最高の Dave Gerhardt ポッドキャスト (2024)

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#134: Community | How This B2B Brand is Building Community with (Daniel Cmejla) 1:03:16

2d ago1:03:16

1:03:16

Dave is joined by Daniel Cmejla, VP of Community at Apollo.io. Before Apollo, Daniel was the VP of Brand and Community at Chili Piper. In this episode, they discuss How to use LinkedIn to build community The difference between building community vs. building ‘a’ community Using internal team members LinkedIn profiles to lift the companies brand Com…

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#133: Inside Exit Five | How Edgy Can B2B Social Content Be? Advice For First-Time Marketing Leaders and Product Launches 30:41

6d ago30:41

30:41

Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They cover How 'edgy' B2B brands can get with their social media pages (and if they should) Advice for first-time marketing leaders Dave's advice for product launches Why marketing fundamentals are key to your marketing…

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#132: Growth | B2B Website Conversion Tactics with Talia Wolf 51:43

9d ago51:43

51:43

Dave is joined by Talia Wolf, CEO and Founder of Getuplift. Talia was recently listed as one of the most influential experts in conversion optimization. She’s trained companies all over the world and has taught on stages such as Google, MozCon, CTAconf, Search Love, and many more. They discuss things like Selling with emotional benefits over featur…

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#131: Inside Exit Five | LinkedIn Personal Page vs. Company Page, Marketing Generalist vs. Specialist 37:56

13d ago37:56

37:56

In this new regular segment of the podcast, Dave and Matt (Marketing Manager at Exit Five) share this week's most popular topics, lessons, and learnings across the community. They cover Whether you should focus on the company or personal LinkedIn pages What the CEO can do to grow their LinkedIn profile When it's acceptable to be a marketing general…

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#130: Strategy | How to Measure Your B2B Marketing Efforts (With Pranav Piyush, CEO and Co-Founder of Paramark) 55:16

16d ago55:16

55:16

Dave is joined by Pranav Piyush, CEO and Co-Founder of Paramark. With 15 years of growth and marketing experience at companies like PayPal, Dropbox, Adobe, and BILL, Pranav is convinced that CMOs deserve better measurement solutions. That’s why he started Paramark, a tool to help Marketing leaders become more confident about how to invest their bud…

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#129: Inside Exit Five | Do Nurture Sequences Work? How to Become a Better Copywriter and Why Brand Matters in B2B 29:35

20d ago29:35

29:35

We are debuting a new regular segment of the podcast called “Inside Exit Five.” We will dive into some of the popular topics and share lessons and learnings from inside the Exit Five community. Dave is joined by Matt Carnevale (Marketing Manager at Exit Five), and they cover Do nurture sequences still work in B2B? Best books, resources, and strateg…

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#128: Marketing Leadership | The Role of CMO, Taking a New Job, Making Changes in the Marketing Org (with Peter Mahoney, CMO, GoTo) 52:31

23d ago52:31

52:31

Dave is joined by Peter Mahoney, CMO of GoTo. Prior to that, he was the CMO at Nuance Communications and later founded Plannuh, which was acquired by Planful. Peter is the author of The Next CMO: A Guide to Operational Marketing Excellence, a book that teaches you how to form marketing goals, create a strategy, build a plan, craft impactful campaig…

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#127: LinkedIn | Video, Ads, and Slicing Fruit (with Tim Davidson) 46:41

1M ago46:41

46:41

Dave is joined by Tim Davidson, Founder of B2B Rizz. Tim has 10+ years of digital marketing experience in SaaS organizations, driving pipeline and revenue through ABM and LinkedIn ads, which he now does for others with his own company. They talk all things LinkedIn like Why getting started is better than perfect What's working on LinkedIn today Why…

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#126: Career | How to Navigate Early-Stage Marketing and Your Compensation Package (with Emily Kramer and Kathleen Estreich from MKT1) 53:34

1M ago53:34

53:34

Kathleen Estreich and Emily Kramer are the co-founders of MKT1. They advise founders, recruit and advise marketers, and invest in SaaS startups, and join Dave on this episode of the Exit Five podcast to talk about early-stage marketing strategy and hiring (Kathleen and Emily have held roles at Facebook, Box, Intercom, Scalr, Asana, Carta). They als…

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#125: Career | How Chili Piper's New VP of Marketing Landed His Job (with Brandon Redlinger) 43:05

1M ago43:05

43:05

Dave is joined by Brandon Redlinger, VP of Marketing at Chili Piper. Brandon takes us through how he landed his new role at Chili Piper against hundreds of applicants and How to think through and negotiate compensation When to leave your job and how to break up with your employer Tips for nailing interviews for competitive positions Determining com…

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#124: Events | How to Create Memorable Events that Drive Pipeline (with Kera Wright, Founder of Planner Pal) 48:35

1M ago48:35

48:35

Dave is joined by Kera Wright, Founder of Planner Pal. Kera ran Event Marketing at companies like Microdesk and Aircall, where she managed planning and execution at high-profile trade shows like Dreamforce and INBOUND. She has now founded her own company to help marketing teams host better events. Kera shares her approach to organizing events, cove…

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#123: Marketing Leadership | How To Run Marketing, Creating Categories, and the Role of Marketing in Revenue Growth (with Kyle Coleman from Copy.ai) 53:54

1M ago53:54

53:54

Dave is joined by Kyle Coleman, CMO at Copy.ai. Kyle went from Individual Contributor to Senior Director at Looker and Director to CMO at Clari. During his time there, he helped both companies 10x their revenue. In this episode, they chat about The importance of leadership team alignment and why the CRO & CFO should be your best friend How marketin…

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#122: Product Marketing | Improve the B2B Buying Experience with Interactive Product Demos (with Natalie Marcotullio from Navattic) 51:15

2M ago51:15

51:15

This week, we're sharing a recording from an Exit Five Live Session with Natalie Marcotullio, Head of Growth and Operations at Navattic. She has a background in SEO and digital marketing for B2B sales and marketing SaaS. Over the years, her focus has shifted to full-funnel marketing, GTM strategy, and improving the digital buyer experience. In this…

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#121: Content | B2B Content Strategy, Distribution Tactics, and Organic Social (with Ross Simmonds) 56:41

2M ago56:41

56:41

This week, Dave is joined by Ross Simmonds. Ross is the Founder & CEO of Foundation, a content marketing agency that strategizes, distributes, and optimizes content for some of the most successful SaaS companies in the world and works as partners for multiple publicly traded cloud companies that have redefined entire industries. They share lessons …

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#120: Design - How To Drive More Pipeline by Taking Risks with Design and Brand (with Eli Rubel) 44:37

2M ago44:37

44:37

In this episode, Dave is joined by Eli Rubel. Eli is the CEO of Matter Made and NoBoringDesign and a Marketing Advisor for companies like Dropbox and Loom. Eli discusses how companies that take risks with their design and go outside the brand guidelines will stand out in the sea of sameness and drive more pipeline. He also discusses His framework f…

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#119: Strategy | B2B Positioning, Understanding How People Buy and Building Wynter (with Peep Laja) 54:21

2M ago54:21

54:21

In this episode, Dave sits down with Peep Laja. Peep is an entrepreneur; he founded a portfolio of companies, including CXL, Speero, and Wynter. He's the active CEO for Wynter, a B2B target customer insights platform. Peep also hosts the How to Win podcast. Peep takes us through the founding story of Wynter, effective strategies for messaging and i…

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#118: Marketing Leadership | How to align sales and marketing, why messaging matters over everything, and a new way to compensate marketing leaders (with Brian Kotlyar, VP of Marketing and Growth at Hightouch ... 47:14

2M ago47:14

47:14

This week, Dave is joined by Brian Kotlyar. Brian leads Marketing and Growth at Hightouch and previously led teams at Sprinklr, Intercom, and New Relic. He shares his perspective on Aligning revenue teams toward common goals The importance of an effective messaging strategy Prioritizing numerous ideas from CEOs A high-reward compensation approach T…

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#117: Career | When to Make a Move, Negotiating Offers, and Working with Recruiters (with Kelly Gordon and Matthew Kanter from Creative People) 42:44

2M ago42:44

42:44

Kelly Gordon and Matthew Kanter are marketing recruiters at Creative People and join Dave to share some insider strategies to help you land your next marketing job and make your next big career move. Creative People is a recruiting firm specializing in the Series A to Series D world and Matthew and Kelly bring in-depth knowledge of roles in B2B Saa…

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Exit Five Anthem feat. Ding Zheng, Jeff Porter 3:35

3M ago3:35

3:35

Why make an explainer video when you can make a rap anthem? Created and produced by Ding Zheng, featuring Jeff Porter (two Exit Five members). Learn more about Exit Five and join our community of thousands of B2B marketers: https://www.exitfive.com/Exit Five による

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#116: Career | Do you really want to be CMO? Returning from Parental Leave, What's working in B2B marketing today (with Amanda Natividad) 50:27

3M ago50:27

50:27

Amanda Natividad is VP of Marketing at SparkToro. She's also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Dave and Amanda catch up after Amanda's return to work after having her second child, talk about trends they are seeing in B2B marketing today and what Amanda's seen work at SparkToro (including email strate…

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#115: AI | Betting on AI in B2B Marketing (with Paul Roetzer, Founder, Marketing AI Institute) 45:29

3M ago45:29

45:29

Paul Roetzer is a marketing AI expert and educator with 20+ years of experience in the marketing industry. He is the founder and CEO of Marketing AI Institute, a media, event, and online education company that makes AI accessible, approachable, and actionable for marketers and business leaders. He is also the co-author of Marketing Artificial Intel…

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#114: Content | Mastering Short Form Video and Social Media (with Alex Minor) 55:38

3M ago55:38

55:38

Alex Minor is a podcast producer, video marketing strategist, and founder of Eye AM Media. Alex specializes in helping businesses harness the power of video content to reach their dream customers. Alex, originally from a music and audio engineering background, shifted his focus to the realm of video and social media as he started to work with clien…

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#113: ABM | Account-Based Marketing (with Hillary Carpio, Head of ABM at Snowflake) 50:35

3M ago50:35

50:35

Dave is joined by Hillary Carpio, Head of ABM at Snowflake for a deep dive on account-based marketing. Hillary runs a 20 person team focused on ABM at Snowflake today an she's also the author of the book "Busting Silos: How Snowflake Unites Sales & Marketing To Win Its Best Customers." Hillary discusses how Snowflake has built an "account-based org…

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#112: Marketing Leadership | HubSpot CMO Kipp Bodnar on The Path to CMO, Evolving HubSpot's Marketing, and Predictions for 2024 50:32

3M ago50:32

50:32

Kipp Bodnar is Chief Marketing Officer at HubSpot and co-hosts the popular "Marketing Against The Grain" podcast. Kipp joins Dave to talk about his path from managing the HubSpot blog to CMO, what changes from individual contributor to marketing exec, how HubSpot's marketing has evolved over the years, and some predictions for 2024. Send guest pitc…

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#111: Content | Podcasting Strategy for B2B - Do podcasts work? How do you measure ROI? (with Ian Faison, CEO of Caspian Studios) 54:54

4M ago54:54

54:54

Ian Faison is Founder and CEO at Caspian Studios. Caspian Studios manages 60+ podcasts and video series in a variety of industries and Ian hosts Remarkable, Demand Gen Visionaries, Often Imitated, CIO Classified, and Rise of RevOps. He's an Oakland native, former Army Captain, and West Point graduate and Co-founder of Mission.org and co-founder of …

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#110: Community | What Does B2B Community Building Look Like? With Stories from Exit Five, Zapier and Zendesk 57:06

4M ago57:06

57:06

Community is a largely misunderstand tactic in B2B marketing. In this episode, Dave is joined by Carly Moulton (Head of Customer and Community Marketing at Zapier) and Adam O'Donnell (Startup Partnerships at Zendesk) to talk about how each of their businesses is leveraging community for company growth. They discuss: What community looks like at Zap…

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#109: Marketing Leadership | Starting an Agency, Growing Exit Five, and How to Be a Great VP of Marketing in B2B SaaS (with John Short, CEO, Compound Growth) 39:29

4M ago39:29

39:29

Dave is joined by John Short (CEO of Compound Growth) once again, and they discuss: The shift from solopreneurship to building a business Techniques for managing the team effectively and setting up processes vs doing the work yourself What makes a great VP of Marketing in SaaS Working the middle manager position effectively, and all the nuance that…

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#108: Content | The Role of Content Operations, Treating Content Like a Product, and Optimizing for the SERPs (with Janine Anderson, Content Operations Manager at Zapier) 46:17

4M ago46:17

46:17

In this week's episode, Dave talks with Janine Anderson about her Content Operations Manager role Zapier, and the career moves that led her to this point. They cover: How content should meet the intent of the searcher Distribution to get in front of the right people if inbound isn’t an option Re-optimizing content when it falls out of the SERPs How…

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#107: Marketing Leadership | Taking a New VP of Marketing Role, When to Optimize for Learning, and Personal LinkedIn Strategy (with Amrita Mathur, VP Marketing, ClickUp) 43:54

4M ago43:54

43:54

This week, Dave and Amrita Mathur catch up since their last podcast, and since Amrita started her new VP of Marketing job at ClickUp. There are some great nuggets in here for how to start out as a VP of Marketing in a new role. They also cover topics like: Personal LinkedIn strategy How proactivity is one of the keys to being successful Optimizing …

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#106: Why I Hired a COO for Exit Five, Welcome Dan Murphy, Stories from Working Together in B2B Marketing 54:22

5M ago54:22

54:22

In this episode - Dave is joined by Dan Murphy, the newly minted COO of Exit Five. They discuss: Why Dan was excited to join Exit Five Where the business is going in 2024 The story of how Dan and Dave met, and their time together at Drift and Privy Culture of speed, and how "marketable moments" can drive the business The job of VP over IC work Bein…

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#105: Content | 100% Organic Marketing Strategies, How Three Marketers Use Content To Drive Revenue 1:02:16

5M ago1:02:16

1:02:16

In this episode, Dave is joined by Lashay Lewis (Authority Plug), Ben Battaglia (Your Money Line), and Rachel Saltsgaver (Seismic) to talk organic content and using SEO and content marketing to drive a real impact in a B2B SaaS business. They cover: Content marketing as sales enablement Using content to push people through the sales funnel The rela…

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#104: SEO Questions Answered, Blogging, and The Right Way To Use AI For SEO 56:58

5M ago56:58

56:58

Mitch Briggs, SEO Success Manager, and Betsy Koliba, Head of Customer Growth (both at Demandwell) join Dave G to talk about SEO today. They cover: Content strategy holistically - how do blogging and SEO work together with other marketing content? Choosing what topics to pursue Measuring the success of SEO in the B2B SaaS context The right way to us…

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#103: B2B Marketing at Strava with Jonny Ross 45:22

5M ago45:22

45:22

Jonny Ross is Senior Manager, Brand Partner Marketing at Strava. Jonny has been responsible for building out a global B2B marketing function from scratch at a "consumer" company, and we talk about his role and learnings from his career as a B2B marketer. Send guest pitches and ideas to hello@exitfive.com Exit Five on LinkedIn: https://www.linkedin.…

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#102: Partner Marketing at Zapier (with Miranda Babbitt) 55:24

5M ago55:24

55:24

Miranda Babitt is Senior Partner Marketing Specialist at Zapier. Miranda leads partner lifecycle marketing and previously worked in a similar role at Thinkific. Miranda sharees an overview of role of partner marketing in B2B SaaS, hat partner marketing looked like in the past vs. what the role is responsible for today, here partner marketing fits i…

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#101: Creating a Value Prop, Fixing Your Website Messaging, and Positioning Lessons from 100 B2B SaaS Startups (with Anthony Pierri, Fletch PMM) 53:58

6M ago53:58

53:58

Anthony Pierri is co-founder of Fletch PMM and helps startup founders with positioning, messaging, and website design. Send guest pitches and ideas to hello@exitfive.com Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/ Exit Five on Twitter: https://twitter.com/exit5marketing *** This episode is brought to you by Demandwell. This ep…

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#100: Dave and Friends (feat. Kaylee Edmondson, Lashay Lewis, Tas Bober, Tim Davidson) 55:41

6M ago55:41

55:41

Thanks for listening to 99 episodes of the Exit Five podcast; here's episode 100. Dave is joined by a crew of B2B marketers: Kaylee Edmondson, Lashay Lewis, Tas Bober, and Tim Davidson. Send guest pitches and ideas to hello@exitfive.com Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/ Exit Five on Twitter: https://twitter.com/exit5…

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#99: Why Partner Marketing Is So Hot Right Now, ABM Tactics, and $100k+ Salaries (with John Short, Founder & CEO Compound Growth Marketing) 46:40

6M ago46:40

46:40

Dave is joined by John Short (Founder & CEO of Compound Growth Marketing) to talk about why partner marketing is underrated, ABM tactics, marketing salaries, and more. Send guest pitches and ideas to hello@exitfive.com Exit Five on LinkedIn: https://www.linkedin.com/company/exitfive/ Exit Five on Twitter: https://twitter.com/exit5marketing *** This…

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#10: How I'm Building My One-Person Business (Answering 14 Questions from October 2023) 19:13

6M ago19:13

19:13

I got 14 questions about building my "one-person business" on LinkedIn and thought I'd turn them into a short podcast episode here for all of you creators, entrepreneurs, or just curious followers. 1. What's the breakdown of revenue per SKU (community membership, recruiting, ads/sponsors, etc)? 2. If you were starting from scratch today, what SKU w…

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#98: The Role of Digital Marketing, B2B Website Mistakes, and How to Grow Your Salary as an Employee (with Tas Bober) 58:06

6M ago58:06

58:06

Tas Bober is a B2B digital marketing strategist and previously Director of Digital & Website at Tealium. We cover the role of digital marketing today, mistakes with B2B websites, the role a website should play in the buying process, LinkedIn and organic content, starting a career in digital marketing, and more. Send guest pitches and ideas to hello…

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#09: Where To Start - The Path To Solopreneurship 2:51

7M ago2:51

2:51

The Path to Solopreneurship: Where to Start One of the more frequent questions in my inbox is about the path to solopreneurship and creating your own business. Here's how I think about it. *** “How to Make Millions With Your Ideas” is the title of a book published in 1996 by Dan Kennedy. 27 years later the advice is more relevant than ever. If you …

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#97: April Dunford - Positioning, Differentiation, Lessons from 200+ B2B Sales Pitches, and How To Do It Right 54:51

7M ago54:51

54:51

April Dunford is a B2B positioning expert and author of Obviously Awesome and her new book Sales Pitch. Sales Pitch guides you through an eight-step sales pitch structure the helps you stand out and win business. Building on the concepts of the bestselling book, Obviously Awesome, Sales Pitch will give your sales reps a story that makes your produc…

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#08: The Courage to Start Your Own Business 5:46

7M ago5:46

5:46

Follow Dave. X --> @davegerhardt LinkedIn --> davegerhardt It takes courage to build your own business or start your own brand. Whether you decide to start a company, create a podcast, start a YouTube channel, open a small business, or write online, someone somewhere will laugh in some way. - Oh really? She's starting a channel about yoga and mindf…

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#96: How To Build Your Marketing Plan and Get It Approved (with Rowan Tonkin, CMO, Planful) 1:00:07

7M ago1:00:07

1:00:07

Rowan Tonkin is CMO at Planful. Dave and Rowan take you through the essential steps to build your marketing plan, getting it approved, and unlocking the full potential of your marketing efforts. This episode covers: Tips to build a powerful marketing plan that aligns with your business objectives Strategies to gain plan approval from executives and…

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#95: The Role of AI in B2B Sales & Marketing and How To Futureproof Your Job (with Reid Robinson, Lead Product Manager for AI at Zapier) 52:14

7M ago52:14

52:14

Reid Robinson is Lead Product Manager for AI at Zapier. We discuss the implications AI will have on B2B marketing, various use cases in B2B SaaS, and how to future proof yourself as a marketer. If you've been interested in AI and want to understand more about where AI could fit into you role at work and inside of your company, this episode will be …

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#94: Product Marketing and Career Coaching with Yi Lin Pei 53:50

7M ago53:50

53:50

Yi Lin Pei is a 3x product marketing leader and former Director of Product Marketing at Teachable. Now as a career coach she helps high-achieving professionals land and grow in product marketing, marketing, and other no-code tech roles. She's spent time in marketing working with Series A startups to public companies and was named a Top 100 product …

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#93: My Story From Marketing Manager to CMO, Building Exit Five, and Life Beyond Marketing (Interview with Dave and GTMfund's Scott Barker) 52:14

8M ago52:14

52:14

Ok turning the tables on this one - Dave is the guest on this episode and chats with GTMFund's Scott Barker for their GTM podcast. Scott is a Partner and Co-Founder at GTMfund and formerly head of partnerships at Sales Hacker and through their acquisition by Outreach. Dave a Scott talk through: Behind Dave's career story and starting Exit Five Some…

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#92: Content Strategy, B2B SEO in 2023, and Category Creation Content with Mitch Briggs (SEO Success Manager at Demandwell) 49:26

8M ago49:26

49:26

Mitch Briggs is a B2B SEO expert and SEO Success Manager at Demandwell. This episode covers B2B content strategy, where SEO fits in 2023, is SEO dying? what the future of SEO looks like, where TikTok, YouTube, and ChatGPT fit, how to think about SEO if you're creating a category, how to balance volume and intent with keywords, ways to think about k…

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#91: Mental Health, Managing Stress, Work/Life Balance, Productivity Guilt and more with Kara Hardin (CEO of The Practice Lab) 56:59

8M ago56:59

56:59

Kara Hardin is a mental health educator and clinician who works at the intersection of mental health and performance as CEO of The Practice Lab. She specializes in the complicated ways that mental health drives performance and how it shows up at work. She's a former practicing corporate and securities lawyer and holds a Master’s degree in Counselin…

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#90: Career Growth, Riding The Wave at a High-Growth Startup, Marketing Experiments and more with Danny Schreiber (Sr. Biz Ops Manager at Zapier) 54:10

8M ago54:10

54:10

Danny Schreiber is Sr. Manager of Biz Ops at Zapier and has spent close to a decade at the company. In a world where it's easy to jump from company to company, Danny was an early employee at Zapier and has stuck around for an incredible ride. He's had ~5 different roles across the company and sharing his wisdom to help you navigate your career path…

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#89: B2B Content Strategy, Driving Revenue Through Content, Why You Need Better Bottom of The Funnel Content (with Lashay Lewis, Founder, Authority Plug) 50:50

9M ago50:50

50:50

Lashay Lewis is a B2B content marketing expert and founder of Authority Plug. She joins Dave to talk about how to drive more revenue through content and why you need a bottom of the funnel content strategy. We discuss: - How to drive revenue with your content - The problems with top of the funnel content - How to do feature mapping for your product…

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ポッドキャスト Dave Gerhardt

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