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Emmanuel Probst | The Brand Assemblers | E49
Manage episode 372807743 series 2791175
コンテンツは Hernán Braberman によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Hernán Braberman またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Emmanuel Probst is Global Lead, Brand Thought-Leadership at Ipsos and adjunct professor at the University of California at Los Angeles.
Emmanuel's background comprises over 17 years of market research and marketing experience with strong academic achievements.
He is a Wall Street Journal and USA Today best-selling author of "Brand Hacks" and "Assemblage – The Art and Science of Brand Transformation.”
In this episode, we talk about the art and science of brand building. Emmanuel explains the power of anti-heroes, villains, and saviors, and how they can be used to create a unique, memorable, and meaningful story for brands. He also shares his thoughts on the importance of understanding a brand, the industry, the audience, and the world before jumping into the creative execution.
At Ipsos, Emmanuel supports numerous Fortune 100 companies by providing them with a full understanding of their customer’s journey. His clients span across a wide range of industries, including consumer packaged goods, retail, financial services, advertising agencies and media outlets.
Resources:
- Emmanuel Probst
- Emmanuel Probst LinkedIn
- Emmanuel Probst X
- Ipsos
- Assemblage: The Art and Science of Brand Transformation
- Brand Hacks: How to Build Brands by Fulfilling the Consumer Quest for Meaning
Follow us:
- BRANDERMAN website
- BRANDERMAN Instagram
- Hernán Braberman LinkedIn
- My packaging design agency TRIDIMAGE
- PACKNEW Blog
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