How to Gain Clients for Life with Stacey Harris

Promote Yourself to CEO | Small Business Strategy for Women Entrepreneurs

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Have things been slowing down in your business? What if you could start each year knowing that you have the majority of the revenue you need locked in?

Many entrepreneurs have noticed a recent slowdown in their businesses due to consumer anxiety surrounding the economy. The natural reaction to that is to market to attract new people and bring them into your business to boost revenue. But are you neglecting an easier way?

As a podcast producer for service-based businesses, Stacey Harris has noticed the downturn trend and gotten ahead of the curve. She and I have had a conversation about this recently during a retreat. But instead of putting all the attention on the front end, she’s helping others get set up for continued success (regardless of what happens with the economy), focusing on gaining clients for life.

And now, we’re bringing our conversation to you. In this episode of the Promote Yourself to CEO podcast, you’ll learn about how you can focus on bringing in more revenue by paying attention to the people who’ve already paid you. We’ll tell you about the small things you can do and shifts you can make to take advantage of this small business gamechanger.

7:52 - Some businesses like cable and cell phone companies keep making this mistake.

10:16 - What’s the difference between a repeating customer and a lifetime client?

16:04 - I give examples of how consumer-facing businesses can provide extra value to existing clients in times of economic uncertainty.

22:01 - We run a people-over-profit business here at The CEO Collective, which helps us stand out. Here’s an example of how.

26:12 - How can you make things even a tiny bit easier for your clients? Stacey talks about how she’s doing it for podcasters.

28:56 - One of the biggest shifts in my business recently came from an unexpected source.

31:38 - What’s the real linchpin to gaining clients for life? And how have I used it to evolve my business since the beginning?

40:01 - You can bring all of your expertise to the table to make money in multiple ways. Stacey discusses a recent example of how she did it.

43:04 - Stacey reveals the hardest part about communicating in client relationships.

49:07 - What else happens for your business when you retain clients? It makes business growth so much easier.

Mentioned in How to Gain Clients for Life with Stacey Harris

• The CEO Collective
• The CEO Retreat
• Customer Experience podcast series: episode 1, 2, 3, and 4
• Stacey Harris on Instagram and TikTok
• Uncommonly More
• Racheal on Instagram and TikTok