How can brands rethink data security to maintain customer trust?

Questions for now - Compelling perspectives on digital CX

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8M ago 31:16

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On this episode, we discuss the connection between cybersecurity and digital customer experience — and how rethinking data security can help maintain customer trust. Listen for the compelling insights of Dr. Dave Chatterjee, associate professor, management information systems at the University of Georgia and Steve Jablonski, vice president of information security at TELUS International.

The threat landscape is changing and brands can’t treat security as an afterthought. Cybersecurity experts are calling for businesses to incorporate security by design, a principle that builds security considerations into the very foundation of new products, services and processes.

This proactive approach can bolster defenses against data breaches and invasions of privacy, and as a result, plays an important role in maintaining customer trust.

Tune in to Dr. Chatterjee’s show, The Cybersecurity Readiness Podcast, for more conversations about cybersecurity.

Visit our website to learn more about TELUS International.

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