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The Strategic Marketing Show delivers strategic insights from today’s enterprise marketing thought leaders and is brought to you by Insights for Professionals – providing access to the latest industry insights from trusted brands, all in a customized, tailored experience. Find out more at InsightsForProfessionals.com.
Welcome to The Strategic Marketing Podcast by Strivers Edge!
Hi, I'm Tamara and I am on a mission to demystify and simplify your marketing and communication planning so you can be more impactful, efficient and enjoy better freedom in work and life. I promise to bring you actionable, jargon-free tips and tricks so you can continually grow your business in the areas that matter most. I want you to stop burning calories trying to execute a marketing plan, so I will show you how it can be done easily, efficiently and maybe even be an enjoyable process alo ...
You truly need to implement the Strategic Marketing Program today because there's enough business in your market right now for you to double or triple your revenue in the next year alone. The customers are just sitting out there right now waiting for you to claim what is rightfully yours. The reason you're not closing those sales right now is because all of your marketing and advertising is lame and ineffective and I'm going to prove it to you. Hi, my name is Shea Ellison, and I am the Presi ...
The first podcast to fly with the US Navy Blue Angels, Webby-nominated, honored by Adweek. You've never heard a marketing podcast like this before. On Lead Balloon, professional communicators share tales of the do-or-die situations that defined public relations and marketing careers--what went wrong, how unexpected obstacles were overcome, and what was learned in the process. With immersive storytelling and a wry sense of humor, host Dusty Weis revisits epic PR disasters, intense communicati ...
Mark Riffey's Strategic Small Business Marketing and Operations Talk Radio is a weekly 30 minute talk show where the small business owner can call in and ask for help with marketing and operations problems.
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The Strategic Marketing Show
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How to Get Started With LinkedIn Ads | With Anthony Blatner
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Are you still holding off from giving LinkedIn Ads a go? If so, hopefully, today's conversation will help you get started, with a man who's worked with over 350 companies and managed over $100 million in LinkedIn Ads. He's the Managing Director at Speedwork, a B2B marketing agency focusing on LinkedIn. A warm welcome to the Strategic Marketing Show…
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The Strategic Marketing Show
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How Does UX Fit into an Enterprise Marketing Strategy | With Luke Hay
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Where exactly does UX fit into your marketing strategy? In fact, is UX even an ongoing part of your marketing conversation? And if not, should it be? That's what we're going to be covering today with a UX consultant with nearly 20 years of industry experience across UX and analytics. He's the author of O'Reilly published Researching UX: Analytics, …
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The Strategic Marketing Show
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How Do Traditional Events Fit into a Marketing Strategy? | With Kathryn Frankson
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Do traditional events still have a part to play in a modern enterprise marketing strategy? And if so, how can you actually integrate them successfully? That's what we're going to be discussing today with a lady who focuses on the product, experience, content and community of putting together the most successful business event possible. She's the fo…
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The Strategic Marketing Show
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Why Modern Performance Marketers Need to Think Beyond Clicks | With Sam Mallikarjunan
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What are many modern performance marketers missing out on? That's what we're going to be discussing today with a man who's taught advanced digital marketing, SaaS economics, and innovation management at the Harvard Division of Continuing Education. He's the former Chief Revenue Officer at Flock, the former Head of Growth at HubSpot Labs, and the cu…
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The Strategic Marketing Show
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How to Become a Go-to Brand | With Barnaby Wynter
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What are the key differences between a brand that's easily forgotten, and a go-to brand? That's what we're going to be discussing today with a brand creation expert, who is also an author, professional speaker, mentor, NED, and marketing practitioner who spent 10 years developing his proprietary Brand Bucket program. A warm welcome to the Strategic…
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Lead Balloon - Public Relations, Marketing and Strategic Communications Stories
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38. The Bud Light CoRntroversy, Revisited: Miller Lite Strikes Back
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Now with 50% new footage! During Super Bowl LIII in 2019, Bud Light launched a new advertising strategy that was... unconventional, even for them. Instead of frogs or "wazzap" guys or silly superstitions, this campaign focused on attacking Bud Light's rivals for using corn syrup to brew their beers. Stranger still, outside observers noted that the …
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The Strategic Marketing Show
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How to Build a Better Product By Better Understanding Customers | With Bear Liu
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How much work are you doing to truly understand who your customers are before you build your product and before you produce your content? And how does understanding who your customers actually impact the quality of your product, and ultimately increase the success of your marketing activities? That’s what we're going to be covering today with a man…
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Lead Balloon - Public Relations, Marketing and Strategic Communications Stories
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BONUS: Celebrating 20 Years Behind a Mic With Dusty's First Audio Boss, Scott Thompson
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It's been a busy year here at Podcamp Media. So busy, in fact, that we almost forgot to recognize a pretty significant milestone in Dusty's career. 20 years ago, Dusty got his first job behind a microphone. He was 17-years-old, working an after school gig at his local radio station in Monroe, Wisconsin, when he was afforded the opportunity to voice…
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The Strategic Marketing Show
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Why Leaders Use the Power of Video to Grow their Personal Influence | With Kerry Barrett
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Why is it that, when you look at bios and profiles of Fortune 500 leaders, you often see a video? Today, we're going to be taking a look at what they're doing differently and how you can grow your own personal influence by doing the same, with an award-winning anchor, who turned a paralyzing fear of public speaking into a multi-decade career in bro…
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The Strategic Marketing Show
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What is People-Centric Digital Marketing and Why Does it Matter? | With Neal Schaffer
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Is people-centric digital marketing just a buzzword or can it actually play a key measurable part in your marketing activities? That’s what we're going to be covering today with a man who is a University Instructor at Rutgers Business School and UCLA Extension, the author of The Age of Influence, the definitive guide redefining influencer marketing…
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The Strategic Marketing Show
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How to Combine Multiple Ad Platforms to Amplify Your Success | With Jessie Healy
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How many ad channels should you focus on, and is it possible to combine the focus of multiple channels to deliver a result that's greater than the sum of its parts? That's what we're going to be covering today with a lady who is on a mission to help ecommerce businesses thrive and scale by getting them the return on ad spend they deserve. She is th…
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The Strategic Marketing Show
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How Do You Apply Conversion Rate Optimization to the Entire Marketing Function? | With Talia Wolf
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How do you treat CRO, i.e. Conversion Rate Optimization? Is it something done by a small team to your calls-to-actions? Or is it truly ingrained into all of your marketing activities? My guest today certainly believes it should be the latter. She’s been invited to keynote on hundreds of stages including Google, MozCon and SearchLove. She’s also hel…
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The Strategic Marketing Show
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How to Optimize Your Enterprise CRM to Drive Digital Success | With Joseph Kahn
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How effective is your enterprise CRM at silently and effectively pulling the levers behind your essential digital activities? Today we’re going to be focusing on how to optimise your enterprise CRM to drive digital success - with a two-time Microsoft Pinnacle award-winning leader, who speaks about connecting all that matters to your constituents, f…
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How to Establish User Intent Using Data | With Edward Ford
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You're probably hearing a lot more about user intent nowadays, but how do you establish user intent? And is it possible to establish user intent using data? That's what we're discussing today with a man who's been with his current company from its startup days. He's previously worked at a growth marketing agency, Advance B2B, and is currently Head …
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Lead Balloon - Public Relations, Marketing and Strategic Communications Stories
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37. Blue Angels Ride Along: Lead Balloon Becomes the First Podcast to Fly with the US Navy Blue Angels
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For the U.S. Navy Blue Angels flight demonstration squadron, media relations is not a job that just happens on the ground. Each year, dozens of media reps, influencers and VIPs are invited to take a ride in the back seat of one of the squadron's F/A-18 Super Hornet fighter jets. And, in order to help tell the story of the Blue Angels public affairs…
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The Strategic Marketing Show
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How to Select an Enterprise Marketing Channel | With Oren Greenberg
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How do you go about deciding which marketing channel you should focus on, what metrics to use and how to track return on investment? And can everything be tied back to your ROI? That’s what we’re going to cover today, with a man who’s a Fractional CMO, a contributor to Forbes and the Founder of Kurve - a marketing consultancy that specializes in sc…
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How to Build a Content Strategy for Complex Buying Journeys | With Megan Zink
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Does your content marketing strategy revolve around ‘write and hope’ rather than designing premeditated pieces of content for a specific audience at each stage of the buyer journey? If so, today's episode could be just what you’re looking for - featuring a lady who believes that if you're not educating or inspiring, then you're doing it wrong. She’…
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SEO for Enterprise SaaS Businesses | With Dr De Vera
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What are the most effective SEO strategies for an enterprise SaaS business? That's what we're covering today with a man who is the star of his very own SEO video show on YouTube. He's the former SEO Manager at SAP and Workday, and the current Head of Growth at Twingate. A warm welcome to the Strategic Marketing Show: Dre de Vera. Topics discussed o…
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What Works for Facebook Advertising Now? | With Gavin Bell
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Facebook advertising has changed significantly over the past few years, so it’s essential to be on top of what works well now, versus what used to work. That’s what we’re discussing on episode 1 of the Strategic Marketing Show. Our guest today is a man whose agency is a preferred Facebook Marketing Partner, managing over 5 million pounds in client …
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Lead Balloon - Public Relations, Marketing and Strategic Communications Stories
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36. The US Navy Blue Angels: Public Affairs and Marketing at 500 Miles Per Hour
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The U.S. Navy Blue Angels flight demonstration squadron is not only the world’s most well-known group of elite performing aviators. It’s also—and people forget this—a group of elite public affairs and marketing practitioners. From the pilots to the technicians turning wrenches on the planes, every Blue Angels team member is trained to uphold the un…
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The Strategic Marketing Show
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How to Use a Data-Driven Content Strategy to Drive Customers via Organic Search | With Kevin Gibbons
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How can you be more laser-targeted in attracting the right audience from organic search? That’s what we’re going to be covering today with a man who founded his first digital marketing agency back in 2006. He’s the Founder & CEO at specialist eCommerce SEO agency Re:signal - a warm welcome to the Strategic Marketing Show - Kevin Gibbons. [You can f…
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Why Authenticity Delivers Real Marketing Results | With Teresa Heath-Wareing
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Are you continually publishing bland corporate content with no distinct personality? Do you somehow feel that if you share values or spirit in your content then you might be turning your target audience off? Not so according to our guest today - an international best-selling author, award-winning speaker and TEDx speaker. She’s recognized alongside…
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The Strategic Marketing Show
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Where Do LinkedIn Ads Fit Into Your Marketing Mix? | With AJ Wilcox
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Is your brand currently using LinkedIn Ads? Maybe you’re considering LinkedIn Ads but you haven’t quite hit the ‘publish’ button yet. Today we’re discussing why you should be using LinkedIn Ads and where LinkedIn Ads should fit into your overall marketing mix - with a man who’d managed over $150 million dollars of ad spend on the platform. He’s hos…
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The Strategic Marketing Show
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Shifting Expectations in the Paid Traffic Space | With Ashley Monk
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The paid traffic landscape is constantly changing - are you keeping up with what works best? Today we’re going to be discussing how the paid traffic landscape is shifting, how your paid traffic expectations should be shifting, and how you should be tracking your paid traffic success in 2022 and beyond. Joining us to discuss this is a lady who helps…
The Strategic Marketing Show delivers strategic insights from today’s enterprise marketing thought leaders and is brought to you by Insights for Professionals – providing access to the latest industry insights from trusted brands, all in a customized, tailored experience. Find out more at InsightsForProfessionals.com.…
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Lead Balloon - Public Relations, Marketing and Strategic Communications Stories
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35. Post-Cold War PR Trip to Uzbekistan Boosts Fundraising for United Jewish Appeal's Operation Exodus, with Dick Grove
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In 1993, the world watched as two bitter rivals shook hands on the South Lawn of the White House, presenting the best hope for peace in the Middle East seen in centuries of bloodshed. Israeli Prime Minister Yitzhak Rabin and Palestine Liberation Organization Chair Yasser Arafat’s signing of the Oslo Accords—and the handshake that followed, cajoled …
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Lead Balloon - Public Relations, Marketing and Strategic Communications Stories
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Trailer—The Lead Balloon Podcast—PR, Marketing and Strategic Communications Stories
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Adweek's 2020 "Marketing Podcast of the Year." Webby Award-nominated. Profiled on Forbes.com. On Lead Balloon, professional communicators share tales of the do-or-die situations that defined public relations and marketing careers--what went wrong, how unexpected obstacles were overcome, and what was learned in the process. With immersive storytelli…
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34. Murder in Boston Blamed on Sega's Virtua Cop Video Game, with Lee Caraher
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On a busy evening in Boston's financial district in 1995, gunshots ring out. When the smoke clears, a prominent divorce attorney is dead and a police officer is wounded. And Lee Caraher, then the Vice President of Corporate and Consumer Communications for the Sega Corporation, doesn't know it yet... ...but she's about to have a public relations cri…
So, last Friday I received a diagnosis I wasn't really expecting, and it's a stark reminder that life is always waiting in the wings to pull the rug out from under you. I had a bloody marvellous season 2 planned for you, but for now, it will have to wait. Thank you, thank you, thank you to everyone who made season 1 such a pleasure. I have enjoyed …
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33. National Airlines' Saucy "Fly Me" Ad Campaign, and the Great Stewardess Rebellion of the 1970s
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Sexist advertising that objectifies women reached its heyday in the late 1960s and early 1970s. But, in that era, it was very seldom that any company actually faced backlash or consequences for its ad practices. That began to change, however, when National Airlines deployed a racy new ad campaign in which alluring young stewardesses invited travele…
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The Better Way to Strategic Marketing
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#11 Become a Top 1% Communicator In Your Industry with Brenden Kumarasamy
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Brenden is the founder of MasterTalk, he coaches ambitious executives & entrepreneurs to become top 1% communicators in their industry. He also has a popular YouTube channel called MasterTalk, with the goal of providing free access to communication tools for everyone in the world. In this episode Brenden shares his approach to improved communicatio…
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The Better Way to Strategic Marketing
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#10 The Power of Animation for B2B Marketing With Christine Mackay of Salamandra.uk
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Christine MacKay founded salamandra.uk in 2014, a multi-award-winning animation studio that specialises in animation for business (B2B) and visual problem-solving. In 2021, she released her bestselling book, Destination Animation - How Smart Marketeers Convey Complex Messages memorably, which tells the story of animation as a medium for B2B marketi…
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The Better Way to Strategic Marketing
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#9 Unleashing Your Confidence For Lionesses In Business With Lisa Fox
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We all have a lioness inside; the part of us that takes leaps forward, steadily pursuing what's most important and striking with impact and decisiveness. But sometimes we are our own worst enemies, standing in our way and letting limiting beliefs hold us back. Well, Lisa Fox is here to tell you that it's as simple as CONFIDENCE + FAITH = SUCCESS. L…
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32. Tesla’s Elon Musk Fires the Entire Public Relations Team—What Could Go Wrong?
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As the world’s most valuable automotive manufacturer, electric car giant Tesla is the largest company in the world that operates without any kind of public relations personnel. That means no media relations arm. No crisis comms plan. No PIO. In fact, the entire PR team was purged just a couple years ago in 2020, and CEO Elon Musk has defended the m…
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The Better Way to Strategic Marketing
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#8 Strategy & Tactics? What's The Difference? And Is One More Important?!
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Aww yeah, we have made it to week 7 of the pod and this week is a short & sweet simplifier as we explore the difference between strategy & tactics, and we ask the question - is one actually more important than the other?! If you're enjoying the pod, don't forget to check us out on Instagram @TheBetterWayPod and please do tell a friend! Music on the…
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#7 Mastering The Inner Game To WinBigger In Business With Shane Cradock
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Today on the pod I am speaking to none other than Shane Cradock. Shane is the secret weapon behind many of the most successful and influential leaders in Irish business. How is he different? Because a while back Shane recognised that your methods for achieving success mean absolutely nothing if you don't have a method for managing your Inner World.…
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#6 Becoming A Recognized Authority In Your Field With Alastair McDermott
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Niching Down - have you ever really considered specialising in one field? Maybe it strikes fear into your heart at the prospect of missing out on opportunities. Well, this conversation may just change your tune... Alastair McDermott is The Recognized Authority and during this interview, he shines a light on what you may be missing out on by remaini…
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The Strategic Marketing System Summary & Next Steps
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Well, I hope you enjoyed what you’ve heard in this program. I know we covered a lot with you. We talked about the two most common market mistakes that businesses are making. We talked about eliminating platitudes and implementing a complete marketing system. We talked about the importance of business innovation and we talked in relative detail abou…
Welcome back to week 5 of the pod, and we are getting super practical with 7 actionable, clarifying tips to help you navigate your marketing budget. If you're enjoying the pod, don't forget to check us out on Instagram @TheBetterWayPod and please do tell a friend! Music on the pod from Red2D2 Recorded at Studio 92, The Mill Enterprise Hub, Drogheda…
So, finally, let me give you a tool you can use to create your own business innovations. We actually have 12 innovation formulas that we use that allow us to easily and scientifically find needs and desires in any industry or marketplace and then create unique innovations to fill those needs and desires that can easily be implemented by our clients…
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The Better Way to Strategic Marketing
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#4 Branding, Web Design, Freelancing OH MY! Simplifying Creative Commerce with Leah Morgan Creative
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BFF Masterclass - Click here and use TAMARA10 at the checkout for 10% off! I'm gonna say it...Leah is a BOSS! She was so generous with her time, thoughts and guidance and she knows how to take an often murky, confusing world of web design and simplify it for her clients. Coming to you live from Malta, Leah specialises in Premium WordPress Web desig…
Component #6 is Business Innovation. Most companies we work with already have an innovative inside reality. Their primary challenge is in effectively communicating it to the outside world. However, perhaps one or two percent need our help to innovate their products or services so that they can market their unique identity in their target market. We…
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31. Snapple: Pitching the Best Catchphrase On Earth, with Jane Cavalier and Richard Kirshenbaum
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The strategy at the heart of the Snapple brand's precipitous rise... and its cataclysmic fall... is simple: Embrace your roots. Celebrate authenticity. It's a lesson that's been served up again and again in the brands and marketing ecosystem. But it never seems to sink in. So in this episode, we'll pop the top on a Snapple double feature. First, Ja…
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The Better Way to Strategic Marketing
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#3 Should You Use Fiverr For Your Business? Here's 6 Tips To Make It Work For You
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Welcome back to week 3 of the pod. This week we are demystifying the online Wild West that is Fiverr. What is it all about? What are the pro's, and what are the potential cons? Stay tuned as I will give you 6 tips for success to help you enjoy more seamless interactions on this fast-paced online platform. If you're enjoying the pod, don't forget to…
The fifth step in the Strategic Marketing Program is having a professionalized image. Now for the sake of time I am not going to review this step in detail. The point here is simple and obvious. If you want to dominate you must always act and look like the consummate professional. Professionalized image directly impacts the amount of confidence you…
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The Better Way to Strategic Marketing
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#2 Running A Successful Online Business With Larry Doyle (Hint - Authenticity Is Not Just A Buzzword!)
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Get clicking on Larry's links for more info: The Affiliate Programme The Gen Pop podcast Instagram @Larry_Doyle_Coaching Larry's website This week I am thrilled to be chatting with none other than Online Health and Fitness Coach, Larry Doyle. Larry has been coaching for 18 years across online and in-person personal training in a career accumulating…
Step 4 in the Strategic Marketing Program is to create and implement a systematized sales process. This is one of the most overlooked aspects of a complete marketing system. Those who utilize it will increase sales and maximize efficiencies while simultaneously driving revenue and lowering cost. Sounds good right? It almost sounds too good to be tr…
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The Better Way to Strategic Marketing
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#1 What Is Are The Elements Of A Great Marketing Strategy?
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In this first episode, we kick things off with a doozy of a question - what is a marketing strategy anyway? Feels like it should be intuitive, but are you sure you have considered all the areas of strategic planning, or are you getting caught in one of the pitfalls that Tamara mentions? Don't forget to follow us over on Instagram https://www.instag…
The next step, step 3 is to implement a comprehensive internet marketing suite. Now I am not going to spend much time on this because the content here is quite voluminous and it doesn’t make for good audio training content because it’s based on techniques and strategies and it involves internet technology, software, special tips, and all sorts of o…
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Lead Balloon - Public Relations, Marketing and Strategic Communications Stories
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BONUS: We're a Nominee! Help Us Win At The Webby Awards
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Well folks, Lead Balloon has been nominated for The Webby Awards, "the Internet's highest honor." And we need your help to bring home the hardware. Click here to Vote for Lead Balloon as Best Creativity and Marketing Podcast. And if you want to learn more or tell your friends about the show, Check Out This News Release. As always, thanks for listen…
