Player FMアプリでオフラインにしPlayer FMう!
Ask Marc – Personas on journey maps
Manage episode 291012151 series 2918089
How to use multiple personas on one journey map to compare their experience? We also talk about stakeholder groups and learn how backstage activities and service blueprints are connected to personas.
Please find the video, transcript, screenshots and more resources on this episode on https://www.smaply.com/blog/ask-marc-personas-on-journey-maps
Overview
[03:28] How many personas are too many? Can you get too granular?
[06:15] What kind of persona is useful for developing a TV channel and how do you use personas in a media project?
[11:18] How can you use a journey map to best show how different personas meet or interact with each other?
[17:15] How do you work with complex maps where you have loads of stakeholders?
[21:22] Is there one-on-one mapping between personas and the organization stakeholders?
[23:50] When does it make sense to have multiple personas on one map, versus one journey map per persona?
[25:53] How do you rate the emotional side?
19 つのエピソード
Manage episode 291012151 series 2918089
How to use multiple personas on one journey map to compare their experience? We also talk about stakeholder groups and learn how backstage activities and service blueprints are connected to personas.
Please find the video, transcript, screenshots and more resources on this episode on https://www.smaply.com/blog/ask-marc-personas-on-journey-maps
Overview
[03:28] How many personas are too many? Can you get too granular?
[06:15] What kind of persona is useful for developing a TV channel and how do you use personas in a media project?
[11:18] How can you use a journey map to best show how different personas meet or interact with each other?
[17:15] How do you work with complex maps where you have loads of stakeholders?
[21:22] Is there one-on-one mapping between personas and the organization stakeholders?
[23:50] When does it make sense to have multiple personas on one map, versus one journey map per persona?
[25:53] How do you rate the emotional side?
19 つのエピソード
Усі епізоди
×プレーヤーFMへようこそ!
Player FMは今からすぐに楽しめるために高品質のポッドキャストをウェブでスキャンしています。 これは最高のポッドキャストアプリで、Android、iPhone、そしてWebで動作します。 全ての端末で購読を同期するためにサインアップしてください。