Episode 57: Why is no one booking my intensive offer?
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Welcome back for another episode of the Future Template Parent Podcast! Today's episode is all about what needs to be on your website about intensives and how you can be driving traffic there. It's not enough to just throw an intensive page up your website and then cross your fingers.The internet and social media are noisy, and we need to be actively staying on top of promoting our services in a variety of ways.
Topics covered:
- Importance of compelling content and website design
- Conveying trust and value on the intensive page
- Conveying confidence in value of intensives
- Establish expertise with research summaries
- Call to actions - make it easy for a client to book with you
- Importance of active marketing strategies
- Overcoming discomfort with active marketing
Connect with Carolyn:
- Website: www.futuretemplateparent.com
- Instagram: @futuretemplateparent
I am enrolling people in my group program for this fall, starting the first week of September. This is a 12 week roadmap to full implementation of intensives in your practice, promising tangible results before the program ends.
To learn more:
http://www.futuretemplateparent.com/12weekgroup/
Quote:
“It happened to me the other day when I was looking at someone's profile on Instagram and I went to their bio and then I was like, where is the cost of this service? Like I'm done with this person. I've been looking for two minutes and that's way more than I should have been looking. So please don't hide it. I promise you the people who want this are not gonna be scared off by that.” - Carolyn
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