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#211: Growth | The Future of GTM and Sustainable Growth with Chris Walker, CEO at Passetto
Manage episode 461385378 series 3290771
In this episode, Dave is joined by Chris Walker, CEO of Passetto, and a prominent voice on LinkedIn, where he has been pushing the boundaries of B2B marketing for years. Chris shares actionable insights and tactics on social media strategy, what has changed in marketing over the last five years, and how to build effective feedback loops and flywheels.
Dave and Chris also cover:
- The future of GTM and the evolving role of the CMO
- Why sustainable growth is the only path forward
- The transformative role AI will play in B2B marketing
Timestamps
- (00:53) - - Intro to Chris Walker
- (04:04) - - Managing different perspectives on social media
- (08:36) - - The ROI of podcasts and social media engagement
- (13:59) - - Why real-time feedback loops are valuable
- (19:34) - - Shifting from "growth at all costs" to sustainable growth
- (25:24) - - Rethinking marketing measurement and ROI
- (33:25) - - Splitting marketing teams: strategy vs. pipeline creation
- (40:30) - - How AI is reshaping B2B marketing teams
- (48:35) - - Chris’s approach to creativity and focus
- (53:20) - - Predictions for the future of B2B marketing
- (54:58) - - Outro
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today's episode brought to you by Navattic.
B2B websites are filled with too much story, too much narrative these days. You visit a website and you have no idea what the product does and how it works.
This is why Navattic has become a popular product for B2B Marketers. They help you build interactive demos so you can give buyers a real look at the product before they ever talk to sales.
And guess what - it works. They found that companies using interactive demos with Navattic have seen up to a 25% lift in website conversion rates and a 10-20% increase in inbound leads.
They just released their 2025 State of the Interactive Product Demo report, and it proves just how much more control B2B buyers want over the buying process. Buyers have more access to information than ever, and companies are finally catching up by making their product front and center.
Their report breaks down the top-performing demos, why ungated demos drive higher engagement and the best use cases and strategies for making them work.
So if you want to learn more about using product demos on your site, go check out Navattic’s State of the Interactive Product Demo report now.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
234 つのエピソード
Manage episode 461385378 series 3290771
In this episode, Dave is joined by Chris Walker, CEO of Passetto, and a prominent voice on LinkedIn, where he has been pushing the boundaries of B2B marketing for years. Chris shares actionable insights and tactics on social media strategy, what has changed in marketing over the last five years, and how to build effective feedback loops and flywheels.
Dave and Chris also cover:
- The future of GTM and the evolving role of the CMO
- Why sustainable growth is the only path forward
- The transformative role AI will play in B2B marketing
Timestamps
- (00:53) - - Intro to Chris Walker
- (04:04) - - Managing different perspectives on social media
- (08:36) - - The ROI of podcasts and social media engagement
- (13:59) - - Why real-time feedback loops are valuable
- (19:34) - - Shifting from "growth at all costs" to sustainable growth
- (25:24) - - Rethinking marketing measurement and ROI
- (33:25) - - Splitting marketing teams: strategy vs. pipeline creation
- (40:30) - - How AI is reshaping B2B marketing teams
- (48:35) - - Chris’s approach to creativity and focus
- (53:20) - - Predictions for the future of B2B marketing
- (54:58) - - Outro
Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today's episode brought to you by Navattic.
B2B websites are filled with too much story, too much narrative these days. You visit a website and you have no idea what the product does and how it works.
This is why Navattic has become a popular product for B2B Marketers. They help you build interactive demos so you can give buyers a real look at the product before they ever talk to sales.
And guess what - it works. They found that companies using interactive demos with Navattic have seen up to a 25% lift in website conversion rates and a 10-20% increase in inbound leads.
They just released their 2025 State of the Interactive Product Demo report, and it proves just how much more control B2B buyers want over the buying process. Buyers have more access to information than ever, and companies are finally catching up by making their product front and center.
Their report breaks down the top-performing demos, why ungated demos drive higher engagement and the best use cases and strategies for making them work.
So if you want to learn more about using product demos on your site, go check out Navattic’s State of the Interactive Product Demo report now.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
234 つのエピソード
すべてのエピソード
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