e022- STORYTELLING FOR SALES CONFIDENCE | Ed Bilat with Julien Leblanc, Global Speaker, Trainer, Coach and Serial Entrepreneur

Storytelling for Sales Podcast

Julien Leblanc joins us on today’s episode of the Storytelling for Sales Podcast to share his incredible journey from a tennis player to a world-class leader in many areas. He shares a lot of gems in this episode including how he uses storytelling with his unique strategy of “hook ‘em, engage ‘em and call ‘em to action.”

Julien is a very successful serial entrepreneur who has founded several companies and now largely devotes his time to learning and teaching and injecting confidence across the globe.

WHAT YOU WILL LEARN IN THIS EPISODE:

• Julien’s journey to entrepreneurship
• The practical application of confidence techniques
• Virtual selling and best practices
• The rise of the attention economy

SHOW NOTES

[00:22] Introduction to this episode

[00:45] Ed’s first encounter with Julien

[02:40] Two business success stories that inspired him

[05:52] How he got into the sales world

[08:37] Early days challenges with sales

[10:02] Current mistakes that salespeople make

[11:41] How can you tell a world-class salesperson

[12:20] How he picks his industries/ business partners

[13:22] The values that drive his company

[15:00] Stories that excite his clients

[16:30] Virtual selling and the best practices

[21:22] The top 3 questions to ask prospects

[24:34] The attention economy

[25:45] The art of storytelling

[28:15] Contact info

Connect with Julien and find out more about him on Linkedin and his website

Find out more about his company, blueprint North America here