Raising the Bar on Profits: Mastering the Art of Food-Based Happy Hour Specials

The Bar Business Podcast

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Unlock the secret to a bustling bar and higher profits with our latest Bar Business Podcast episode, guiding you through the game-changing strategy of food-based happy hour specials. Imagine your patrons lingering for just one more drink, enticed by irresistible food discounts that perfectly complement your beverages. We'll dissect the numbers behind why offering mouth-watering deals on appetizers and snacks isn't just good for your customers' appetites—it's smart business. From navigating different regional liquor laws to boosting your bottom line, we've got the recipe for happy hour success.
Step into the world of strategic menu planning as we explore the most delectable and profitable food selections for your happy hour crowd. Fried, salty, and utterly tempting, these treats are designed to keep the drinks flowing. Discover how the historical roots of tapas can inspire your own promotional efforts and why complimentary snacks might just be your secret weapon in cultivating a vibrant bar scene. We'll share insights on creating a unique happy hour food menu that not only satisfies cravings but also encourages patrons to stay a little longer—and order another round or two.
To wrap up this masterclass in happy hour innovation, we focus on the art of promotion. Learn how to make your food specials the talk of the town with savvy marketing tactics, from eye-catching imagery to social media buzz. We'll cover the essentials of staff training, ensuring your team is as enthusiastic about the specials as you are, and the crucial role of SEO in making sure your happy hour stands out in a sea of online searches. Say goodbye to underwhelming promotions and hello to a happy hour that's not just memorable, but a magnet for profit and pleasure. Cheers to your bar's new chapter of success—tune in and toast to a happier happy hour!

Welcome to the Bar Business Podcast, the ultimate resource for bar owners looking to elevate their businesses to the next level. Our podcast is packed with valuable insights, expert advice, and inspiring stories from successful bar owners and industry professionals. Our mission is to help you thrive in the competitive bar industry and achieve your business goals.
Thank you to our show sponsor, SpotOn. SpotOn's modern, cloud-based POS system allows bars to increase team productivity and provides the reporting you need to make smart financial decisions.
**We are a SpotOn affiliate and earn commissions from the link above.
Thank you to our benchmarking data partner Starfish. Starfish works with your bookkeeping software using AI to help you make data-driven decisions and maximize your profits while giving you benchmarking data to understand how you compare to the industry at large.
Learn More:
The Bar Business Podcast Website
Schedule a Strategy Session
Chris' Book 'How to Make Top-Shelf Profits in the Bar Business'
Bar Business Nation Facebook Group

章

1. Intro (00:00:00)

2. What is Happy Hour? (00:04:02)

3. Why Food Discounts Can Work Better than Beverage Discounts (00:07:34)

4. What Food Discounts Work Best (00:15:07)

5. How to Market Happy Hour Specials (00:22:41)

6. What to Avoid (00:31:00)

7. Final Thoughts (00:33:54)