You Don't Get to Quit

Lead Like a Woman

Sharelle Klaus is the Founder and CEO of DRY Soda Company. When she was searching for a sophisticated non-alcoholic beverage that wasn't cloyingly sweet or made with artificial flavors, she realized that the ultra-competitive beverage market lacked one. She decided to make one and in 2005, she launched DRY Soda Company. Her brand has quickly become a disruptor in the sparkling beverage sector with its high end brand and deliciously surprising flavors like lavender, ginger and cucumber. DRY Soda is now sold in retail outlets across the country, including Safeway and Kroger, and can be found on the menu of many top restaurants and bars.

In her spare time, Sharelle likes to travel and find adventure. Road trips and international trips are her passion. She is also a doting grandmother, mother and a vocal supporter of entrepreneurship and women. She holds a Bachelor's degree from Seattle Pacific University.

In this episode…

For any woman starting out in entrepreneurship, it’s very important for her to have a vision. She must believe in it and be relentless as she moves towards it, and she needs to keep going in spite of all the obstacles and tears along the way.

Most women face different challenges in their journey of entrepreneurship and sometimes, it can get overwhelming. Sharelle believes that the best solution to overcome this is to not make quitting an option. She also highly advocates networking and being part of support or accountable groups, because from her own experience, these have been a tremendous source of help for her and her business.

Join Andrea Heuston in this episode of the Lead Like a Woman Show as she talks with Sharelle Klaus, Founder and CEO of DRY Soda Company, about her success story as a woman in the beverage industry. They also discuss the benefits of building your network, the challenges Sharelle faced in growing her company, the sexist men she encountered along the way, and her love for adventure. Stay tuned.