Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Adam here. Huzzah! Episode 6 is up! Download it and enjoy! It's definately our best episode yet. :D You can either iTunes it with the link to the right, Direct download it here by right clicking and selecting "Save As", or play it right here! Prepare for another quick update soon! We has pictures! :3…
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Fellwinged Gaming Industries: The Blog and Podcast
Adam here. Hi guys! Check it out! We have Episode 5 up and running! We dive back into the gameplay in combat in this episode as well as go over more advice from Lou, Jerry and I. For a direct link - Right Click Here and select "Save As"! To play it from here directly: We're still taking submissions for our "I Want To Be A Kalendronite Kontest"! Please, submit your characters on comments here or email us at Fellwinged.Gaming.Industries@gmail.com! Also note, I've started getting our cohosts and helpers to sign up here and author posts! Note that Jerry's posted already! Come fangirls, one and all, to the lap of Jerry! *chuckle* The others will be joining us and posting as they do! I look forward to their contributions! Edit: I's also like to sincerely thank Daniella C. For making our banner, our logo, and uploading each of our episodes to our server. I have trouble getting them through on my campus internet, so she does them for me. So yes, thank you Lella, for your generous contribution to the FGI community! <3.…
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Fellwinged Gaming Industries: The Blog and Podcast
Adam here. Hi again everyone! Welcome back to the official FGI site and our podcast. This episode of RP&S we're headed back into the audio book portion. Haless makes his first appearance as the group advances to Stone Gronn. Just a forewarning: This podcast OFTEN contains explicit content. We're a bunch of screwballs. You've been warned. For our direct link: Right Click and select "Save As" To play directly from this site: Be sure to check back for posts regarding what we've mentioned!…
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Fellwinged Gaming Industries: The Blog and Podcast
Adam Here. Finally, our latest Episode, number 3. In this episode we go back into the technical game play aspect as well as advising on good gaming practices. This time we touch very briefly on being a Game Master, or GM, and go into explaining the combat system a little. Just a forewarning: This podcast OFTEN contains explicit content. We're a bunch of screwballs. You've been warned. Right click and select "Save As" Comments? Post here or email us at Fellwinged.Gaming.Industries@gmail.com!…
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Fellwinged Gaming Industries: The Blog and Podcast
Adam here. Moving right along, this obviously isn't the frequency at which podcasts will normally be released. I just happen... to have them done! Yes! Shhh. It's a secret. I'm superman while I'm in school. Here's Episode 2! Immerse yourself in our story! This episode we dramatize what we've played as if it were an audio book! Introduce yourself to our characters and their world, and enjoy the sonic environment we endeavor to create for you! Just a forewarning: This podcast OFTEN contains explicit content. We're a bunch of screwballs. You've been warned. Right click and select "Save As" . Comments? Post here or email us at Fellwinged.Gaming.Industries@gmail.com!…
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Fellwinged Gaming Industries: The Blog and Podcast
Adam here. Welcome one and all, to Fellwinged Gaming Industries' new site! Here you'll find up-to date news on our events and happenings as well as our almighty Podcast: Roleplaying and Storytelling! Speaking of which, let's start right off the bat by giving you episode 1! Welcome to our adventure! In this episode we go over the basic format of the rest of our episodes as well as introduce you to the game that we're playing. We'll introduce you to the ideas of RPing and Storytelling as well as good gaming! Just a forewarning: This podcast OFTEN contains explicit content. We're a bunch of screwballs. You've been warned. Your direct link: Right click and select "Save As". Comments? Post here or email us at Fellwinged.Gaming.Industries@gmail.com!…
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