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コンテンツは Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
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176: Long-form video, Twitter's meltdown, marketing skill sets
Manage episode 361165984 series 2286413
コンテンツは Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Documentaries and brand films are just two examples of long-form videos that many companies are producing. We talk about why organizations are creating them, how you can know if they're right for you and how you can create them. Also this month, Twitter melts down again. Should you or your company pay to get a blue check next to your username? Plus, we call BS on a couple commonly held assumptions in social media and marketing. Also, an aquarium’s successful made-up social media theme week, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
SPONSOR
EPISODE SUMMARY
Top story: Long-form video
Spotlight: 'Shrimp Week'
Quick News & Quick Takes: Twitter melts down again
Quick News & Quick Takes: Creating multidisciplinary marketing teams
Quick News & Quick Takes: PwC’s 2023 Trust Survey
Q&A: Commonly held assumptions in our work that are complete BS
Closing: Lemon8
Closing: Social Media Breakfast MSP
ARTICLES AND LINKS
How video consumption is changing in 2023
The art of video storytelling and why it matters for your marketing
Documentary shorts: The medium for communicating brand values today
The 9 best examples of video storytelling
Dick's Sporting Goods: 75for75 Grant Recipient/ Westinghouse Football
Monterey Bay Aquarium's ‘Shrimp Week' is a really big deal
Twitter failed to scare legacy verified accounts into paying for Twitter Blue
Should your business buy Twitter's $1,000 gold checkmark?
Modern marketing: Six capabilities for multidisciplinary teams
What’s a commonly held assumption in your industry that is complete BS, but no one ever says it?
TikTok owner’s Lemon8 has vaulted into one of America’s most popular apps
Social Media Breakfast - Minneapolis/St. Paul
FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
191 つのエピソード
シェア
Manage episode 361165984 series 2286413
コンテンツは Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Arik Hanson and Kevin Hunt, Arik Hanson, and Kevin Hunt またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Documentaries and brand films are just two examples of long-form videos that many companies are producing. We talk about why organizations are creating them, how you can know if they're right for you and how you can create them. Also this month, Twitter melts down again. Should you or your company pay to get a blue check next to your username? Plus, we call BS on a couple commonly held assumptions in social media and marketing. Also, an aquarium’s successful made-up social media theme week, and more!
WHAT DO YOU THINK?
We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show.
Record an audio comment or question, click the microphone at the bottom of HansonandHunt.com.
SPONSOR
EPISODE SUMMARY
Top story: Long-form video
Spotlight: 'Shrimp Week'
Quick News & Quick Takes: Twitter melts down again
Quick News & Quick Takes: Creating multidisciplinary marketing teams
Quick News & Quick Takes: PwC’s 2023 Trust Survey
Q&A: Commonly held assumptions in our work that are complete BS
Closing: Lemon8
Closing: Social Media Breakfast MSP
ARTICLES AND LINKS
How video consumption is changing in 2023
The art of video storytelling and why it matters for your marketing
Documentary shorts: The medium for communicating brand values today
The 9 best examples of video storytelling
Dick's Sporting Goods: 75for75 Grant Recipient/ Westinghouse Football
Monterey Bay Aquarium's ‘Shrimp Week' is a really big deal
Twitter failed to scare legacy verified accounts into paying for Twitter Blue
Should your business buy Twitter's $1,000 gold checkmark?
Modern marketing: Six capabilities for multidisciplinary teams
What’s a commonly held assumption in your industry that is complete BS, but no one ever says it?
TikTok owner’s Lemon8 has vaulted into one of America’s most popular apps
Social Media Breakfast - Minneapolis/St. Paul
FOLLOW HANSON AND HUNT
Show page - HansonandHunt.com
SIGN UP FOR ARIK'S WEEKLY NEWSLETTER
MARKETING PODCAST NETWORK
Hanson & Hunt is part of the Marketing Podcast Network, a community of like-minded podcasters in collaboration to offer advertisers a more effective and efficient way to reach prospective customers. Learn more at MarketingPodcasts.net.
Learn more about your ad choices. Visit megaphone.fm/adchoices
191 つのエピソード
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プレーヤーFMへようこそ！
Player FMは今からすぐに楽しめるために高品質のポッドキャストをウェブでスキャンしています。 これは最高のポッドキャストアプリで、Android、iPhone、そしてWebで動作します。 全ての端末で購読を同期するためにサインアップしてください。
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continue reading
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
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Player FM -ポッドキャストアプリ
Player FMアプリでオフラインにしPlayer FMう！
Player FMアプリでオフラインにしPlayer FMう！
