Online legal marketing demystified for solos and small firm lawyers.
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Everyday marketing advice for lawyers in easy-to-digest short episodes!
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Welcome to the Black Law Firm Marketing Podcast! Are you a legal professional looking to unlock the secrets of successful law firm marketing? Look no further. Our podcast is dedicated to empowering black law firms with the knowledge and strategies they need to thrive in the competitive world of legal marketing. At the Black Law Firm Marketing Podcast, we understand the unique challenges faced by black law firms and the importance of tailored marketing solutions. With our expert insights, pra ...
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More leads, more clients, more profit. Learn how to attract high-quality clients with cutting-edge law firm marketing strategies. Hosted by Brendan Kelso (B Comm LLB Hons / Founder of Legalsites). Find out what's working best in law firm marketing. And learn how to avoid common mistakes. Saving you time and money. Topics include Law Firm SEO, law firm web design, Facebook marketing, Blogging, Google Ads, Content marketing, Marketing strategies, Email Marketing and more. Join Brendan as he di ...
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Law Firm PPC For Lawyers is a weekly podcast about Google Ads, Facebook, and other online marketing strategies for law firms. Every week Jason will be giving advice about how to get more clients from Google Ads, Facebook, and other digital marketing strategies. He'll also be answering questions. Thanks for listening, enjoy the show, and good luck with your law firm marketing campaigns!
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Mastering Your Law Practice: law practice management, law firm marketing, rainmaking, attorney lifestyle
Attorney Thom Goolsby: law practice management, law firm marketing, rainmaking, attorney lifestyle
Mastering the Business of Practicing Law: Practical, easy to use advice on law practice management, law firm marketing, rainmaking and attorney lifestyle. Make the most from your legal practice. Attorney Thom Goolsby is a long practicing and successful trial attorney, as well as a former law professor, senator and Marine Corps officer. He shares his vast experience and knowledge of what to do and not to do in order to have a successful and high paying law practice you will love. Listen, lear ...
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Okay so someone knows that they have an issue that needs solving. How can you be the one to help them along their journey without actually talking to them? On this episode, Eddie & SMike speak about the next two stages of the client awareness journey. By positioning your law firm with valuable marketing, you can effectively help them through the pr…
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Optimizing Your Law Firm Website for AI Searches
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As a solo attorney or small law firm, you can use AI to assist with tasks like reviewing, creating, proofreading, organizing, and analyzing contracts and other legal documents. It’s also used to conduct legal research and review documents for discovery, referred to as technology-assisted review also known as (TAR). When AI is employed properly and …
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NOT Running Google Ads Equals: Hundreds of Missed Local Leads and Lost Revenue
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THE BLACK LAW FIRM MARKETING PODCAST: Episode 5: NOT Running Google Ads Equals: Hundreds of Missed Lcoal Leads and Lost Revenue #blacklawyers #blacklawyersmatter #blacklawfirmmarketingpodcast In this podcast episode, we dive into the critical topic of how Black-Owned Law Firms can significantly benefit from running keyword-optimized Google Search a…
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The Potential Clients Who Don't Know They Need You - Ep 661
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How can your law firm help someone who doesn't even know that they need your help? Or help at all! On this episode, Eddie & SMike talk about those potential clients who are unaware that they even have a problem. How does that happen and how do you channel them in your marketing? 👉Here's what you can expect: The mindset of the unaware Not everyone e…
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Does Your Audience Even Know Who You Are? - Ep 660
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Hopefully, by now, you know who your target audience is. However, have you considered if your audience even knows your firm? How well do they know your firm? Eddie & SMike tackle the Five Stages of Awareness which were outlined by Eugene Schwartz in his 1966 book, Breakthrough Advertising. 👉Here's what you can expect: The mindset of who you are mar…
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We want to thank John for the multiple years of providing awesome content via the Law Firm Marketing Minute! His shoes are going to be tough to fill, but we hope you enjoy this new format. Here's what you can expect with the new format: Eddie & SMike will be the new hosts Mon-Thur will be shorter episodes while Friday will be the entire episode The…
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Best of LFMM: The Secret About SEO for Law Firms
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Ever wondered how a small law firm can punch above its weight in SEO rankings and hold its own against the big-budget legal sharks? I'm John Hinson, and in this latest installment, we're peeling back the curtain to reveal the cost-effective strategies and overlooked platforms that can catapult your firm's online visibility. By tapping into the powe…
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Could your law firm's blog be the dark horse of your SEO strategy? Join me, John Hinson, as I unravel the complex tapestry of blogging for legal eagles, and debunk the myth that all blogs should be feathered the same. This week's episode of Law Firm Marketing Minute takes a turn down the less traveled path of blogging, steering clear from the conge…
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Are you tired of marketing campaigns that promise the moon and deliver a handful of dust? I'm John Henson, and in this session of the Law Firm Marketing Minute, I'm unravelling the myth of overnight success in law firm marketing. Expect a frank discussion about the seductive, yet often misleading, siren song of quick fixes in marketing strategies. …
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Best of LFMM: The Legal Mind as a Business Innovator
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Discover how to transform from a skilled lawyer to a savvy law firm owner with Spotlight Branding's Founder and Owner, Marc Cerniglia. Could it be that the key to a thriving legal practice lies not solely in the courtroom, but also in the boardroom? Join us as we navigate the often-overlooked territory of law firm management, where your prowess as …
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Best of LFMM: Balancing the Scales of Mental Health and Career in Law
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Battling weathering storms in Charlotte, I've come to understand the unpredictability life throws at us. As we reach episode 400, I'm back to share the journey, offering not just marketing strategies but also a candid look into the often-overlooked world of mental health within the legal industry. Join me, John Hinson, in a discussion that moves be…
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New tech and tools for attorneys and business owners are released yearly, and it’s true that it can be difficult and expensive to keep up. But while every new technology may not be the best fit for your law practice, it’s important to your firm’s growth to stay up-to-date on tech that can help you streamline your processes and boost productivity. I…
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Best of LFMM: Decoding the Essentials of Law Firm Storytelling
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Lawyers often aren't great at extolling their own virtues. Today we're talking about why leaning on someone else to be your biggest cheerleader can bring big value to your marketing. Join us for this Best Of LFMM episode!Spotlight Branding による
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Best of LFMM: The Lawyer's Playbook for Email Marketing Excellence
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Ever wondered why your law firm's inbox efforts seem to be hitting a wall? This week, I'm tackling the common misconceptions and hesitations surrounding email marketing, and I'm here to tell you—you might just be your own biggest obstacle. With wisdom straight from the PodFest conference, I'm breaking down why email campaigns are not just surviving…
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Best of LFMM: Why Buying Fake Followers is a BIG No-No!
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Ever been tempted by the siren call of instant social media popularity? Today, the Law Firm Marketing Minute is shaking things up with an invaluable lesson from our very own social media guru, SMike. He dives headfirst into the perilous waters of buying fake followers and likes, exposing the hidden rocks below the surface that could sink your brand…
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Trends Report Finding: Law Firm Referrals - LFMM 659
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Are your referral numbers as high as they could be, or are you missing out on a goldmine of potential business? We discuss how a majority of firms earn less than half their business from referrals and explore actionable methods to boost those numbers.Spotlight Branding による
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Is your law firm's SEO strategy actually bringing in results, or is it just another expense on the balance sheet? This episode provides you with critical insights into why almost half of the law firms can't pinpoint their Google page one rankings despite considerable SEO investments.Spotlight Branding による
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Trends Report Finding: How Law Firms Handle Marketing - LFMM 657
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Are you juggling your legal cases with marketing tasks? Feel like there aren't enough hours in the day? If so, this episode of the Law Firm Marketing Minute is for you. 55% of lawyers are marketing their own services, a trend that could be hindering their legal practice. We'll explore why investing in marketing expertise not only enhances your firm…
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Trends Report Finding: Offshore Staffing - LFMM 656
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Could your law firm's next game-changing strategy be sitting thousands of miles away? Unlock the potential of offshore staffing in our latest discussion, where we dissect the compelling findings from the 2024 Legal Marketing Trends Report. This episode is all about the untapped opportunities for law firms to leverage virtual staff from around the g…
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Marketing Madness: The Champion: Networking - LFMM 655
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In the marketing world, networking is the champion. It's the foundation of your firm's marketing strategy and sets the tone for how the rest of your marketing will perform.Spotlight Branding による
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Marketing Madness: The Sleeper Pick: Email - LFMM 654
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Email marketing isn't the new kid on the block, but it's the seasoned pro that's outscoring all the flashy newcomers. Dive into the nuts and bolts of crafting an email campaign that's not only simple but staggeringly effective, and why it's a key player in driving traffic and keeping your firm front and center in clients' minds.…
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Scrollers versus Multi-Page Law Firm Websites
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What's the difference between a scroller and a multi-page law firm website? Oftentimes, agencies will offer attorneys a "free" website in exchange for buying into their marketing or legal management services. These websites are typically scrollers, which are one-page websites, and they are pretty common on the Internet. The question then becomes: D…
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Marketing Madness: The Upset Pick: Video - LFMM 653
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Are you betting on the right horse when it comes to legal marketing? Let's talk about the unsung hero that could revolutionize your firm's outreach: video marketing. In this Law Firm Marketing Minute, we lay down the playbook on how embracing video content can be your firm's game-changing upset pick.…
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Marketing Madness: The Overrated Team: SEO - LFMM 652
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Could SEO be the most overhyped player in the marketing game? We're questioning the dominance of search engine optimization in the legal sector and revealing why SEO might not be the court king it's made out to be. Stick with us as we explore the true value of SEO for law firms and unpack the misguided push to rank for an endless list of search ter…
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Trends Report Finding: Networking ROI - LFMM 651
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43% of law firms swear by networking for the best returns, but there was an interesting side note to that number. Find out what it is on today's episode. Download your copy of the 2024 Legal Marketing Trends report at www.spotlightbranding.com/trendsreportSpotlight Branding による
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Trends Report Finding: Firms Want Quality, Not More - LFMM 650
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An impressive 72% of law firms are turning their attention to attracting better quality leads, and we're here to tell you exactly how they're doing it. Plus, find out why 43% of firms are now honing in on securing more of their preferred case types, and how this strategy is revolutionizing not just their marketing approaches but their entire practi…
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Trends Report Finding: What Firms Spend on Marketing - LFMM 649
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Are you investing enough in your law firm's future? Nearly half of law firms are spending less than 10% of their annual revenue on marketing, which may be stunting their growth. Download your copy of the 2024 Legal Marketing Trends report at www.spotlightbranding.com/trendsreportSpotlight Branding による
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