Artwork

コンテンツは Exit Five and Dave Gerhardt によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Exit Five and Dave Gerhardt またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal
Player FM -ポッドキャストアプリ
Player FMアプリでオフラインにしPlayer FMう!

#214: Q&A with Dave | Brand vs. Demand, Personality In Your Marketing, and The Most Successful B2B Marketing Campaigns

41:00
 
シェア
 

Manage episode 463362946 series 3290771
コンテンツは Exit Five and Dave Gerhardt によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Exit Five and Dave Gerhardt またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal

In this solo episode, Dave shares his POV on marketing with answers to a bunch of burning questions, including:

  • Balancing Brand vs. Demand
  • Working with the sales team vs. serving customers
  • How to inject personality into your brand
  • The most successful marketing campaigns Dave was a part of in his career
  • How to plan and brainstorm good marketing ideas
  • The biggest mistake marketing teams make
  • How to structure a marketing team
  • How did you know it was the right time to start your own company?
  • How to best differentiate in a crowded competitive market with similar feature offerings

Timestamps

  • (00:00) - - Intro to Dave
  • (04:13) - - Balancing brand, demand, and customer-centricity in marketing
  • (06:51) - - Infusing personality into marketing
  • (11:11) - - Most successful marketing campaigns and why they worked
  • (18:33) - - The concept of marketable moments and creating momentum
  • (22:26) - - Marketing at Drift and Privy
  • (24:20) - - How to plan and brainstorm campaign ideas
  • (27:21) - - Biggest mistakes marketing teams make
  • (28:53) - - Structuring marketing teams for different business needs
  • (29:40) - - The journey to starting Exit Five as a company
  • (32:03) - - Brand marketing versus demand marketing for scaling startups
  • (34:41) - - Differentiating positioning in a crowded market
  • (38:07) - - Closing thoughts

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today's episode brought to you by Navattic.

B2B websites are filled with too much story, too much narrative these days. You visit a website and you have no idea what the product does and how it works.

This is why Navattic has become a popular product for B2B Marketers. They help you build interactive demos so you can give buyers a real look at the product before they ever talk to sales.

And guess what - it works. They found that companies using interactive demos with Navattic have seen up to a 25% lift in website conversion rates and a 10-20% increase in inbound leads.

They just released their 2025 State of the Interactive Product Demo report, and it proves just how much more control B2B buyers want over the buying process. Buyers have more access to information than ever, and companies are finally catching up by making their product front and center.

Their report breaks down the top-performing demos, why ungated demos drive higher engagement and the best use cases and strategies for making them work.

So if you want to learn more about using product demos on your site, go check out Navattic’s State of the Interactive Product Demo report now.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

  • They give you unlimited podcast editing and strategy for your B2B podcast.
  • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
  • Visit hatch.fm to learn more
  continue reading

234 つのエピソード

Artwork
iconシェア
 
Manage episode 463362946 series 3290771
コンテンツは Exit Five and Dave Gerhardt によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Exit Five and Dave Gerhardt またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal

In this solo episode, Dave shares his POV on marketing with answers to a bunch of burning questions, including:

  • Balancing Brand vs. Demand
  • Working with the sales team vs. serving customers
  • How to inject personality into your brand
  • The most successful marketing campaigns Dave was a part of in his career
  • How to plan and brainstorm good marketing ideas
  • The biggest mistake marketing teams make
  • How to structure a marketing team
  • How did you know it was the right time to start your own company?
  • How to best differentiate in a crowded competitive market with similar feature offerings

Timestamps

  • (00:00) - - Intro to Dave
  • (04:13) - - Balancing brand, demand, and customer-centricity in marketing
  • (06:51) - - Infusing personality into marketing
  • (11:11) - - Most successful marketing campaigns and why they worked
  • (18:33) - - The concept of marketable moments and creating momentum
  • (22:26) - - Marketing at Drift and Privy
  • (24:20) - - How to plan and brainstorm campaign ideas
  • (27:21) - - Biggest mistakes marketing teams make
  • (28:53) - - Structuring marketing teams for different business needs
  • (29:40) - - The journey to starting Exit Five as a company
  • (32:03) - - Brand marketing versus demand marketing for scaling startups
  • (34:41) - - Differentiating positioning in a crowded market
  • (38:07) - - Closing thoughts

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today's episode brought to you by Navattic.

B2B websites are filled with too much story, too much narrative these days. You visit a website and you have no idea what the product does and how it works.

This is why Navattic has become a popular product for B2B Marketers. They help you build interactive demos so you can give buyers a real look at the product before they ever talk to sales.

And guess what - it works. They found that companies using interactive demos with Navattic have seen up to a 25% lift in website conversion rates and a 10-20% increase in inbound leads.

They just released their 2025 State of the Interactive Product Demo report, and it proves just how much more control B2B buyers want over the buying process. Buyers have more access to information than ever, and companies are finally catching up by making their product front and center.

Their report breaks down the top-performing demos, why ungated demos drive higher engagement and the best use cases and strategies for making them work.

So if you want to learn more about using product demos on your site, go check out Navattic’s State of the Interactive Product Demo report now.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

  • They give you unlimited podcast editing and strategy for your B2B podcast.
  • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
  • Visit hatch.fm to learn more
  continue reading

234 つのエピソード

Alla avsnitt

×
 
Loading …

プレーヤーFMへようこそ!

Player FMは今からすぐに楽しめるために高品質のポッドキャストをウェブでスキャンしています。 これは最高のポッドキャストアプリで、Android、iPhone、そしてWebで動作します。 全ての端末で購読を同期するためにサインアップしてください。

 

クイックリファレンスガイド

探検しながらこの番組を聞いてください
再生