Geofarming: Lessons in Hyperlocal Targeting from a Top-Producing Agent

Stay Paid Podcast

This week on Stay Paid, we’re speaking with Katie Lucie, real estate agent, contributor to Broke Agent Media (BAM), and hyperlocal expert on all things in Juniper, Florida. She’s rocking her numbers, and during her interview, she shares the most important prerequisite to a farming strategy that works right out of the gate, how to integrate your geofarming plan with neighborhood events, why social media vanity metrics don’t deserve your attention, and how to manage your home life and work life and still get it all done. She also offers her best advice for agents navigating this potentially career-changing market.

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Connect | Resources

· Blog: How to Calculate Turnover Rate When Selecting a Farm

· Free case study: Only 4 Months into ReminderMedia’s Postcard Campaign, Agent Lands Two Listings on the Same Street

You can get more free resources, including e-books, printables, and lead magnets to attract new leads, by visiting our Resource Library.

0:00 Introduction

1:13 Katie’s business bio

2:07 Extreme time management

4:22 Judicious prospecting

6:06 Geofarm tip 1: Turnover rate

7:35 Geofarm tip 2: The demographic

9:55 Client touchpoints

14:53 From farming to convos

17:04 Geofarm tip 3: The dominant agent

18:02 Approach to social media [Golden Nugget]

20:06 The hype about viral videos

23:37 3 things agents should do right now

27:46 Action Item

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Geofarming Genius: Top-Producing Agent Shares Brilliant Hyperlocal Geofarming Tactics