Behavioral Design For Yourself And Your Customers with Nir Eyal

Bacon Wrapped Business With Brad Costanzo | Sizzling Hot Business Advice Guaranteed To Make You Fat...PROFITS!

コンテンツは Brad Costanzo によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャストコンテンツは、Brad Costanzo またはそのポッドキャストプラットフォームパートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。

4y ago 52:41

MP3•エピソードのホーム

Nir Eyal is the author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life". Previously he taught as a Lecturer in Marketing at the Stanford Graduate School of Business and Design School and I’ve sold two technology companies since 2003.

His expertise is at the intersection of psychology, technology, and business: “behavioral design" which encompasses user experience, behavioral economics, and a dash of neuroscience.

Previously Nir worked in the video gaming and advertising industries where ge learned, applied (and at times rejected) the techniques used to motivate and manipulate users. He now writes to help companies create behaviors that benefit their users while educating people on how to build healthful habits in their own lives.

In today's show, Nir gives me (Brad) a masterlesson hot seat on one of my existing businesses and how to create a more habit forming product while also discussing how we can become Indistractable (which is especially helpful for someone like myself).

There's gold in this one. You might want to take notes

Visit NirandFar.com for more information

259 つのエピソード

#Marketing #Startup #Copywriting #Sales #Bizdev #Profit #Bacon Wrapped Business #Brad Costanzo #Tim Ferriss #Digital Marketing #Business Advice #Buying A Business #Ideation #Marketing Tips #MBA #Business #Entrepreneur #Growth Hacks #Acquisitions