))
What is People-Centric Digital Marketing and Why Does it Matter? | With Neal Schaffer
Manage episode 349117202 series 3399757
コンテンツは Insights For Professionals によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Insights For Professionals またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal。
Is people-centric digital marketing just a buzzword or can it actually play a key measurable part in your marketing activities?
That’s what we're going to be covering today with a man who is a University Instructor at Rutgers Business School and UCLA Extension, the author of The Age of Influence, the definitive guide redefining influencer marketing. And, if that's not enough, he's also a Fractional CMO.
A warm welcome to the Strategic Marketing Show, Neal Schaffer.
You can find Neal over at nealschaffer.com.
Topics discussed on this episode include:
- You say that people-centric digital marketing requires a combination of employer branding, employee advocacy, brand advocacy, and influencer marketing. Let’s pick that apart a bit.
- What do you mean by employer branding being part of a people-centric digital marketing approach?
- How does employee advocacy fit in?
- What about brand advocacy?
- Influencer marketing?
39 つのエピソード
シェア
