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Metrics Matter, But Hearts Buy Shoes - Michael Ryan Wilson
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Manage episode 278362473 series 2818835
コンテンツは Tim Yeadon and Clyde Golden によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Tim Yeadon and Clyde Golden またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Michael Ryan Wilson is the Brand Creative Director at Finish Line in Boulder, Colorado, a national retailer of athletic shoes and apparel.
- Their mutual appreciation for the NBA
- When and why a brand should use influencers, or not
- Creating remote content during a pandemic
- Being in a high-risk group during COVID
- Working and being creative while battling cancer
- Michael’s origin story
- The need for technical training in the creative space
- The importance of making audacious things and winning hearts in brand marketing
- Respecting the power that creatives have over portrayals of people and products
- Representation and diversity in the design world
- Michael’s experience with race, and how the past year has changed his thinking
- How his wedding ended up on the front page of Reddit
Clyde Golden is a creative agency in Seattle specializing in research, strategy, and content creation (earnestly delivered in that order) via Customer Journey program
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