173: In-house creators, LinkedIn backlash, do you need to be on social to work in social?

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2y ago 49:04

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Have you noticed who is the face of your favorite brands on TikTok? Sometimes, it's an employee. We talk about some examples of this trend, the risks, and what you should consider if your brand wants to hire an in-house creator. Also this month, humor is on the way out in marketing. Plus, do you need to be active personally on social media to be hired for a social job? Also, a backlash against what some people call the "stuffy and fake" feel of LinkedIn, one company’s drastic move to reduce meetings, and more!

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EPISODE SUMMARY

Top story: In-house creators

Spotlight: A ChatGPT commercial with Ryan Reynolds

Quick News & Quick Takes: CCO outlook for 2023

Quick News & Quick Takes: The decline of humorous brand messaging

Quick News & Quick Takes: 'Shitposting' on LinkedIn

Q&A: Do you need to be active on social media personally to get a social media job?

Closing: Shopify's “calendar purge”

ARTICLES AND LINKS

How Gen Z social media managers became the new CMOs

Social media managers are becoming the main character

What happens when a brand’s TikTok personality leaves?

Kwik Trip's TikTok

Ryan Reynolds used ChatGPT to make a Mint Mobile ad, and the results were ‘mildly terrifying’

The CCO’s Distinct Outlook on 2023

What types of brand messaging appeal to Americans?

People are shitposting on LinkedIn now

Shopify is conducting a “calendar purge”

Shopify combats the meeting madness

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