Building Bridges: Jesse Erickson on Tailored Marketing and Community Impact

Building Better Business

Welcome back, Building Better Business listeners, to another enlightening episode. I'm your host, Glenn Bryan, and today we're thrilled to have Jesse Erickson, co-founder of Pathfinder Group, join us!
In this session, Jesse takes us through the journey of building his full-service marketing agency, Pathfinder, detailing how it offers tailored solutions in website design, graphic design, video, photography, digital marketing, and podcasting. He shares his philosophy of strategic storytelling and its importance in guiding clients toward meaningful and efficient marketing strategies.
We also delve into Jesse's unique career path, from working in his father's engineering company to transitioning into business consulting and eventually founding Pathfinder. He recounts his learning experiences, niche opportunities, and the crucial yet temporary influence of mentors.
With a focus on values, Jesse emphasizes the importance of creating a supportive work culture and investing in employees, reflecting his commitment to building a business that goes beyond services to fostering community development. As he succinctly puts it, "Our core values aren't just for show; they're the bedrock upon which we build meaningful relationships and lasting impact."
Jesse also introduces Pathfinder's innovative business models, including subsidiaries for non-marketing services and a subscription-based model, making their expertise accessible to businesses of all sizes. Despite being based in Illinois, Pathfinder's remote capabilities ensure they can connect with clients across the globe seamlessly.
We wrap up this engaging conversation with a look at Jesse's plans to discuss company culture and leadership development in more detail in the next episode. Tune in as we explore the confluence of business acumen, community impact, and personal growth. Don't forget to hit that subscribe button to stay updated on more stories of resilience, innovation, and purpose.
Join us for this insightful dialogue on the Building Better Business podcast, and learn how Pathfinder is leading the way in holistic marketing solutions.