最高の Local SEO ポッドキャスト (2024)

1
Online Reviews: Important Trends, Behaviors, & Platforms for Local SEO | Ep. 87 25:13

3d ago25:13

25:13

Testimonials and reviews play a powerful role in getting new patients and customers, but they do so much more than that. Showcasing reviews benefits your local SEO strategy, which means Google likes to see them. When Google is happy, it typically means your audience is happy, and that ultimately makes you happy. This episode goes over: Where are pa…

1
046: Bite-sized Tips - Font Size Fixes for a More User-Friendly Website 3:39

4d ago3:39

3:39

Is your website causing visitors to squint and scroll away? In this short episode, Jules shares practical tips on how to make your website easier to read and more user-friendly. She covers the importance of font size, sentence structure, and strategic formatting to create a better experience for your visitors and help improve your SEO. Key Takeaway…

1
Is Search GPT Poised to Overtake Google? The End of SEO? 7:59

14d ago7:59

7:59

With the rise of AI-powered search engines like Search GPT, the question on everyone's mind is: will it replace Google as the go-to search engine? In this podcast, we explore the capabilities of Search GPT and whether it has what it takes to dethrone the search giant. From its ability to understand natural language to its potential to disrupt the s…

1
The Secret Local SEO Trends That Experts Aren’t Sharing 37:46

16d ago37:46

37:46

In this video, we explore significant 2024 updates to local SEO, including Google’s “Review Jail,” new filtering mechanisms for fake reviews, and impactful changes to search result layouts. We also discuss handling profile issues like malicious pin relocations and SEO ranking shifts on mobile. Learn how these trends can affect your business and dis…

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045: How To Become Known As The Go-To Expert In Your Niche & Thrive In The AI World of Search 32:40

7d ago32:40

32:40

In this episode, Jules White dives into the evolving world of search and how you can stand out as a topical authority in your field. Jules discusses the rise of AI in search, with Google rolling out its AI overviews and ChatGPT adding a "search the web" button. She emphasises the importance of adapting your SEO tactics to these changes, but also st…

1
Ultimate Google Post Strategy to Drive More Business | Google Maps | Google Business Profile | Local SEO | Ep. 86 12:54

5d ago12:54

12:54

If you’re not taking full advantage of Google Posts through your Google Business Profile Listing, you’re missing an incredible opportunity to drive more business. So, how do you create Google Posts that get great results? In this episode, we discuss Google Post strategy and detail the best ways to ensure that those looking to take action come to yo…

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044: Is Social Media Stealing Your Sales? 8:02

11d ago8:02

8:02

In this episode, Jules delves into the power of focusing on website optimisation and creating sustainable content that drives real results. She shares insights from her recent 'post-it note party,' where she mapped out the stages and strategies essential to helping businesses make more sales directly through their websites. Jules emphasises the imp…

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043: Do SEO Plugins Really Boost Your Rankings? Understanding the Role of Yoast and Similar Tools 22:46

14d ago22:46

22:46

In this episode, Jules dives into the world of SEO tools, answering the question of whether investing in tools like Yoast is really worth it. Jules explains how these tools can help with on-page SEO, keyword research, and technical fixes, but emphasises the importance of human oversight and understanding the "why" behind the recommendations. She ca…

1
What’s the Best Website Platform: WordPress, Squarespace, Wix, or Something Else? | Ep. 85 23:11

12d ago23:11

23:11

Selecting the perfect website platform for you and your business is a personal quest. And with so many to choose from, how do you know which platform will work best for your unique needs? Popular website platforms, including WordPress, Wix, Squarespace, and others, each have their own strengths. From WordPress's famed SEO capabilities and customiza…

1
042: Boosting Local Visibility - AUDIT Google Business Profile with The Oxford Calligrapher 23:17

18d ago23:17

23:17

In this episode, Jules White provides a hands-on Google Business Profile audit session with Jane Morton Driscoll from The Oxford Calligrapher. Together, they explore strategies for optimising Google Business Profiles to attract the right audience, focusing on the corporate and wellness aspects of Jane’s calligraphy business. Jules offers practical …

1
041: 3 Quick Changes for Boosting Website Traffic and Conversions 15:30

21d ago15:30

15:30

In this episode, Jules White shares three easy-to-implement changes to boost website traffic and improve conversion rates, offering listeners actionable tips for quick wins. Key Takeaways: Set Up Google Search Console: Discover how setting up Google Search Console and submitting your sitemap can improve how Google understands and indexes your websi…

1
BOOST Your Online Reputation with MORE Google Reviews! How We Collect Reviews 9:22

21d ago9:22

9:22

Want to improve your online reputation and attract more customers? In this podcast, we'll show you how to boost your online reputation with more Google reviews! Having a strong online presence is crucial in today's digital age, and Google reviews play a significant role in building trust with potential customers. We'll share actionable tips and str…

1
$1 Backlink vs $1,000 Backlink - Which Link is Better? Linkbuilding Tutorial 16:20

24d ago16:20

16:20

In this exciting podcast, we dive deep into the world of backlinks! 🌐💰 Join us as we compare a $1 backlink to a $1,000 backlink to see which one truly delivers better results for your website's SEO. We'll explore the differences in quality, authority, and effectiveness, helping you make informed decisions about your link-building strategy. 🚀 Whethe…

1
Beyond AI and Clickbait: Crafting Content That Converts | Ep. 84 13:19

19d ago13:19

13:19

In today’s episode, we explore the evolving landscape of content creation and why simply publishing content isn’t enough to stand out. Learn how to move beyond generic AI-generated material and clickbait tactics to create valuable, impactful content that resonates with your audience and drives results. We’ll break down practical strategies tailored…

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040: Align Your Brand with Your Values: A Rebranding Journey 7:10

25d ago7:10

7:10

In this episode, Jules White revisits a recording from a year ago, reflecting on her business rebranding journey and the importance of aligning your brand with your values. Jules discusses the insights gained from a personal branding day, where she explored how colours can reflect core values like integrity and kindness. She shares her personal con…

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039: Website SEO Mistakes & How to Avoid Them 29:21

28d ago29:21

29:21

In this episode, Jules White dives into common website mistakes that could be hindering your online success and offers practical solutions to overcome them. Jules explains why splitting your content across subdomains can negatively impact your SEO and provides a simple alternative: using subdirectories. She also highlights the importance of a clear…

1
Get Your Business to #1 on Google Maps with Local Business Directories 20:35

29d ago20:35

20:35

Are you ready to elevate your business visibility in 2024? In this podcast, we reveal the ultimate strategies to get your business to #1 on Google Maps! Discover the essential tips and tricks to optimize your Google My Business listing, improve local SEO, and attract more customers to your doorstep. Join us as we cover: - The importance of Google M…

1
Stock Photos vs. Unique Photos for SEO: How Google Ranks Them | Google SEO | Ep. 83 12:00

26d ago12:00

12:00

If you’ve been wondering what kind of website photos are better for SEO, stock images or your own unique images, wonder no more. In this episode, we’re exploring a topic that is often overlooked but can have a big impact on your online visibility: your website images. Specifically, we’re asking the question: When it comes to SEO, does Google prefer…

1
038: Will AI replace SEO 12:52

1M ago12:52

12:52

In this episode, Jules tackles a question often asked by business owners: Is AI killing off SEO? Jules dives into how SEO remains essential despite AI's rise and shares strategies for standing out in the evolving digital landscape. Jules explains that while AI might impact the future of SEO, the fundamentals remain crucial. Search engines, whether …

1
037 - Quiz Funnels - Blooming Good for Websites & SEO 39:38

1M ago39:38

39:38

In this episode, Jules White dives deep into the world of quiz funnels, revealing how they can transform your website from a barren wasteland into a thriving online hub. Jules explains how quizzes can boost your SEO, increase website engagement, and generate leads. Jules breaks down the structure of a successful quiz funnel, from crafting engaging …

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Grow Your Patient Base with These Google Business Profile Strategies You Probably Haven’t Tried | Local SEO | Clinic Marketing | Ep. 82 13:38

1M ago13:38

13:38

Having an optimized Google Business Profile is crucial for local businesses to improve their online visibility and attract more customers. While claiming your listing, filling out all the details, and collecting reviews are basics that most businesses understand, there are some advanced strategies that can really help your profile stand out from th…

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036: NotebookLM - An Exciting New AI Tool For Your Business 7:16

1M ago7:16

7:16

In this episode, Jules explores an exciting new AI tool from Google called NotebookLM and discusses its potential to revolutionise the way businesses approach content creation and learning. Already a daily user of AI tools like Google Gemini and ChatGPT, Jules highlights what sets NotebookLM apart. Imagine feeding your website or sales page into an…

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035: The Pathway To Website Success 34:50

1M ago34:50

34:50

In this episode, Jules takes you through her Pathway to Website Success, breaking down the essential phases every business owner should follow to create a website that drives traffic and sales. Drawing on a recent conversation with a local business owner, Jules explains how focusing on the bigger picture can help you not only improve your website b…

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Local SEO: How to Optimize Your Apple Maps Listing | Ep. 81 10:58

2M ago10:58

10:58

Apple Maps is part of Apple Business Connect (ABC), which is similar to Google My Business. For clinic owners that have a physical location, Apple Maps is essential to your patients finding you online and off. Many Apple users (and by “many” we mean over a billion) use Siri, Maps (the default GPS on iPhone), Apple Wallet, and more to help find busi…

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034: Finding Calm in the Keyword Storm 8:41

2M ago8:41

8:41

In this episode, Jules White discusses the overwhelming feeling that can come with overthinking things and offers advice on how to manage it. Jules shares her personal experience of feeling overwhelmed while trying to streamline her keyword research process and how she overcame it. She emphasises the importance of taking a step back, recognising wh…

1
033: Social Media vs SEO: Busting The Myths 26:57

2M ago26:57

26:57

In this episode, Jules White dispels common myths surrounding websites, SEO, and social media marketing. Jules challenges the notion that building a website guarantees traffic and explores the misconception that social media is entirely free. She delves into the psychological effects of social media, emphasising the importance of prioritising your …

1
Ultimate Local SEO Keyword Research Guide for Top Google Rankings with Any Budget 17:43

2M ago17:43

17:43

Unlock the secrets to dominating local search results with our **Ultimate Local SEO Keyword Research Guide**! In this comprehensive podcast, we’ll walk you through the essential steps to conduct effective keyword research that can significantly boost your Google rankings. Discover how to identify high-value keywords that resonate with your local au…

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End the Year Strong: 10 Clinic Marketing Tips for Q4 | Ep. 80 6:41

2M ago6:41

6:41

What if you could transform your Q4 marketing strategy and set the stage for a successful year ahead? Well, we’ve got some tips to help make it happen, and it’s a great time to get started! You can begin implementing these strategies now without tech-heavy requirements or significant time. The best part: Make these tips a regular occurrence, and ev…

1
I Cracked the Code: How to Measure the REAL Value of a Backlink 56:45

2M ago56:45

56:45

Local SEO: The Experts Guide Ep 2 This video reveals groundbreaking insights on measuring the true value of backlinks, debunking the over-reliance on domain authority. Joy shares a four-step framework for effective link-building, explores the value of nofollow links, and outlines what to do when your site is penalized. The key takeaway: don’t under…

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032: Repurpose Your Content: How to Maximise Its Impact and Boost SEO 16:06

2M ago16:06

16:06

In this episode, Jules dives into the importance of repurposing your content to work harder for your business, far beyond social media. She explains how linking your podcasts, blog posts, and other owned content together can build authority, not just in Google's eyes but with your audience too. Jules discusses the value of creating a dedicated podc…

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031: How to Use Google Search Console to Improve SEO: A Beginner's Guide 25:45

2M ago25:45

25:45

In this episode, Jules White delves into the importance of Google Search Console, a crucial yet often overlooked tool for website success. She explains how it can provide valuable insights into your site’s performance on Google, helping you drive more traffic and optimise for SEO. Jules also breaks down the difference between Google Search Console …

1
Podcast Website SEO: Get More Views and Traffic with this Trick 13:58

2M ago13:58

13:58

Are you struggling to get more views and subscribers for your podcast website? In this podcast, we reveal a powerful SEO trick that will help you optimize your content and attract a larger audience. Learn the best practices for podcast website SEO, including keyword research, on-page SEO techniques, and how to leverage backlinks effectively. Whethe…

1
Link Building Tutorial - How to Build Backlinks for Any Business [Ultimate Course] 29:21

2M ago29:21

29:21

In this podcast, we unveil the secrets of effective link building strategies for any industry in 2024! Discover the latest techniques and tools that can help you enhance your website's authority and improve search engine rankings. Whether you're in e-commerce, healthcare, or any niche market, our expert tips will guide you through the process of bu…

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Get Found Online: 4 Listings Every Clinic Needs | Local SEO | Ep. 79 18:00

2M ago18:00

18:00

Online listings can help solidify you as a business and give you some credibility online and off. While you should be in as many relevant online databases as possible, here are four that cannot be missed, and if you’re not currently set up with them, do that ASAP. The four big online listings include: Google Business Profile Bing Places Apple Busin…

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030: 3 Quick Tips To Increase Website Conversions 7:41

2M ago7:41

7:41

In this episode, Jules White shares three essential tips for improving your website's conversion rates by enhancing key areas such as the hero section, call-to-action (CTA) buttons, and simplifying user actions. Jules explains why the hero section—what visitors see before they scroll—is prime real estate for grabbing attention. She outlines how you…

1
How many online listings does your clinic need for SEO? [Case Study Included] | Ep. 78 10:43

2M ago10:43

10:43

Online listings or citations are crucial to a clinic's online presence. But how many listings does your clinic truly need for effective SEO? Let's dive into the world of citations, uncover the facts, and review a case study. We’ll look at how online listings affect your website ranking on Google and how they affect your Google Maps (Google Business…

1
Listen to this before choosing secondary business categories on your Google Business Profile! 4:58

2M ago4:58

4:58

Choosing secondary business categories on Google Business Profile. "Learn how to choose the best secondary categories for your Google Business Profile to improve visibility and attract more local customers. In this episode, we dive into the importance of category selection and provide tips for maximizing your profile’s SEO potential." To wrap up, G…

1
How to select the most effective primary and additional business categories for Google Business Profile 7:37

2M ago7:37

7:37

How to select the most effective primary and additional business categories for Google Business Profile. In this episode, we explore how to select the most effective primary and additional categories for your Google Business Profile. Learn how the right choices can boost your local SEO, improve visibility, and drive more leads to your business. Tun…

1
Does Google Maps embed help SEO? 3:16

2M ago3:16

3:16

Does Google Maps embed help SEO? "Embedding Google Maps API on your Contact page is a powerful local SEO strategy. It helps search engines connect users to your business location, boosting your visibility in local searches. In this episode, we discuss how listing your business on Google Maps and optimizing your Google Business Profile can enhance y…

1
029: Solving Business Problems With A Website & SEO Strategy: Is Your Website Pulling Its Weight? 22:09

2M ago22:09

22:09

In this episode, Jules dives into how focusing on your website and SEO strategy can have a significant, positive impact across different areas of your business. She explains how improving website traffic, enhancing user experience, and creating structured plans not only help with online visibility but also contribute to solving key business challen…

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3 AI Writing Tools You Should Try: AI, Writing, SEO & Creating Content | Ep. 77 14:05

2M ago14:05

14:05

AI writing tools, heard of them? Well, get ready to unlock the secret weapon that's revolutionizing content creation. AI-powered writing is no longer a thing of the future; it’s here and here to stay, so go on and embrace it. And, trust us, it’s easier than you think. In this episode, we explore cutting-edge tools that are transforming how we brain…

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028: Exploring Social Media Minimalism: Building a Business Without the Scroll 6:17

2M ago6:17

6:17

In this episode, Jules White dives into the complex relationship between social media and entrepreneurship, exploring the allure of "social media minimalism" and the possibilities of building a business without relying on social media platforms. Jules shares a recent encounter where she was questioned about the viability of running a business witho…

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027: Benefits of Podcasting - 3 Months That Transformed My Business 35:23

2M ago35:23

35:23

In this episode, Jules White reflects on her first three months of podcasting and how it's impacted her business. Jules shares the inspiration behind starting her podcast, her journey from live Facebook videos to podcasting, and the unexpected successes along the way. She discusses the challenges of overcoming perfectionism, staying consistent, and…

1
How to Compete in SEO With Big Companies As a Small Local Business 5:51

2M ago5:51

5:51

elcome to The Local SEO Podcast, where we empower small businesses to thrive in the competitive digital space! In this episode, we’re diving into How to Compete in SEO with Big Companies as a Small Local Business. Learn how to leverage your unique strengths by focusing on local keywords, optimizing your Google My Business profile, and using long-ta…

1
I Let AI Plan my Trip to Asia (Japan, South Korea, Vietnam) 11:20

2M ago11:20

11:20

Join me on an exciting journey as I let AI, specifically ChatGPT, plan my dream trip to Asia! In this video, we'll explore the vibrant cultures, stunning landscapes, and delicious cuisines of Japan, South Korea, and Vietnam. From bustling Tokyo streets to serene Kyoto temples, the lively markets of Seoul, and the breathtaking views of Halong Bay, I…

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Homepage Checkup: Does Your Clinic’s Website Attract Patients? SEO & Website Design | Ep. 76 20:56

2M ago20:56

20:56

Is your clinic’s website homepage truly working for you—or is it driving potential patients away? Your clinic’s homepage is more than just a digital front door; it’s the first impression that can make or break patient trust. In this episode, we’re diving deep into the must-have elements and strategic tweaks that will turn casual website visitors in…

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026: Battling Imposter Syndrome With Guest Talks 7:05

2M ago7:05

7:05

In this episode, Jules White shares her experience of overcoming imposter syndrome and stepping outside her comfort zone to participate in a panel discussion about SEO. She reflects on the importance of recognizing your unique strengths and expertise, even if you're still learning and growing in your field. Jules also emphasizes the value of starti…

1
How to Easily Set Up and Optimize Your Google My Business Profile 5:07

2M ago5:07

5:07

In this episode of the podcast, we're diving into the step-by-step process of how to easily set up and optimize your Google My Business (GMB) profile. Whether you're a small business owner or a marketer, having a well-optimized GMB listing is key to boosting your local search visibility and attracting more customers. We’ll walk you through everythi…

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025: Why Simple Link Building Is Important For More Website Traffic 20:44

3M ago20:44

20:44

In this episode, Jules breaks down why link building is important for websites and its critical role in SEO. She explains how both internal and external links contribute to your website’s domain authority, increasing its trustworthiness and ranking potential on search engines like Google. Key Takeaways: Why Link Building Matters? Learn the importan…

1
How Local and Small Businesses Are Getting Leads With Local SEO 4:31

3M ago4:31

4:31

Unlock the secrets to boosting your lead generation with Local SEO! In this episode, discover actionable strategies businesses are doing for optimizing your Google My Business profile, leveraging local keywords, and attracting more leads and customers. Perfect for small business owners and marketers looking to elevate their local SEO game and grow …

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