Your Values Aren't Optional with JP Krueger

Path for Growth with Alex Judd

For JP Krueger, establishing core values is not a once-and-done exercise. In fact, when he noticed that he and his team at Five Stone Tax Advisers were too focused on growth and profitability, JP took time to slow down and work with his team to choose five core values that would drive every part of their business going forward. In this episode, JP describes that process, shares his perspective on what it means to run a faith-based organization, and discusses his reluctance to plan too far into the future. He also explains how he’s built generosity into his business model.

• Why did you start Five Stone? (2:35)
• What was challenging about the transition out of the early stages of business? (5:16)
• How did planning too far into the future end up hurting your business? (8:15)
• How have you redefined your goals and values? (11:11)
• What changed when you stopped recruiting? (19:49)
• What does being a faith-based organization mean to you? (25:20)
• Can you walk us through your process of choosing core values? (27:37)
• How do you evaluate someone against your core values during the interview process? (29:30)
• What’s the difference between commitment and lack of balance? (38:17)
• How do you strive for effectiveness without micromanaging? (44:04)
• Why is generosity so central to your business? (45:41)
• How has generosity blessed your business? (51:33)

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