184. Josh Chavez — Introducing a New Take on Energy Beverages

Business Elevated

Season 6 Episode 27: In this episode, Pete Codella, managing director of business services at the Governor's Office of Economic Opportunity (GOEO), talks with Josh Chavez, founder of RAH Energy. Chavez discusses his background as an entrepreneur, highlighting his early career ventures and the development of his newest business, RAH Energy, an energy drink company distinguished by its use of simple, natural ingredients, and unique flavors. Chavez explains his passion for energy drinks and how this led to the creation of RAH Energy. He also touches on the challenges of entrepreneurship, emphasizing the importance of patience, adaptability, and the ability to bring a product to market even if it isn't perfect. Chavez elaborates on RAH Energy's direct-to-consumer strategy, citing its benefits in terms of margins, customer relationship management, and control over the brand's destiny. He shares insights on the challenges of entering retail spaces and working with local distributors while celebrating the positive feedback RAH Energy has received from customers and influencers. Chavez stresses the significance of resilience and maintaining a balance between perfection and progress for aspiring entrepreneurs while highlighting the support and resources available in Utah's entrepreneurial ecosystem.