How Can Alternative Emails Seriously Improve Your Email Engagement?

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Entrepreneurs and small business owners know how important email engagement is. But is it possible that the traditional newsletter is holding you back? We spoke with Meera Kothand, an email marketing strategist. She reveals how you can say, “Goodbye Newsletter, Hello Audience!” You might be a bit skeptical, but trust us, you'll want to hear her out. By the end of our podcast discussion, you'll be inspired and equipped to refresh your email strategy.

Meera Kothand is an email marketing strategist and 3X Amazon bestselling author of the books The One Hour Content Plan, The Blog Startup, and But I’m Not an Expert!. She is also the publisher of MeeraKothand.Com, an award winning site listed as the Top 100 sites for solopreneurs in 2020, 2018 and 2017 and the popular CREATE Planners. Using her unique Profitable Email System™ and ADDICTED Business framework, she makes powerful marketing strategies simple and relatable so that small business owners can build a tribe that’s addicted to their zone of genius. She has been featured on Marketing Profs, YFS, Addicted 2 Success and several other sites. When she’s not working with clients or on her next book, you can find Meera reading the Rebel Girls Series with her eight-year-old daughter.

Our conversation starts with where Meera's passion for email strategy came from. As she describes, she was almost done with maternity leave when she got a diagnosis and had to have surgery. This experience had her rethinking her career and passions. Before long, she was a successful blogger, author of three books, and an expert on email. Today, Meera helps entrepreneurs, especially solopreneurs and one-person-shows, as well as small businesses.

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In case you haven't noticed lately, we’re living in wild and ever-changing times. How have trends over the past year affected email engagement? Meera shares some of her observations of late, as well as some insight into how things will continue to evolve in the coming months and years. Because society and communication both change so rapidly these days, it's important to keep up with the trends that work today.

Traditional e-newsletters have been affected by these trends... but how? Newsletters have been around for a long time, but they may not be as effective as you'd think. Is it because you send out too many newsletters? Perhaps you put too much into them, weakening their focus? Meera explains all here, but moreover, she offers ways to counteract the limitations of newsletters. Indeed, by following her tips here, you'll see a boost in email engagement. Just make sure what you're sending out has real intention behind it.

Meera then outlines some of the benefits of adopting a non-traditional newsletter and fresh email alternatives. Have you considered gamifying your emails? Maybe infusing them with quizzes or something inspirational? Meera reveals some new ideas that will lead to your emails standing out and seeing increased email engagement.

You can learn more about Meera Kothand at her official website here. Be sure to find her Email Lists For Newbies course here as well. You'll also want to read her three books: The One Hour Content Plan, The Blog Startup, and But I’m Not an Expert!

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