Are Books Dead? Building Credibility the Old School Way | Michael DeLon

Life Beyond the Briefs

Ready to turn the page on stale legal marketing? Join us in this episode of Life Beyond the Briefs as we chat with Michael DeLon, the Paperback Expert who’s here to show you how to use books as your ultimate marketing tool.
Michael reveals why books are still a powerhouse for lawyers seeking to build authority and connect with clients. He'll share three game-changing strategies for using books: establishing your expertise, educating potential clients, and filtering out those who aren't the right fit. Imagine having a tool that not only attracts clients but also enhances your referral network!
Curious about publishing without writing a word? Michael's innovative "speak-to-write" process is your ticket! In less than 24 hours of your time, you can turn your knowledge into a compelling book by simply chatting with an interviewer and letting professionals handle the rest. We'll also dive into the success story behind the "Renegade Lawyer Marketing" book and discuss why shorter lead magnets could be your perfect starting point if you're not quite ready for a full book.
But that's not all! We'll explore how to create effective lead magnets that build trust and authenticity. Learn what high-value content looks like, how to analyze your competition, and why maintaining a consistent presence is crucial for nurturing long-term relationships with clients.
Want to reach out to Michael?
You can find him at paperbackexpert.com, where you'll discover free training resources, schedule appointments, and explore all things related to leveraging books in your practice. Plus, check out his podcast, Experts Speak, for more insights on becoming a thought leader in your field.
And if you’re looking to catch Michael live, he’ll be speaking at the Summit 2024 in Phoenix, AZ, from October 3-5, hosted by The Great Legal Marketing. Don’t miss this chance to see him in action!
Ready to break free from the status quo and supercharge your marketing strategy? Grab your pen—it's time to write your own success story with Michael DeLon as your guide!
Bonus: Don’t miss out on exclusive insights that could change the way you market your practice forever. Grab your headphones and let’s get started!

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.
Want to connect with Brian?
Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

章

1. Books (00:00:00)

2. Speak-to-Write Book Creation Process (00:12:42)

3. Lead Magnets and Effective Marketing Strategy (00:17:11)

4. Building Trust and Authenticity in Marketing (00:24:19)