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The podcast "Law Firm Marketing Catalyst" aims to fuel revenue growth through thought-provoking interviews with forward-thinking lawyers, law firm management, and legal marketers who bring fresh perspectives and innovative approaches to marketing. Your host, Sharon Berman, founded Berbay Marketing & Public Relations more than two decades ago. Since then, the firm has implemented programs for both plaintiff and defense firms across a range of practice areas and industries.
 
More leads, more clients, more profit. Learn how to attract high-quality clients with cutting-edge law firm marketing strategies. Hosted by Brendan Kelso (B Comm LLB Hons / Founder of Legalsites). Find out what's working best in law firm marketing. And learn how to avoid common mistakes. Saving you time and money. Topics include Law Firm SEO, law firm web design, Facebook marketing, Blogging, Google Ads, Content marketing, Marketing strategies, Email Marketing and more. Join Brendan as he di ...
 
Law Firm Marketing Podcast features interviews relative to contemporary law firm marketing. Guests include thought leaders in both the legal and marketing industries. These include notables such as legendary trial lawyer Gerry Spence, Harvard Law School Professor David Wilkins, and world class marketing strategist Jay Abraham. Hosted by Cindy Speaker, Editor-in-Chief of Law Firm Marketing Magazine.
 
Law Firm PPC For Lawyers is a weekly podcast about Google Ads, Facebook, and other online marketing strategies for law firms. Every week Jason will be giving advice about how to get more clients from Google Ads, Facebook, and other digital marketing strategies. He'll also be answering questions. Thanks for listening, enjoy the show, and good luck with your law firm marketing campaigns!
 
Mastering the Business of Practicing Law: Practical, easy to use advice on law practice management, law firm marketing, rainmaking and attorney lifestyle. Make the most from your legal practice. Attorney Thom Goolsby is a long practicing and successful trial attorney, as well as a former law professor, senator and Marine Corps officer. He shares his vast experience and knowledge of what to do and not to do in order to have a successful and high paying law practice you will love. Listen, lear ...
 
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show series
 
Most of the time, the only thing holding us back from making a big decision is simply not knowing what our options are. If that's where you find yourself, the best thing you can do is just take some time to explore what's out there and see where other people that have been in your shoes ended up. There are countless possibilities, you just need to …
 
Topics Getting over 240,000 Youtube views for a TEDx talk. Why you don’t have to be a d*ck to be a successful lawyer. Building a personal brand. How to get media opportunities. Finding your niche. Pursuing a less traditional career path. Being an entrepreneur. LinkedIn marketing for lawyers. And more. Our Links Law firm marketing agency https://leg…
 
What you’ll learn in this episode: Why it takes time to see results from SEO campaigns, and why it’s worthwhile to stick it out Why your law firm’s website should be the hub for all your marketing activity What granular web pages are and why they are crucial to rank in a competitive market How the technical side of your website, such as load time, …
 
In this episode of the Law Firm Marketing Decoded Podcast, we discuss a recent Google update related to web page titles. We explain what that change is, how it affects your law firm’s website, how to create optimal web page titles, and how LawLytics has you covered with this Google update (and all Google updates in the future).…
 
Want more backlinks? Steal this easy strategy. It could help your SEO. Good SEO can get you more website traffic and more clients. Episode topics: What is the strategy? What is a backlink? Why are backlinks good for SEO? How to check you're getting 'good' backlinks My tips for implementing the strategy Our Links Law firm marketing agency https://le…
 
You don't need to do SEO, but if it becomes part of your content marketing strategy, you'll see better results! This week's Law Firm Marketing Minute talks about the difference between starting with SEO and starting with content and showing you how the results work for each.Spotlight Branding による
 
What you’ll learn in this episode: Why legal marketing became a legitimate business function in the 90s, and how Jan was at the forefront of this new field Why Jan patterned her early legal business development materials after the architecture industry How a sense of belonging impacts people’s work, and how law firms can cultivate that quality with…
 
What you’ll learn in this episode: What types of firms benefit the most from being included in Chambers, and how to determine if the submission process is worth your time Why it’s important to keep submitting to Chambers annually, even in quiet years Why the referee list is the most important part of your Chambers nomination, and how to choose the …
 
Episode topics: How law firms can get more referrals (without being annoying) Do I have to attend networking events? What is the right way to ‘ask’ for referrals? Giving a lot of referrals but not getting many in return? What should you do? And more! About our guest Amy Burton-Bradley is an experienced business developer, marketer, and copywriter w…
 
If your audience is everyone, your competition is everyone. That's what happens when you're a "door lawyer" taking every case that comes in your door. This week, we discuss the upside to niching down and how it create a more streamlined path to your business's growth!Spotlight Branding による
 
Paul Evans is the managing director of Toro Digital. A law firm digital marketing agency based in Melbourne. In this episode we discussed: Is there any point to content marketing? Will it bring in work? Or is it mostly a waste of time? Guest Links https://www.torodigital.com.au/ https://www.linkedin.com/in/paulevansmelb/ Our Links Law firm marketin…
 
While there are many strategic reasons for law firms to have two or more websites, the decision to do so should be made objectively, planned well, and executed professionally. You'll want to be sure that your objectives are clear, and that you are not choosing to have more than one site based on emotion or undefined strategy. In this episode of the…
 
We recently surveyed our audience about whether or not they had a policies & procedures manual in place and the response absolutely shocked us. 47% of people said they did not have anything in place. As a business owner, if you're one of those 47%, that needs to change! We explain why on this week's episode.…
 
Does your business have a structured system for setting goals, checking in on them, and continuing to move the needle forward? We're coming up on our quarterly session here at Spotlight Branding. So this week, we wanted to share our process with you and encourage you to do something similar if you don't have anything in place. Check out "What the H…
 
Ashley Kelso is a lawyer (LK Legal) and legal tech co-founder (Lawlite) Topics Include Battling adversity (e.g. ADD and a neurological disorder) Career changes (e.g. engineering, law and legal tech). What is Lawlite? Why is Lawlite so important? How Lawlite saves you time so you can do what really matters Thoughts on Legal tech And more Guest Links…
 
Law firm websites that attract and convert clients provide a reliable, predictable experience for web visitors. Most of what makes a high-performing law firm website comes down to a science. And there's a blueprint that can be applied. In this episode of the Law Firm Marketing Decoded Podcast, we’ll show you the key elements of a high-functioning w…
 
Google updates its search engine algorithms hundreds of times every year. Most of the time, you'll never notice. But a recent update seems to have affected thousands of website search rankings so much that webmasters are considering abandoning their websites and SEO altogether. If you were affected by this, we discuss what you can do to break free …
 
We've seen a lot of unhappy lawyers out there, and there are statistics to back it up. If you've been feeling regretful about becoming an attorney, this week's Law Firm Marketing Minute is for you. We discuss some ideas for turning things around, and we also let you know that it's okay to walk away.Spotlight Branding による
 
Sascha is a marketing director. She has extensive experience in developing and directing highly effective campaigns in the US and Australia. Topics Include What she does Best social media platforms for lawyers Should law firms use Tik Tok? How to use keywords to discover what people want Why you should stop obsessing over marketing tactics. (And wh…
 
A regular webinar series is a great way to engage with your audience and show off your credibility and expertise. Plus, it's a lot easier than you might think! This week, we dive into how you can set up a regular webinar series for your firm.Spotlight Branding による
 
Caralee Fontenele is a lawyer, law firm director, podcast host, author, business coach and more. Topics Include Spending over $100K on Facebook Ads Facebook Ads vs Google Ads. What’s the difference? Pros and Cons? How to use them? Budget? Retargeting? etc... Should you boost a Facebook post? Lead magnets Email marketing Creating a sales funnel Nurt…
 
Attorneys have lots of different goals for their law firm’s website. But one of the things that we hear most often from attorneys is that they want to use their website to attract more -- and better -- clients to their firms. In this episode of the Law Firm Marketing Decoded Podcast, we discuss how potential clients find attorneys online, what they…
 
If a tree falls in the forest, does it make a sound? If a blog sits on your website, does it get consumed? This week on the Law Firm Marketing Minute, we talk about how to make sure all of the great content you're creating gets seen by your audience and how you can make it the most effective!Spotlight Branding による
 
Happy Independence Day! Were you able to take some time off on the long weekend to relax? If not, why? While we obviously can't know every individual situation, we believe the reason most business owners are constantly working is because they just don't have the systems in place that allow them to take a weekend off. We discuss how to fix that on t…
 
Alistair Marshall is a business development consultant. He's helped 100+ professional services firms create more profit and achieve their goals. Topics Include People don't buy products & services, they buy results & outcomes Should your law firm offer discounts? How to stand out in a crowded marketplace And more Alistair Marshall Links Website: ht…
 
What you’ll learn in this episode: How lawyers talked about marketing and business development decades ago. The change in how prospective clients choose a law firm. How marketing has evolved through the years. The internet’s impact on law firm marketing and business development. About Helene Bizar: Helene Rubinfeld Bizar has been the Director of Ad…
 
There are two primary forms of marketing out there - direct response and brand awareness. On this week's episode of The Law Firm Marketing Minute, we explore both and discuss where you should be focusing the majority of your marketing investment.Spotlight Branding による
 
You want to feel good about the investment you're making with your marketing, but many sales presentations can be psychologically manipulative and rush you into making a decision without covering all of your bases and having all of your questions answered. This week's episode highlights a few questions you should ask your potential new marketing co…
 
What you’ll learn in this episode: How lawyers, law firms and managing partners respond when they hear Firm Focus can help them develop a firm focus. How you can overcome disorganization and develop systems that can keep you focused. The top three stumbling blocks for lawyers that impede business development. About Sarah Tetlow: Sarah Tetlow is an …
 
Why did you start your firm? Was it the financial and occupational freedom that comes with being your own boss? That's true for many attorneys, but they quickly struggle to come close to making that reality. This week's Law Firm Marketing Minute looks at how you can get back on track so you can make more money and work fewer hours doing it!…
 
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