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Being Well Known is Not Enough - Become the Leading Authority
Manage episode 272570898 series 2791932
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This is the "history and storytelling" to increase your authority episode. Matt Gordon illustrates how valuable history serves as a connecting tool when we share the fun, personable social currency bits to connect people. He also describes how President Abraham Lincoln's candidacy and the eventual win were fraught with chaos and unrest.
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Matt mentions events such as John Brown's revolution, the abolitionist movements, division between the political parties, and speaks openly of Lincoln's election. Matt Gordon pointed out that an observant person could look at the history of Lincoln's election and presidency and draw some parallels to our current national and social climate.
Being aware of our societal climate is also an essential aspect of marketing. Edward Bernays, a nephew to Sigmund Freud and "the father of public relations," wrote the book Propaganda (1928) and brought awareness that by tying products or objects to ideas, people's behavior could be altered.
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