converge Challenge and how that helps build an incredibly strong network of support as a new founder.…
As part of our Investment Series, we chatted to Jackie Waring, CEO of Investing Women and AccelerateHer about the importance of diversity both within your team and as part of your investment portfolio. Jackie gave us a great insight into the importance of looking at different sectors and businesses that would have previously not been considered within an investment portfolio. Jackie also touched on the value of recruiting and attracting a diverse talent pool and how this can provide a strong competitive advantage when you are pitching for investment. We got a great introduction to the great work Investing Women are doing in supporting female-founded businesses to get investment and the success of the AccelerateHer competition.…
As part of our sponsorship of The Young Company Finance Conference and the theme being 'competitive advantage', we wanted to get under the skin of how people and diversity could create that advantage and help small businesses to differentiate themselves to attract investment. So we interviewed Daisy Ford-Downes who is Head of Investments at Firstport. She is also, Chapter Lead at Zebra…
Ewan chatted to Jenn Fenwick from Rebel Road Coaching this week. They had a fascinating discussion around leadership and what it takes to become a great leader. Are they born or can people grow into great leaders? What characteristics do great leaders have? And what about inclusivity in leadership? How important is an inclusive style today when new leaders are trying to inspiring a new generation? There were some amazing insights from a globally experienced coach who is delivering some amazing results. Check out Jenn at http://www.rebelroadcoaching.com/ or find Jenn on LinkedIn…
We had a fantastic chat with Claudia, the Director at Converge Challenge. We got to understand the real value behind diversity and inclusion to start-up organisations spinning out of our universities. We also got the thoughts of Claudia on the impact Brexit is going to have on the start-up community as well as the universities in Scotland. Claudia talked us through the ins and outs of Converge Challenge as they launch their 2021 competition. We hear about their new website and what you need to focus on to be successful. And we got some thoughts on what, and who to look out for in Scotland's start-up ecosystem.…
We had a facinating chat with Nicola Anderson, the Interim CEO of FinTech Scotland about how FinTech has managed through the pandemic. Nicola chatted about some new initiatives launched by members of the community as well as FinTech's role in other areas such as climate change. 2021 sounds like it will be an exciting time for FinTech in this country. Find out more by downloading the podcast.…
Ewan met with Dave Hughes, the Founder and New CEO of Novosound, about how 2020 has impacted on Novosound. He talks us through their product development during the pandemic, how they dealt with the early 'pivot'/plan and how they have managed their exports. He also gives us his ambitions for 2021, how he plans to scale the business and which markets he is targeting.…
Jane and Ewan caught up with Subramanian Ramamoorthy of University of Edinburgh and Craig Clark of AAC Clyde Space to talk about their respective professional journeys and the future of the space industry in Scotland. Don't forget you can keep up with us on Twitter and LinkedIn or check out our website - it's packed full of resources and expert advice for entrepreneurs anywhere.If you'd like to start your next adventure in a startup just click here to drop off your CV .…
Jane and Ewan sat down with Callum Murray of Amiqus to talk about his experiences at Scotland's premier investment event - EIE (Engage Invest Exploit). Don't forget you can keep up with us on Twitter and LinkedIn or check out our website - it's packed full of resources and expert advice for entrepreneurs anywhere.If you'd like to start your next adventure in a startup just click here to drop off your CV .…
While Jane Kennedy jetted off to sunnier climbs, Ewan Anderson chatted to Susan McRoberts from The Curated Consultancy about why having a business built on the culture with a clear vision and the right values can have a real benefit. Don't forget you can keep up with us on Twitter and LinkedIn or check out our website - it's packed full of resources and expert advice for entrepreneurs anywhere.If you'd like to start your next adventure in a startup just click here to drop off your CV .…
The second in our two-part interview with Susan McRoberts from The Curated Consultancy is about how to actually go about implementing your vision and values into your business and how it can help you establish a strong culture. Don't forget you can keep up with us on Twitter and LinkedIn or check out our website - it's packed full of resources and expert advice for entrepreneurs anywhere.If you'd like to start your next adventure in a startup just click here to drop off your CV .…
We chat to Hector Mason of Episode One Ventures about what makes a business appealing to venture capitalists, the importance of leadership teams, and the difference in attitude towards investment between Scotland and London. Don't forget you can keep up with us on Twitter and LinkedIn or check out our website - it's packed full of resources and expert advice for entrepreneurs anywhere.If you'd like to start your next adventure in a startup just click here to drop off your CV .…
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