最高の Healthcare Marketing ポッドキャスト (2024)

1
Local SEO for Mobile Massage Therapists, Mobile Chiropractors & Other Mobile Service Providers | Ep. 92 10:14

3d ago10:14

10:14

Can mobile healthcare providers truly outperform their brick-and-mortar competition using local SEO strategies? Discover the tailored approaches that could put your mobile massage therapy or med spa services ahead of the pack in the latest episode of the Clinic Marketing Podcast. Due to high demand, service area businesses (SABs), such as mobile ma…

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#138 - Navigating Meta’s 2025 Update: What Healthcare Marketers Need to Know 14:15

7d ago14:15

14:15

In this episode, Cardinal’s CSO, Rich Briddock and CGO, Lauren Leone, dive into Meta’s recent advertising changes that significantly impact healthcare providers, exploring the new restrictions to data sharing via CAPI and its impact on optimization and audience creation. Our hosts will unpack what these updates mean, their implications for marketer…

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#137 - Redefining Healthcare Marketing Through Accountability, Agility, and Alignment with Monu Kalsi, Millennium Physician Group 22:46

9d ago22:46

22:46

Monu Kalsi, Head of Marketing at Millennium Physician Group joins Cardinal’s CEO, Alex Membrillo, to share valuable insights on how to align your marketing strategies with organizational goals through the AAA Framework—accountability, agility, and alignment—while focusing on the full customer journey and impact on top-line revenue. Tune-in to learn…

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How to Write a Professional Bio That Stands Out [template included] | Ep. 91 8:04

5d ago8:04

8:04

Struggling to write a professional bio that truly represents you? In this episode of The Clinic Marketing Podcast, we break down the essential elements of an effective bio and why it’s one of the most important parts of your website. Whether you’re a chiropractor, massage therapist, acupuncturist, or any other healthcare professional, a well-writte…

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#136 - How to Build a 2025 Marketing Roadmap: From Goal Setting to Strategic Testing 18:09

16d ago18:09

18:09

As 2024 comes to a close, now is the time to start planning for success in 2025. Cardinal’s Chief Growth Officer, Lauren Leone and Director of Paid Media, Evan Ilgenfritz, dive into the strategic importance of road mapping for healthcare marketers, emphasizing how it can align digital marketing efforts with overarching business goals. Our hosts sha…

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Blog Post vs. Page: How to Choose the Right Format | Deciding Where Content Belongs on Your Website | Ep. 90 11:27

16d ago11:27

11:27

Are you ready to start adding content to your website, but unsure where it should go? No need to stress. We’ll walk you through the ins and outs of website content placement that makes sense, has intuitive navigation, and contributes to your SEO (search engine optimization) goals. Today we’ll go over: What your fixed website pages are used for What…

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#135 - Connecting with Multiple Audiences: Empathetic Marketing Strategies for Senior Living with Kristy Ruppe Craddock, Commonwealth Senior Living 19:02

23d ago19:02

19:02

Kristy Ruppe Craddock, Chief Sales & Marketing Officer at Commonwealth Senior Living joins Cardinal’s CEO, Alex Membrillo, to share valuable insights into the unique challenges and strategies involved in marketing for senior living communities. Tune in to learn how to effectively address the dual audience of potential residents and their adult chil…

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12 Features Hurting Your Website’s Performance (And How to Fix Them) | Ep. 89 21:53

18d ago21:53

21:53

Your clinic's website is the digital front door to your practice, making it essential to create an exceptional user experience (UX) for every visitor. Yet, some website elements may unintentionally hinder performance, turning potential patients away. In this episode of The Clinic Marketing Podcast, we reveal 12 things you need to remove from your …

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SEO 101: How do I improve my website’s position online? | Ep. 88 20:55

25d ago20:55

20:55

SEO 101 for clinic owners - The number one question we’re asked is, “How do I improve my website’s position online?” It’s a great question and you may be surprised at how simple some of the steps are to rise in Google rank. Today, we’ll scratch the surface on how you can start improving your ranking through some common SEO (search engine optimizati…

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Online Reviews: Important Trends, Behaviors, & Platforms for Local SEO | Ep. 87 26:27

1M ago26:27

26:27

Testimonials and reviews play a powerful role in getting new patients and customers, but they do so much more than that. Showcasing reviews benefits your local SEO strategy, which means Google likes to see them. When Google is happy, it typically means your audience is happy, and that ultimately makes you happy. This episode goes over: Where are pa…

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#134 - Driving Smarter Spend Through Marketing Incrementality 11:24

1M ago11:24

11:24

In this episode of the Ignite, Cardinal’s Chief Growth Officer, Lauren Leone, and Chief Strategy Officer, Rich Briddock discuss the concept of incrementality and its significance for healthcare marketers. By exploring a real-world case study, our hosts illustrate how understanding the incremental lift from marketing spend can help you make a compel…

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Ultimate Google Post Strategy to Drive More Business | Google Maps | Google Business Profile | Local SEO | Ep. 86 13:04

1M ago13:04

13:04

If you’re not taking full advantage of Google Posts through your Google Business Profile Listing, you’re missing an incredible opportunity to drive more business. So, how do you create Google Posts that get great results? In this episode, we discuss Google Post strategy and detail the best ways to ensure that those looking to take action come to yo…

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#133 - The Art of Patient Journey Mapping: Creative Strategies for Marketing Success 20:33

2M ago20:33

20:33

Join Cardinal’s Chief Growth Officer, Lauren Leone, and Sr. Creative Director, Jean Zhang, as they dive deep into how healthcare marketers can enhance their strategies by mapping out user journeys, demonstrating real value, and refining unique selling propositions (USPs). Learn how to leverage data-driven insights, test value propositions, and enga…

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What’s the Best Website Platform: WordPress, Squarespace, Wix, or Something Else? | Ep. 85 23:21

2M ago23:21

23:21

Selecting the perfect website platform for you and your business is a personal quest. And with so many to choose from, how do you know which platform will work best for your unique needs? Popular website platforms, including WordPress, Wix, Squarespace, and others, each have their own strengths. From WordPress's famed SEO capabilities and customiza…

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Beyond AI and Clickbait: Crafting Content That Converts | Ep. 84 13:29

2M ago13:29

13:29

In today’s episode, we explore the evolving landscape of content creation and why simply publishing content isn’t enough to stand out. Learn how to move beyond generic AI-generated material and clickbait tactics to create valuable, impactful content that resonates with your audience and drives results. We’ll break down practical strategies tailored…

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Stock Photos vs. Unique Photos for SEO: How Google Ranks Them | Google SEO | Ep. 83 12:11

2M ago12:11

12:11

If you’ve been wondering what kind of website photos are better for SEO, stock images or your own unique images, wonder no more. In this episode, we’re exploring a topic that is often overlooked but can have a big impact on your online visibility: your website images. Specifically, we’re asking the question: When it comes to SEO, does Google prefer…

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Grow Your Patient Base with These Google Business Profile Strategies You Probably Haven’t Tried | Local SEO | Clinic Marketing | Ep. 82 13:48

2M ago13:48

13:48

Having an optimized Google Business Profile is crucial for local businesses to improve their online visibility and attract more customers. While claiming your listing, filling out all the details, and collecting reviews are basics that most businesses understand, there are some advanced strategies that can really help your profile stand out from th…

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#132 - Debunking the Biggest Myths in Healthcare Marketing 14:41

3M ago14:41

14:41

The Cardinal team dives deep into the biggest myths surrounding healthcare marketing. From the misconception that 'more traffic equals more sales' to the belief that 'AI will destroy SEO,' we’re breaking down the truths behind paid media, SEO, and more. Tune in as we dispel the myths shaping the industry, offering clear insights to help healthcare …

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Local SEO: How to Optimize Your Apple Maps Listing | Ep. 81 11:08

3M ago11:08

11:08

Apple Maps is part of Apple Business Connect (ABC), which is similar to Google My Business. For clinic owners that have a physical location, Apple Maps is essential to your patients finding you online and off. Many Apple users (and by “many” we mean over a billion) use Siri, Maps (the default GPS on iPhone), Apple Wallet, and more to help find busi…

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#131 - Media Mix Modeling: The Secret to Smarter Marketing Decisions 15:10

3M ago15:10

15:10

Join Cardinal’s Chief Growth Officer, Lauren Leone, and Chief Strategy Officer, Rich Briddock, as they unlock the power of media mix modeling with an exclusive look at our proprietary tool, Rev RX. The two explore how media mix modeling can help you strategically optimize your marketing investments across channels, while overcoming hurdles like HIP…

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End the Year Strong: 10 Clinic Marketing Tips for Q4 | Ep. 80 6:51

3M ago6:51

6:51

What if you could transform your Q4 marketing strategy and set the stage for a successful year ahead? Well, we’ve got some tips to help make it happen, and it’s a great time to get started! You can begin implementing these strategies now without tech-heavy requirements or significant time. The best part: Make these tips a regular occurrence, and ev…

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#130 - Real Stories, Real Impact: Embracing Authenticity Healthcare Marketing with Nancy Ryerson of Lantern 20:16

3M ago20:16

20:16

This week, Cardinal CEO, Alex Membrillo, and Nancy Ryerson, Director of Content Marketing at Lantern, dive into the art of patient acquisition, exploring B2B and B2B2C marketing strategies tailored for healthcare marketers. Hear valuable insights into how content marketing, podcasts, and social media can boost brand awareness and drive client acqui…

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Get Found Online: 4 Listings Every Clinic Needs | Local SEO | Ep. 79 18:11

3M ago18:11

18:11

Online listings can help solidify you as a business and give you some credibility online and off. While you should be in as many relevant online databases as possible, here are four that cannot be missed, and if you’re not currently set up with them, do that ASAP. The four big online listings include: Google Business Profile Bing Places Apple Busin…

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How many online listings does your clinic need for SEO? [Case Study Included] | Ep. 78 10:53

3M ago10:53

10:53

Online listings or citations are crucial to a clinic's online presence. But how many listings does your clinic truly need for effective SEO? Let's dive into the world of citations, uncover the facts, and review a case study. We’ll look at how online listings affect your website ranking on Google and how they affect your Google Maps (Google Business…

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#129 - Mastering Agency Selection: How to Build a Lasting Partnership with Hasan Ramusevic, of Hasan + Shumaker 22:18

3M ago22:18

22:18

This week, Cardinal CEO, Alex Membrillo, and Hasan Ramusevic, CEO of Hasan + Shumaker explore the intricacies of selecting the right agency for healthcare marketers, highlighting the importance of thorough research and recognizing the unique value specialist healthcare agencies provide. Learn how these healthcare specific marketing agencies offer a…

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3 AI Writing Tools You Should Try: AI, Writing, SEO & Creating Content | Ep. 77 14:16

3M ago14:16

14:16

AI writing tools, heard of them? Well, get ready to unlock the secret weapon that's revolutionizing content creation. AI-powered writing is no longer a thing of the future; it’s here and here to stay, so go on and embrace it. And, trust us, it’s easier than you think. In this episode, we explore cutting-edge tools that are transforming how we brain…

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#128 - B2B Healthcare Marketing: Leveraging Thought Leadership for Strategic Success with Sentari Minor of evolvedMD 18:41

4M ago18:41

18:41

In this must-listen episode of Ignite, Cardinal’s CEO, Alex Membrillo, and Sentari Minor, Chief of Staff and Head of Investor Relations, dive deep into the art of standing out in healthcare marketing. Discover how evolvedMD is shaking up the industry by using bold storytelling and thought leadership to integrate behavioral health into primary care.…

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Homepage Checkup: Does Your Clinic’s Website Attract Patients? SEO & Website Design | Ep. 76 21:06

4M ago21:06

21:06

Is your clinic’s website homepage truly working for you—or is it driving potential patients away? Your clinic’s homepage is more than just a digital front door; it’s the first impression that can make or break patient trust. In this episode, we’re diving deep into the must-have elements and strategic tweaks that will turn casual website visitors in…

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#127 - From Brand Building to Conversions: How to Craft a Balanced Healthcare Marketing Strategy with Seth Goldberg 27:58

4M ago27:58

27:58

Tune-in to Ignite as Cardinal’s CEO, Alex Membrilo, and industry expert, Seth Goldberg, explore how educating consumers, telling compelling brand stories, and leveraging influencers can build trust and differentiate your healthcare brand in a competitive market. You'll gain valuable insights on how to effectively integrate brand building with perfo…

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How to Optimize Photos for Your Google Business Profile [Replay] | Google Maps Local SEO Strategy for Chiropractors, Physical Therapists, & Clinics | Ep. 75 13:00

4M ago13:00

13:00

Today, we’re diving deep into a crucial strategy for local SEO that can easily get overlooked. Optimizing the images in your Google Business Profile is a massive win for your local SEO campaign. According to Google, businesses with images receive 42% more direction requests and 35% more website visits, highlighting the importance of image optimizat…

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#126 - Healthcare Claims Data: The Secret to Effective Consumer Targeting with Definitive Healthcare 21:51

4M ago21:51

21:51

Cardinal’s Chief Strategy Officer, Rich Briddock is joined by VP of Sales at Definitive Healthcare, Mike Julian to explore how advanced data solutions can transform your healthcare marketing strategies into powerful revenue-generating engines. You'll learn how to target the right patient populations, optimize your marketing spend, and confidently j…

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Blog Smarter: 12 Tips to Boost Your Content Marketing Game | Ep. 74 12:07

4M ago12:07

12:07

Ever wondered why some blog posts go viral while others go unnoticed? Discover the 12 essential tips that can transform your blogging game! Here's the link to the complete episode show notes page - https://propelyourcompany.com/tips-for-better-blog-posts/ Here’s what you can expect to take away from this episode: Our pro tips that will help you cre…

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#125 - Mastering Brand Identity in Healthcare: How to Stand Out in a Competitive Market with Craig Kartchner of HonorHealth 7:56

4M ago7:56

7:56

This week on Ignite, HonorHealth’s Chief Marketing and Customer Engagement Officer, Craig Kartchner joins Cardinal's CEO, Alex Membrillo to dissect the evolving landscape of healthcare marketing and the shift to viewing patients as consumers. Learn how focusing on customer experience can help you discover strategies to differentiate your brand, boo…

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YouTube SEO: Strategies for Clinic Owners and Healthcare Providers | Video SEO | Ep. 73 13:01

4M ago13:01

13:01

Learn how to get started with YouTube SEO. This podcast is based on our comprehensive blog post, guide, and checklist about YouTube SEO for clinic owners and healthcare providers. For more detailed information and step-by-step instructions, be sure to check out the complete article and download our go-to guide and checklist on our website at https:…

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#124 - How CRM Software Can Improve Patient Outcomes with Red Spot Interactive 22:24

5M ago22:24

22:24

Strap in for an exciting episode of Ignite featuring Cardinal's CEO, Alex Membrillo and President and Co-Founder of Red Spot Interactive, Jason Tuschman. Discover how leveraging advanced attribution and recall systems, can improve patient retention and ultimately increase your market share and profitability. You'll gain insights on integrating mark…

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5 Local SEO Strategies for Multidisciplinary Clinics & Clinic Gym Hybrids | Ep. 72 10:05

5M ago10:05

10:05

In today’s competitive healthcare landscape, multidisciplinary and hybrid clinics are becoming increasingly common. Whether you’re a chiropractic clinic gym hybrid, a wellness center with diverse services, or any other hybrid model, standing out online is crucial. Local SEO (Search Engine Optimization) is one of the most effective ways to ensure th…

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#123 - Revisiting LSAs for Healthcare: Early Results & Future Trends 11:57

5M ago11:57

11:57

In this episode, Cardinal’s Chief Growth Officer, Lauren Leone and VP of Paid Media, Evan Ilgenfritz, dive back into Local Service Ads (LSAs) to share valuable insights after months of testing across various healthcare verticals. You'll learn about the unique challenges and benefits of LSAs, including how they can drive more qualified leads, how th…

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Reviews and Local SEO: How Diversifying Platforms Boosts Visibility | Ep. 71 7:34

5M ago7:34

7:34

Online reviews, love ‘em or hate ‘em, they’re a pivotal part of your online marketing strategy, and Google pays attention to them. Your online reviews help shape how your potential clients and patients react to your business, and yes, that means all your reviews, not just Google reviews. Here, we reveal how online reviews, beyond your Google review…

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#122 - The Future of HIPAA-Compliant Marketing Analytics with Heap 18:04

5M ago18:04

18:04

In this episode, Cardinal's Chief Strategy Officer, Rich Briddock, is joined by DJ Johnson, a Solutions Consultant at Heap to discuss how healthcare marketers can navigate the challenges of privacy-first analytics and the transition from Google Analytics to Heap. Learn why Heap is more than just a GA4 replacement, the importance of end-to-end marke…

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Amplify Your Reach: 5 Strategies to Expand Your Audience | Ep. 70 10:07

5M ago10:07

10:07

Ready to skyrocket your clinic's growth by tapping into untapped audiences? Discover how leveraging other people's audiences can transform your practice into a thriving hub of new patients. Plus, learn how to maximize the impact of your content through repurposing, ensuring you stand out in the crowded healthcare industry. By the end of this episod…

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Important: New Google Maps / Google Business Profile Listing Scam | Ep. 69 5:53

5M ago5:53

5:53

Uncover a disturbing trend: unscrupulous individuals are manipulating Google Maps pins to misrepresent business locations as if you didn’t have enough to worry about when running a small business! But don’t worry; this episode offers crucial guidance on defending your clinic or business against such tactics. We'll explore effective strategies for m…

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No, Sorry, That's Not "Doing SEO" [popular episode replay] | Ep. 68 13:35

5M ago13:35

13:35

Think installing a few plugins and setting up Google Analytics means you’re an SEO expert? Think again. In this eye-opening episode, we unravel the most common misconceptions about SEO through the real-life example of Frank, a chiropractor who believed he was on top of his SEO game. Discover why merely using WordPress, Google Analytics, and Yoast S…

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#121 - AI-Driven Paid Media Strategies for Healthcare Marketing Success 11:13

5M ago11:13

11:13

In this episode of the Ignite, Cardinal’s Chief Growth Officer, Lauren Leone and Director of Applied Analytics, Alex Kemp, dive into the practical applications of AI in healthcare marketing! You’ll discover how tools like call tracking and lead scoring can streamline your daily marketing tasks. Our hosts also emphasize the importance of context in …

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Bad Google Review: How to Get it Removed & What to Do When You Can’t | Google Business Profile Tips | Local SEO | Ep. 67 13:06

5M ago13:06

13:06

If you’re a business owner struggling with a negative Google review that's hurting your online reputation, you may feel a bit vulnerable and discouraged. We get it. Whether you received a fake review, a customer had a bad experience, or a bot got into your Google Business Profile listing, you have options for handling the situation. In today's epis…

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#120 - B2B2C Strategies in Healthcare: Winning Employer Clients with CEO of Spark Health Advisors, Lindsey Kratzer 15:49

6M ago15:49

15:49

In this episode, Lindsey Kratzer, Partner at Spark Health Advisors, joins Cardinal’s Chief Growth Officer, Lauren Leone, for a conversation about the unique challenges faced by digital health and clinic-based organizations in reaching both B2B and consumer markets. You’ll gain insights into developing and implementing successful “land and expand” s…

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Elevate Your Blogging Strategy: How to Create Irresistible Content for Your Clinic's Blog | Blogging 101 | Blog SEO | Ep. 66 14:01

6M ago14:01

14:01

In this episode, we dive deep into the world of blogging for clinic owners and healthcare providers. Do you really need a blog? How often should you publish posts, and how long should they be? Learn the best practices for creating content that not only attracts visitors but also converts them into new patients. We'll discuss how to fill content gap…

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#119 - The Power of Patient Podcasts in Modern Hospital Marketing with Bonnie Ward, CHI St. Vincent 26:39

6M ago26:39

26:39

This week on Ignite, you'll hear expert insights from Cardinal’s CEO, Alex Membrillo and Market Director, Marketing and Communications at CHI St. Vincent, Bonnie Ward. Discover innovative strategies for healthcare marketing, including patient podcasts and the use of online health quizzes to drive patient engagement and track results. This episode i…

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Website Owner Headaches: Common Frustrations and Fixes | What Website Platform Should You Use? | Ep. 65 13:11

6M ago13:11

13:11

In this episode of The Clinic Marketing Podcast, we address common frustrations clinic owners face with their websites and answer the question: "What website platform should I be using?" We'll discuss how to ensure your website works for you by attracting the right visitors and converting them into patients. Learn to love your website again. Send i…

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#118 - Marketing to the Modern Healthcare Consumer with HCA Healthcare's Andrew Henderson 24:38

6M ago24:38

24:38

In this insightful episode of Ignite, Cardinal’s CEO, Alex Membrillo and Director of Marketing Strategy at HCA Healthcare, Andrew Henderson explore the critical role of patient experience in healthcare marketing. The discussion also covers strategies for tracking campaign success, engaging and retaining nurses, navigating compliance challenges, and…

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SEO & Branding: Selecting the Perfect Company Name | Clinic Marketing | Branding & Rebranding | Ep. 64 21:03

6M ago21:03

21:03

Are you ready to take the leap and finally name your business, or are you considering a rebrand? Don't leave it all to chance! We’re here to guide you through the maze of naming your company while keeping SEO and brand awareness at the forefront. From the importance of uniqueness to the future of your business, we've got it all covered. What does i…

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