Season 4, Episode 17: Mastering the Interest Rate Conversation: From Credit Heroes to the Challenged

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In Season 4, Episode 17 of the "Dealer Process Secrets" podcast, hosts Philip Cheatham, Sterling Brown, and Brian Steele dive deep into the dynamics of changing interest rates and their impact on the automotive industry. The episode offers a comprehensive look at the history of interest rates, regulatory frameworks, and state maximums, providing listeners with a solid grounding in the topic. Philip shares his unique insights on interest rate regulations and strategies for effectively communicating about rates with customers, regardless of their credit status. Whether dealing with "credit heroes" or those who are "credit challenged," this episode equips dealership personnel with the knowledge and tact needed to navigate these discussions confidently. Join the hosts for an enlightening discussion on making interest rates understandable and approachable for every customer.

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