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#10 The Power of Animation for B2B Marketing With Christine Mackay of Salamandra.uk
Manage episode 332375565 series 3327457
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Christine MacKay founded salamandra.uk in 2014, a multi-award-winning animation studio that specialises in animation for business (B2B) and visual problem-solving.
In 2021, she released her bestselling book, Destination Animation - How Smart Marketeers Convey Complex Messages memorably, which tells the story of animation as a medium for B2B marketing as opposed to entertainment alone, while exploring why animation makes for a compelling and versatile business tool, and how it conveys complex messages more memorably than text alone.
If you are on the fence about whether you need to consider some animation in your mix, then you've come to the right place. The options really are only as limited as your curiosity, and Christine breaks them all down in great detail for us today.
Here are the links discussed on the pod:
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Music on the pod from Red2D2
Recorded at Studio 92, The Mill Enterprise Hub, Drogheda
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