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From scroll to sale: the past, present and future of social commerce with TikTok Shop, SocialChain and Brave Bison
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Manage episode 449044632 series 2425217
Only a decade ago, social platforms were purely that: social. But what started out as places for people to connect and catch up with family and friends has now become an altogether different space.
Nowhere is this transformation more evident than TikTok. From entertainment to discovery to search to sale, the explosion of social commerce means TikTok has effectively become a microcosm of the customer journey, launching its ecommerce platform TikTok Shop in 2021.
Hear more tips from Jackie, Hannah and Gareth as they took to the SocialMinds LIVE stage to prepare your brand for the future of social commerce.
Click below to watch the full session with insights including:
- How to diversify your digital footprint cost-effectively through testing
- Why listing your products on TikTok could be enough to get you started
- The benefits of letting influencers work across your sale funnel
273 つのエピソード
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on November 18, 2024 09:11 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 449044632 series 2425217
Only a decade ago, social platforms were purely that: social. But what started out as places for people to connect and catch up with family and friends has now become an altogether different space.
Nowhere is this transformation more evident than TikTok. From entertainment to discovery to search to sale, the explosion of social commerce means TikTok has effectively become a microcosm of the customer journey, launching its ecommerce platform TikTok Shop in 2021.
Hear more tips from Jackie, Hannah and Gareth as they took to the SocialMinds LIVE stage to prepare your brand for the future of social commerce.
Click below to watch the full session with insights including:
- How to diversify your digital footprint cost-effectively through testing
- Why listing your products on TikTok could be enough to get you started
- The benefits of letting influencers work across your sale funnel
273 つのエピソード
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