272. Gary Yordon, SP Media — Shouting to Storytelling: The Quiet Power in Legal Ad Creative

Personal Injury Mastermind

In a world of loud, aggressive personal injury advertising, what if the key to explosive growth is... being quiet? Ten-time Emmy Award winner Gary Yordon reveals a revolutionary marketing approach that's helping PI firms quadruple their caseloads without breaking the bank.

With decades of experience in political campaigns and media strategy, Gary brings unparalleled insights to the world of legal marketing. He breaks down how brain science, authentic storytelling, and strategic audience targeting are reshaping the landscape of PI advertising.

Discover why the biggest spenders aren't always the biggest winners, and how smaller firms can level the playing field with smart, memorable content. From coffee shop conversations to the science of memory, this episode is packed with actionable insights that challenge conventional wisdom.

Hear Chris Dreyer live at PIMCON, the first-ever PIM Conference

September 15 - 17 | The Phoenician | Scottsdale, AZ

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What’s in This Episode:

• Who is Gary Yordon?
• Expanding the target audience for pi firms. Rethinking who pi firms should be marketing to, beyond just the currently injured, to capture a larger market share.
• The science of memory in advertising. How understanding the brain's memory processes, particularly the hippocampus, can lead to more effective and memorable ads.
• Authentic storytelling in legal advertising. The importance of creating genuine, relatable content that showcases attorneys' personalities and client relationships.

Past Guests

Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert

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