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How Does UX Fit into an Enterprise Marketing Strategy | With Luke Hay
Manage episode 352732560 series 3399757
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Where exactly does UX fit into your marketing strategy? In fact, is UX even an ongoing part of your marketing conversation? And if not, should it be?
That's what we're going to be covering today with a UX consultant with nearly 20 years of industry experience across UX and analytics. He's the author of O'Reilly published Researching UX: Analytics, and Senior UX Researcher at the design transformation agency Clearleft.
A warm welcome to The Strategic Marketing Show - Luke Hay.
[You can find Luke over at lukehay.co.uk.]
Topics discussed on this episode include:
- What does UX mean now and why does it matter?
- Why does it matter specifically to marketers?
- How does a marketing strategy incorporate UX?
- You say that marketing can learn a lot from user research in terms of what users actually need from a brand - what do you mean by that?
- You talk about understanding the mental model of your users - what do you mean by that?
- How do you measure the impact of UX?
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