))
Building a trusted brand with Bournemouth University’s Associate Professor, Dr Chris Chapleo #S2E2
Manage episode 284507928 series 2822885
コンテンツは Dorset Growth Hub によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Dorset Growth Hub またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Creating a brand is often considered as the customer-facing image of the business, but the visuals are just the tip of the iceberg. Associating the right values with your imagery, and backing that up through business operations and decisions is equally vital to create a brand that people know, remember and, most importantly, trust.
In episode 2 of The Dorset Growth Hub podcast, we hear from Associate Professor in Societal Marketing, Dr Chris Chapleo from Bournemouth University, whose extensive career in academia, industry and research has equipped him with a comprehensive understanding of societal marketing, and the co-creation that occurs in the branding process.
This episode of the Dorset Growth Hub podcast covers:
- Creating associations with brand image
- Measuring a brand through awareness, finance and distinctiveness
- Personal vs corporate branding
- How branding can help struggling sectors right now
- Telling a story through branding
- The issue with trying to appeal to everyone
Join our supporting events at: https://www.dorsetgrowthhub.co.uk/podcast
52 つのエピソード
シェア
