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How to Establish User Intent Using Data | With Edward Ford
Manage episode 346441819 series 3399757
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You're probably hearing a lot more about user intent nowadays, but how do you establish user intent? And is it possible to establish user intent using data? That's what we're discussing today with a man who's been with his current company from its startup days. He's previously worked at a growth marketing agency, Advance B2B, and is currently Head of Demand Gen at Supermetrics. A warm welcome to the Strategic Marketing Show: Edward Ford.
Topics discussed on this episode include:
- How do you establish user intent using data?
- How do you track user intent?
- What metrics do we need to keep an eye on to track user intent?
- How do we improve user intent targeting using data?
- How to use data to inform creative strategy at Supermetrics?
- How should data professionals and creative professionals work more effectively together?
- How should data inform an overarching marketing strategy?
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