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Ep 2.5 - N. Chloé Nwangwu: Building a Brand & Ecosystem of Influence
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In a world inundated with information and brands vying for our attention, how do you not only get seen and heard but also inspire others to take action?
Brand scientist and director of NobiWorks, N. Chloé Nwangwu believes brands and visibility strategies must be built with power dynamics and biases in mind to break through cognitive biases, especially for underrecognized people.
Chloé’s Visibility Engineering process, a transformative approach that draws on her experience as an international conflict mediator and social and behavioral science, empowers social impact leaders to navigate past their stakeholders’ brain filters and ensure their ideas are retained and spread long term, thereby shaping social change.
Today, Chloé underscores the urgency and importance of mastering the science of being noticed. This skill is not just a tool for personal branding, but a crucial element in shaping social change.
Listen to the full episode to hear:
- How Chloé’s experience in international mediation led her to create brands that help underrecognized players get a seat at the table
- The critical difference between being seen and being noticed amid the never-ending bids for our attention
- Why it’s essential to shape messaging advocating for social change in a way that facilitates behavior change
- How Chloé developed her Visibility Engineering process to get past the cognitive hurdles of getting ideas seen, remembered, and proliferated
- And why it’s essential to have an understanding of the stakeholders and gatekeepers in your sphere
Learn more about N. Chloé Nwangwu:
Learn more about Mary Knox Miller:
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