最高の Strategic Marketing ポッドキャスト (2024)

1
Maximize Lifetime Value with Great Customer Experiences | With Izzie Rivers 19:41

1+ y ago19:41

19:41

How can improved customer experience result in more sales and better customers? That's what we're discussing today with a lady who has 25 years of experience in the B2B media industry, working on many large accounts, including IBM, HSBC and Oracle. She recently founded Realm, a dynamic and modern B2B media agency that puts clients’ businesses’ need…

1
Small But Mighty - What Lessons Can SMBs Teach Us About CX? | With Swanny Henry 27:56

1+ y ago27:56

27:56

What makes customer experience great, and what makes it not so good? And what can big companies learn from small companies about customer experience? That's what we're discussing today with a lady who has 12 years of experience in customer-centric roles, both in France and the UK. She has worked mostly in luxury and tech, and her main driver is the…

1
How to Win With Email Copy in 2023 | With Nikki Elbaz 21:47

1+ y ago21:47

21:47

What email copy is likely to resonate with your target market and what's likely to turn them off? And has this changed much over the years? That's what we're discussing today with a lady who was the copywriter behind winning emails for eight and nine-figure eCom and SaaS darlings like Four Sigmatic and Shopify. She's the former Head of Email at Cop…

1
The Customer Journey is Your Key to Marketing Success | With Becky Simms 21:39

1+ y ago21:39

21:39

How much do you know about which lead or inquiry led to a purchase? And are you able to tell which steps were key along the way? That's what we're talking about today with a lady who, last year, was named in the BIMA 100, a list of the top 100 People shaping the future of the digital industry. For the last 12 years, she has been helping global bran…

1
Maximize the Impact of Your MarTech Investments | With Kerry Dawes 18:03

1+ y ago18:03

18:03

How many martech subscriptions do you have that you struggle to justify? And how do you decide what martech you really need? And how do you maximize the impact of the martech that you keep? That’s what we're discussing today with a seasoned marketing professional who's led multifaceted teams of customer experience, data, CRO, and technology experts…

1
Here's Where AI Fits into Your Content Strategy | With Natasha Vickery-Orme 21:32

1+ y ago21:32

21:32

Content is an essential part of building engagement into your marketing activities. But, it's getting harder to get your content seen by the right audience, and AI might be making this even tougher. So, what does highly engaging content look like? And how is this going to evolve in the future? That's what we're discussing today with a lady who work…

1
How to Create User-Centric Content | With Crystal Carter 19:40

1+ y ago19:40

19:40

How do you know if your content is likely to resonate with your users? And how do you decide on what content you should be publishing? That's what we're discussing today with a lady who believes that demonstrating experience, expertise, authority, and trust should be at the core of everything we do online. She's a former Senior Digital Strategist a…

1
How Does Marketing Automation Fit into a Broader Strategy? | With Daria Kravchenko 22:24

1+ y ago22:24

22:24

Is marketing automation just a way that you execute your marketing tasks? Or should it actually be part of your broader strategy? And if so, how? That's what we're discussing today with a marketing automation and lifecycle marketing expert who helps companies build unified, customized, and personalized experiences across different channels and touc…

1
What Tasks Should Marketers Be Outsourcing vs Keeping-in-House? | With Ashley Monk 24:02

1+ y ago24:02

24:02

How do you decide which marketing tasks you should outsource and which tasks you should keep in-house? That's what we're discussing today with a lady who takes a strategic and data-driven approach to identifying a business's primary goals and translating them into actionable KPIs that move the needle. She's had her clients featured in Forbes, Entre…

1
How to Measure Content Success | With Marco Giordano 29:28

1+ y ago29:28

29:28

On this episode of the Strategic Marketing Show, David is joined by a man who claims that you either use data, or get used by the data. His current freelancing projects include helping content-driven websites and publishers better harness the power of data as part of their content marketing strategy. A warm welcome to The Strategic Marketing Show -…

1
The Pros and Cons of Marketing Silos | With Myriam Jessier 19:50

1+ y ago19:50

19:50

What are the pros and cons of different marketing channel teams working closely together? And how can these channel teams communicate more effectively? That's what we're discussing today with a lady who enjoys taking long romantic walks to the fridge, accompanied by her miniature sausage dog. She has over 15 years of marketing experience working fo…

1
How to Align Your Sales and Marketing Efforts | With Greg Gifford 23:13

1+ y ago23:13

23:13

How closely do you work with your sales departments? And how can marketing and sales do a better job of supporting each other's objectives? That's what we're discussing today with a man who has a BA in Cinema and Communications, and an obscure movie quote for just about any situation. He is one of the most in-demand speakers at digital marketing an…

1
What are the Key Elements of Brand Positioning? | With Phil Pallen 23:29

1+ y ago23:29

23:29

What is brand positioning? How has it changed? And what does it take to make it a success? That's what we're talking about today with a man whose non-conventional approach to digital marketing and talent for social media has built him a global audience. He's advised hundreds of brands from over 30 countries, including a shark on Shark Tank, a Nobel…

1
How is AI and Automation Changing Marketing - and What Should You Do About it? 23:42

1+ y ago23:42

23:42

We're constantly hearing endless reports of how we should just trust paid ad platforms to deliver the right ads in the right places, and how you can now trust content to be written by AI. But, where should you draw the line? What should you automate? And what shouldn't you automate? That's what we're gonna be discussing today, with a man who co-aut…

1
Key Ways to Improve Your Website Conversion Rates | With Chris Dayley 24:07

2y ago24:07

24:07

How much time do you spend on driving new website visitors versus maximizing your conversion rates? Perhaps enhancing conversion rates will have more instant impact on the bottom line. That's what we're going to be discussing today with a digital marketing entrepreneur, speaker, and neuromarketer who helps businesses learn what users want on their …

1
Who is Your Ideal Audience, and Where Can You Find Them? | With Rand Fishkin 26:36

2y ago26:36

26:36

How do you determine who your ideal audience is and how to find them? That's what we're going to be discussing today with a man who has dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book: Lost and Founder. He’s the Co-Founder and CEO of SparkToro, an audience research tool that …

1
Where Does Analytics Fit Into a Marketing Strategy? | With Dara Fitzgerald 21:07

2y ago21:07

21:07

How much attention should you be paying to your analytics? And how should analytics be best utilized as part of your marketing strategy? That's what we're discussing today with a man who's been working with Google Analytics for 15 years. And over the past few years, he's consulted, trained, and spoken at conferences about how to optimize your use o…

1
Copywriting Techniques and Approaches for B2B Companies | With Eden Bidani 23:25

2y ago23:25

23:25

Today I'm having a conversation with a lady who helps SaaS, tech, and IoT companies from pre-seed to enterprise acquire more customers and more profitability through powerful conversion copy and messaging. She has over 12 years of experience working in direct sales and conversion copywriting, and is the founder of Green Light Copy. A warm welcome t…

1
How to Get Started With LinkedIn Ads | With Anthony Blatner 22:09

2y ago22:09

22:09

Are you still holding off from giving LinkedIn Ads a go? If so, hopefully, today's conversation will help you get started, with a man who's worked with over 350 companies and managed over $100 million in LinkedIn Ads. He's the Managing Director at Speedwork, a B2B marketing agency focusing on LinkedIn. A warm welcome to the Strategic Marketing Show…

1
How Does UX Fit into an Enterprise Marketing Strategy | With Luke Hay 19:36

2y ago19:36

19:36

Where exactly does UX fit into your marketing strategy? In fact, is UX even an ongoing part of your marketing conversation? And if not, should it be? That's what we're going to be covering today with a UX consultant with nearly 20 years of industry experience across UX and analytics. He's the author of O'Reilly published Researching UX: Analytics, …

1
How Do Traditional Events Fit into a Marketing Strategy? | With Kathryn Frankson 21:55

2y ago21:55

21:55

Do traditional events still have a part to play in a modern enterprise marketing strategy? And if so, how can you actually integrate them successfully? That's what we're going to be discussing today with a lady who focuses on the product, experience, content and community of putting together the most successful business event possible. She's the fo…

1
Why Modern Performance Marketers Need to Think Beyond Clicks | With Sam Mallikarjunan 18:38

2y ago18:38

18:38

What are many modern performance marketers missing out on? That's what we're going to be discussing today with a man who's taught advanced digital marketing, SaaS economics, and innovation management at the Harvard Division of Continuing Education. He's the former Chief Revenue Officer at Flock, the former Head of Growth at HubSpot Labs, and the cu…

1
How to Become a Go-to Brand | With Barnaby Wynter 21:21

2y ago21:21

21:21

What are the key differences between a brand that's easily forgotten, and a go-to brand? That's what we're going to be discussing today with a brand creation expert, who is also an author, professional speaker, mentor, NED, and marketing practitioner who spent 10 years developing his proprietary Brand Bucket program. A warm welcome to the Strategic…

1
How to Build a Better Product By Better Understanding Customers | With Bear Liu 28:28

2y ago28:28

28:28

How much work are you doing to truly understand who your customers are before you build your product and before you produce your content? And how does understanding who your customers actually impact the quality of your product, and ultimately increase the success of your marketing activities? That’s what we're going to be covering today with a man…

1
Why Leaders Use the Power of Video to Grow their Personal Influence | With Kerry Barrett 22:38

2y ago22:38

22:38

Why is it that, when you look at bios and profiles of Fortune 500 leaders, you often see a video? Today, we're going to be taking a look at what they're doing differently and how you can grow your own personal influence by doing the same, with an award-winning anchor, who turned a paralyzing fear of public speaking into a multi-decade career in bro…

1
What is People-Centric Digital Marketing and Why Does it Matter? | With Neal Schaffer 26:15

2y ago26:15

26:15

Is people-centric digital marketing just a buzzword or can it actually play a key measurable part in your marketing activities? That’s what we're going to be covering today with a man who is a University Instructor at Rutgers Business School and UCLA Extension, the author of The Age of Influence, the definitive guide redefining influencer marketing…

1
How to Combine Multiple Ad Platforms to Amplify Your Success | With Jessie Healy 24:31

2y ago24:31

24:31

How many ad channels should you focus on, and is it possible to combine the focus of multiple channels to deliver a result that's greater than the sum of its parts? That's what we're going to be covering today with a lady who is on a mission to help ecommerce businesses thrive and scale by getting them the return on ad spend they deserve. She is th…

1
How Do You Apply Conversion Rate Optimization to the Entire Marketing Function? | With Talia Wolf 25:08

2y ago25:08

25:08

How do you treat CRO, i.e. Conversion Rate Optimization? Is it something done by a small team to your calls-to-actions? Or is it truly ingrained into all of your marketing activities? My guest today certainly believes it should be the latter. She’s been invited to keynote on hundreds of stages including Google, MozCon and SearchLove. She’s also hel…

1
How to Optimize Your Enterprise CRM to Drive Digital Success | With Joseph Kahn 22:13

2y ago22:13

22:13

How effective is your enterprise CRM at silently and effectively pulling the levers behind your essential digital activities? Today we’re going to be focusing on how to optimise your enterprise CRM to drive digital success - with a two-time Microsoft Pinnacle award-winning leader, who speaks about connecting all that matters to your constituents, f…

1
How to Establish User Intent Using Data | With Edward Ford 26:02

2y ago26:02

26:02

You're probably hearing a lot more about user intent nowadays, but how do you establish user intent? And is it possible to establish user intent using data? That's what we're discussing today with a man who's been with his current company from its startup days. He's previously worked at a growth marketing agency, Advance B2B, and is currently Head …

1
How to Select an Enterprise Marketing Channel | With Oren Greenberg 21:03

2y ago21:03

21:03

How do you go about deciding which marketing channel you should focus on, what metrics to use and how to track return on investment? And can everything be tied back to your ROI? That’s what we’re going to cover today, with a man who’s a Fractional CMO, a contributor to Forbes and the Founder of Kurve - a marketing consultancy that specializes in sc…

1
How to Build a Content Strategy for Complex Buying Journeys | With Megan Zink 24:05

2y ago24:05

24:05

Does your content marketing strategy revolve around ‘write and hope’ rather than designing premeditated pieces of content for a specific audience at each stage of the buyer journey? If so, today's episode could be just what you’re looking for - featuring a lady who believes that if you're not educating or inspiring, then you're doing it wrong. She’…

1
SEO for Enterprise SaaS Businesses | With Dr De Vera 16:54

2y ago16:54

16:54

What are the most effective SEO strategies for an enterprise SaaS business? That's what we're covering today with a man who is the star of his very own SEO video show on YouTube. He's the former SEO Manager at SAP and Workday, and the current Head of Growth at Twingate. A warm welcome to the Strategic Marketing Show: Dre de Vera. Topics discussed o…

1
What Works for Facebook Advertising Now? | With Gavin Bell 23:02

2y ago23:02

23:02

Facebook advertising has changed significantly over the past few years, so it’s essential to be on top of what works well now, versus what used to work. That’s what we’re discussing on episode 1 of the Strategic Marketing Show. Our guest today is a man whose agency is a preferred Facebook Marketing Partner, managing over 5 million pounds in client …

1
How to Use a Data-Driven Content Strategy to Drive Customers via Organic Search | With Kevin Gibbons 29:18

2y ago29:18

29:18

How can you be more laser-targeted in attracting the right audience from organic search? That’s what we’re going to be covering today with a man who founded his first digital marketing agency back in 2006. He’s the Founder & CEO at specialist eCommerce SEO agency Re:signal - a warm welcome to the Strategic Marketing Show - Kevin Gibbons. [You can f…

1
Why Authenticity Delivers Real Marketing Results | With Teresa Heath-Wareing 23:56

2y ago23:56

23:56

Are you continually publishing bland corporate content with no distinct personality? Do you somehow feel that if you share values or spirit in your content then you might be turning your target audience off? Not so according to our guest today - an international best-selling author, award-winning speaker and TEDx speaker. She’s recognized alongside…

1
Where Do LinkedIn Ads Fit Into Your Marketing Mix? | With AJ Wilcox 21:53

2y ago21:53

21:53

Is your brand currently using LinkedIn Ads? Maybe you’re considering LinkedIn Ads but you haven’t quite hit the ‘publish’ button yet. Today we’re discussing why you should be using LinkedIn Ads and where LinkedIn Ads should fit into your overall marketing mix - with a man who’d managed over $150 million dollars of ad spend on the platform. He’s hos…

1
Shifting Expectations in the Paid Traffic Space | With Ashley Monk 18:00

2y ago18:00

18:00

The paid traffic landscape is constantly changing - are you keeping up with what works best? Today we’re going to be discussing how the paid traffic landscape is shifting, how your paid traffic expectations should be shifting, and how you should be tracking your paid traffic success in 2022 and beyond. Joining us to discuss this is a lady who helps…

1
Introducing the Strategic Marketing Show 1:47

2y ago1:47

1:47

The Strategic Marketing Show delivers strategic insights from today’s enterprise marketing thought leaders and is brought to you by Insights for Professionals – providing access to the latest industry insights from trusted brands, all in a customized, tailored experience. Find out more at InsightsForProfessionals.com.…

1
The one about the cancer diagnosis... 4:36

2+ y ago4:36

4:36

So, last Friday I received a diagnosis I wasn't really expecting, and it's a stark reminder that life is always waiting in the wings to pull the rug out from under you. I had a bloody marvellous season 2 planned for you, but for now, it will have to wait. Thank you, thank you, thank you to everyone who made season 1 such a pleasure. I have enjoyed …

1
#11 Become a Top 1% Communicator In Your Industry with Brenden Kumarasamy 55:14

2+ y ago55:14

55:14

Brenden is the founder of MasterTalk, he coaches ambitious executives & entrepreneurs to become top 1% communicators in their industry. He also has a popular YouTube channel called MasterTalk, with the goal of providing free access to communication tools for everyone in the world. In this episode Brenden shares his approach to improved communicatio…

1
#10 The Power of Animation for B2B Marketing With Christine Mackay of Salamandra.uk 1:01:12

2+ y ago1:01:12

1:01:12

Christine MacKay founded salamandra.uk in 2014, a multi-award-winning animation studio that specialises in animation for business (B2B) and visual problem-solving. In 2021, she released her bestselling book, Destination Animation - How Smart Marketeers Convey Complex Messages memorably, which tells the story of animation as a medium for B2B marketi…

1
#9 Unleashing Your Confidence For Lionesses In Business With Lisa Fox 1:21:29

2+ y ago1:21:29

1:21:29

We all have a lioness inside; the part of us that takes leaps forward, steadily pursuing what's most important and striking with impact and decisiveness. But sometimes we are our own worst enemies, standing in our way and letting limiting beliefs hold us back. Well, Lisa Fox is here to tell you that it's as simple as CONFIDENCE + FAITH = SUCCESS. L…

1
#8 Strategy & Tactics? What's The Difference? And Is One More Important?! 12:38

2+ y ago12:38

12:38

Aww yeah, we have made it to week 7 of the pod and this week is a short & sweet simplifier as we explore the difference between strategy & tactics, and we ask the question - is one actually more important than the other?! If you're enjoying the pod, don't forget to check us out on Instagram @TheBetterWayPod and please do tell a friend! Music on the…

1
#7 Mastering The Inner Game To WinBigger In Business With Shane Cradock 1:18:14

2+ y ago1:18:14

1:18:14

Today on the pod I am speaking to none other than Shane Cradock. Shane is the secret weapon behind many of the most successful and influential leaders in Irish business. How is he different? Because a while back Shane recognised that your methods for achieving success mean absolutely nothing if you don't have a method for managing your Inner World.…

1
#6 Becoming A Recognized Authority In Your Field With Alastair McDermott 1:02:40

2+ y ago1:02:40

1:02:40

Niching Down - have you ever really considered specialising in one field? Maybe it strikes fear into your heart at the prospect of missing out on opportunities. Well, this conversation may just change your tune... Alastair McDermott is The Recognized Authority and during this interview, he shines a light on what you may be missing out on by remaini…

1
#5 7 Tips For Planning Your Marketing Budget 22:44

2+ y ago22:44

22:44

Welcome back to week 5 of the pod, and we are getting super practical with 7 actionable, clarifying tips to help you navigate your marketing budget. If you're enjoying the pod, don't forget to check us out on Instagram @TheBetterWayPod and please do tell a friend! Music on the pod from Red2D2 Recorded at Studio 92, The Mill Enterprise Hub, Drogheda…

1
#4 Branding, Web Design, Freelancing OH MY! Simplifying Creative Commerce with Leah Morgan Creative 1:13:21

2+ y ago1:13:21

1:13:21

BFF Masterclass - Click here and use TAMARA10 at the checkout for 10% off! I'm gonna say it...Leah is a BOSS! She was so generous with her time, thoughts and guidance and she knows how to take an often murky, confusing world of web design and simplify it for her clients. Coming to you live from Malta, Leah specialises in Premium WordPress Web desig…

1
#3 Should You Use Fiverr For Your Business? Here's 6 Tips To Make It Work For You 23:59

2+ y ago23:59

23:59

Welcome back to week 3 of the pod. This week we are demystifying the online Wild West that is Fiverr. What is it all about? What are the pro's, and what are the potential cons? Stay tuned as I will give you 6 tips for success to help you enjoy more seamless interactions on this fast-paced online platform. If you're enjoying the pod, don't forget to…

1
#2 Running A Successful Online Business With Larry Doyle (Hint - Authenticity Is Not Just A Buzzword!) 1:03:31

2+ y ago1:03:31

1:03:31

Get clicking on Larry's links for more info: The Affiliate Programme The Gen Pop podcast Instagram @Larry_Doyle_Coaching Larry's website This week I am thrilled to be chatting with none other than Online Health and Fitness Coach, Larry Doyle. Larry has been coaching for 18 years across online and in-person personal training in a career accumulating…

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