Jingjing Zhong: UC Berkeley to Investment Banking, General Manager Firefighting & Superbench Services AI Founder - E463

BRAVE Southeast Asia Tech: Singapore, Indonesia, Vietnam, Philippines, Thailand & Malaysia Startups, Founders & Venture Capital VC (English)

Jingjing Zhong, CEO & Cofounder of Superbench, and Jeremy Au talked about three main themes:

1. UC Berkeley to Investment Banking: Jingjing reflected on her time at UC Berkeley where the competitive environment introduced her to the high-stakes world of investment banking. She shared her initial motivation for joining Houlihan Lokey, which was to make money (influenced by societal expectations from her upbringing in China). Her experience in the financial sector led to a significant reevaluation of her definition of success and steered her away from banking despite its financial allure.

2. General Manager Firefighting: Jingjing’s entrance to high-growth startup Helpling and eventual promotion to General Manager brought immediate challenges of operational management without initial support (a sharp contrast with the structured world of finance). She navigated intense periods of firefighting and strategic planning and learned to balance immediate problem-solving with long-term strategic thinking. Her experiences emphasized the importance of adapting to market and consumer trends and the transformative impact of effective coaching on her leadership skills.

3. Superbench Services AI Founder: Jingjing leveraged her experiences to cofound Superbench, an AI-driven platform aimed at optimizing operations for home service businesses. She detailed the transition from manual operations to AI-enhanced processes, which significantly improved sales conversions and operational efficiency. She discusses the nuanced applications of AI, where it complements human effort rather than replacing it, along with the practical benefits and challenges of integrating advanced technologies in traditional SME clients.

Jeremy and Jingjing also talked about Jingjing’s cultural adjustments when she moved from USA to Singapore, the critical role of mentorship, and the role of data in strategic decision-making within service businesses.

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English: Spotify | YouTube | Apple Podcasts

Bahasa Indonesia: Spotify | YouTube | Apple Podcasts

Chinese: Spotify | YouTube | Apple Podcasts

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