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The Clinic Marketing Podcast - Local SEO & Healthcare Digital Marketing Tips for Clinic Owners & Wellness Providers
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How to Attract the Right Audience to Your Website & Social Media | clinic marketing, social media, website SEO, chiropractic marketing, physical therapist marketing | Ep. 51
Manage episode 409937879 series 3318940
コンテンツは Darcy Sullivan, Marketing Strategist & SEO Expert // Propel Marketing & Design, Darcy Sullivan, Marketing Strategist, and SEO Expert // Propel Marketing によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Darcy Sullivan, Marketing Strategist & SEO Expert // Propel Marketing & Design, Darcy Sullivan, Marketing Strategist, and SEO Expert // Propel Marketing またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Have you ever posted something on social media or written a blog post and pushed ‘publish,’ just to hear crickets? You’re not alone. And that’s why today, we’re discussing how you can attract the right audience to your website, social media platforms, and your other content marketing campaigns.
Your “right audience” is called your buyer persona (among other things). These are the people you want to target when creating your content. It’s important not to try to appeal to everyone; you can’t do it. There’s a great rule of thumb in marketing: when you market to everyone, you market to no one.
Know and understand YOUR audience, and you’ll be able to connect with them. Easy, right? With some good knowledge and insight, it definitely is.
Let’s get this discussion underway; hit the link below and have a listen.
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章
1. Identifying Your Target Audience for Marketing (00:00:00)
2. Creating Effective Buyer Personas (00:08:21)
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