GE Ep 320 [2021] - How to Pivot and Thrive During A Global Pandemic w /Elaine Pofeldt

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Elaine Pofeldt is an independent Forbes journalist and the author of The Million-Dollar, One-Person Business. Elaine is back on Growth Experts to share the updates she’s made to her book since we last spoke, featuring fascinating case studies of million-dollar, one-person businesses. She talks about how these businesses were impacted by the covid-19 pandemic, innovative pivots they’ve made, and methods they’ve used to diversify and scale their revenue.

Tune in to learn how savvy businesses are coming out of the pandemic stronger than ever, the importance of consistency and dedication in growing a business, and how to diversify your revenue in 2021. Fortune favors the bold and this episode highlights businesses that embody that phrase to the fullest!

During this interview, we discuss:

2:00 – How the pandemic has impacted Elaine’s business

2:36 – About her next book, Tiny Business, Big Money

3:43 – A case study of a million-dollar, one-person business and how they’ve been impacted by the pandemic

7:35 – The importance of revenue diversification and how to diversify and scale your revenue

10:36 – Growing your business by creating online courses and masterclasses

14:52 – More case studies of million-dollar, one-person businesses with innovative approaches

21:19 – The #1 reason why businesses fail

22:09 – A case study of a million-dollar, one-person business who leverages Instagram influencers

25:48 – How to connect with Elaine and get her book

Plus, a whole lot more!

Resources:

Listen to Episode #24 with Elaine Pofeldt

Elaine Pofeldt’s website

The Million-Dollar, One-Person Business by Elaine Pofeldt

Joey Healy Eyebrow Studio

Podia

Teachable

Ocean Audit

Jaime Jay of Bottleneck Distant Assistants

Chvker by Nazlia Yunus

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