How EV Leasing Can Drive Consumer Acceptance with Matthew Haiken

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In this ASOTU CON 2024 session, hosted by Elena Ciccotelli from the "EVs for Everyone" podcast, Matthew Haiken, Dealer Principal and President at Prestige Collection Auto Group, shares his insights into the evolving EV market. Matthew recounts his journey with Polestar, highlighting his competitive nature and desire to build something from the ground up. He also celebrates his recent achievement of winning the 2024 Volvo Hyatt Excellence Award.
The discussion covers various aspects of the EV market, including the current trend of competitive leasing prices and the importance of getting customers to experience EVs firsthand. Matthew addresses challenges and surprises in fixed operations for EVs, debunking the myth that EVs are less profitable for dealers. He emphasizes the entrepreneurial spirit of dealers and reflects on the impact of the EV tax credit, drawing comparisons to the Cash for Clunkers program. The session offers valuable insights into the practical realities and future potential of the EV market.
0:00 Intro
0:54 Matthew shares his EV journey with Polestar.
2:15 Matthew’s competitive nature in becoming a Polestar dealer.
4:06 Leasing EVs at competitive prices and customer acceptance.
5:27 Challenges and surprises in fixed operations for EVs.
7:13 The importance of experiencing EV driving dynamics.
8:40 The narrative around EV profitability and dealer margins.
9:25 Entrepreneurial spirit and adapting to the EV market.
10:34 Reflections on the EV tax credit and Cash for Clunkers.
Thanks to Effectv for making this episode of ASOTU CON Sessions possible! Learn more about Effect here: https://www.effectv.com/

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