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Inspired to Innovate in Spirits with Mara Smith from Inspiro Tequila
Manage episode 360132779 series 3318838
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Mara Smith is a former attorney, corporate strategist and stay-at-home mom who is the founder of Inspiro Tequila. Mara began her legal career at a large law firm in Chicago before joining the corporate strategy team at a Fortune 500 Company. After her twins were born prematurely, Mara decided to leave the corporate world to focus on her family and charitable work.
She never stopped thinking about what was next. Mara always envisioned running her own company and in February of 2020 she set out on her journey to create a new tequila brand.
Mara started drinking tequila when she was looking for a clean, gluten-free spirit that fit into her active lifestyle. She searched for a tequila brand that was additive-free with a look, taste and aroma that appealed to her as the consumer. That perfect tequila did not exist, so she decided to create one.
Inspiro Tequila was born with a vision to redefine what it means to enjoy tequila, by crafting a clean, smooth and sippable 100% Blue Weber Agave tequila without any additives. Everything from the sleek and sophisticated bottle to the refreshing easy to drink tequila was meticulously created with our thoughtful female consumer in mind. The goal was not just to create a one-of-a-kind tequila, it was also to help make women feel seen and relevant in the spirits industry. Inspiro Tequila is proudly created, owned and led by women.
Connect with Mara:
Linked in
Instagram
Pinterest
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