In Content Deconstructed, successful content creators share the story behind their ideas. We break down how they created content that earned thousands of links and social shares. We discuss how they came up with the ideas in the first place and what they think makes the ideas work. We also look at the habits, traits and processes these content creators share that enable them to come up with so many successful content ideas. Content Deconstructed is hosted by Mark Johnstone, a creative director, consultant and the founder of Content hubble. You can find extensive show notes for every episode at contenthubble.com/podcast. When you visit the show notes, you'll find links, visuals and additional information that will help you fully appreciate the context of the conversation. We hope you enjoy the show.