How Generative AI is Reshaping Analytics and Customer Experiences with Jim Sterne, President at Target Marketing of Santa Barbara

Not Another Bot: The Generative AI Show

In the first episode of Not Another Bot: The Generative AI Show, Jim Sterne, President at Target Marketing of Santa Barbara, joins host Tara Shankar to delve into the world of generative AI and its impact on analytics and customer experiences. They uncover the journey from traditional computing to generative AI, the challenges organizations face when implementing it, and recommendations for incorporating generative AI into your customer experience strategies.

Jim is a renowned speaker and consultant whose expertise is in high demand among Fortune 500 companies and ambitious Internet entrepreneurs. With an illustrious career spanning over four and a half decades, Jim has dedicated himself to unraveling the potential of digital media to cultivate strong customer relationships. His vast knowledge and experience have led him to become a sought-after author, with a dozen books covering topics like advertising, customer service, web analytics, and AI.

Currently, Jim's attention is focused on exploring the intersection of artificial intelligence and machine learning with marketing to revolutionize how businesses connect with their customers. Jim is also the creator of Data-Driven Leaders Studio, the Co-founder and Board Chair Emeritus at Digital Analytics Association, and the Founder of the Marketing Analytics Summit at Rising Media.

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