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コンテンツは Exit Five and Dave Gerhardt によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Exit Five and Dave Gerhardt またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal
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#206: Drive | How to Build an AI-Powered $0 CAC Strategy with Kyle Coleman, CMO at Copy.ai

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Manage episode 458190572 series 3290771
コンテンツは Exit Five and Dave Gerhardt によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Exit Five and Dave Gerhardt またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Kyle Coleman, CMO at Copy AI and former SVP of Marketing at Clari, hosted a session on leveraging AI to create a $0 CAC strategy that drives demand generation. With a career spanning leadership roles in B2B SaaS, Kyle brings a wealth of experience in building high-performing teams and transforming go-to-market strategies.

Kyle covers:

  • Why developing a provocative point of view is critical to differentiate your brand
  • How to build a content flywheel that aligns operations, drives consistency, and improves velocity.
  • Strategies to reduce “go-to-market bloat” and streamline processes for sustainable growth.

Timestamps

  • (00:00) - - Intro to Kyle
  • (05:36) - - Content is strategy, but most companies have bad content
  • (06:47) - - Force a choice, not a comparison
  • (09:49) - - Book recommendations for thinking about your company differently
  • (12:44) - - Identifying core problems and target audience
  • (16:03) - - What is GTM Bloat?
  • (20:07) - - Beat the friction out of your process
  • (22:11) - - How to create a demand flywheel
  • (28:44) - - Non-negotiable content types
  • (30:07) - - Real thoughts from real subject matter experts
  • (34:51) - - Harness the power of the internet
  • (36:44) - - Always-on ways to capture the demand you create
  • (40:02) - - Q&A

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today's episode brought to you by Navattic.

B2B websites are filled with too much story, too much narrative these days. You visit a website and you have no idea what the product does and how it works.

This is why Navattic has become a popular product for B2B Marketers. They help you build interactive demos so you can give buyers a real look at the product before they ever talk to sales.

And guess what - it works. They found that companies using interactive demos with Navattic have seen up to a 25% lift in website conversion rates and a 10-20% increase in inbound leads.

They just released their 2025 State of the Interactive Product Demo report, and it proves just how much more control B2B buyers want over the buying process. Buyers have more access to information than ever, and companies are finally catching up by making their product front and center.

Their report breaks down the top-performing demos, why ungated demos drive higher engagement and the best use cases and strategies for making them work.

So if you want to learn more about using product demos on your site, go check out Navattic’s State of the Interactive Product Demo report now.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

  • They give you unlimited podcast editing and strategy for your B2B podcast.
  • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
  • Visit hatch.fm to learn more
  continue reading

234 つのエピソード

Artwork
iconシェア
 
Manage episode 458190572 series 3290771
コンテンツは Exit Five and Dave Gerhardt によって提供されます。エピソード、グラフィック、ポッドキャストの説明を含むすべてのポッドキャスト コンテンツは、Exit Five and Dave Gerhardt またはそのポッドキャスト プラットフォーム パートナーによって直接アップロードされ、提供されます。誰かがあなたの著作物をあなたの許可なく使用していると思われる場合は、ここで概説されているプロセスに従うことができますhttps://ja.player.fm/legal

This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Kyle Coleman, CMO at Copy AI and former SVP of Marketing at Clari, hosted a session on leveraging AI to create a $0 CAC strategy that drives demand generation. With a career spanning leadership roles in B2B SaaS, Kyle brings a wealth of experience in building high-performing teams and transforming go-to-market strategies.

Kyle covers:

  • Why developing a provocative point of view is critical to differentiate your brand
  • How to build a content flywheel that aligns operations, drives consistency, and improves velocity.
  • Strategies to reduce “go-to-market bloat” and streamline processes for sustainable growth.

Timestamps

  • (00:00) - - Intro to Kyle
  • (05:36) - - Content is strategy, but most companies have bad content
  • (06:47) - - Force a choice, not a comparison
  • (09:49) - - Book recommendations for thinking about your company differently
  • (12:44) - - Identifying core problems and target audience
  • (16:03) - - What is GTM Bloat?
  • (20:07) - - Beat the friction out of your process
  • (22:11) - - How to create a demand flywheel
  • (28:44) - - Non-negotiable content types
  • (30:07) - - Real thoughts from real subject matter experts
  • (34:51) - - Harness the power of the internet
  • (36:44) - - Always-on ways to capture the demand you create
  • (40:02) - - Q&A

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

Today's episode brought to you by Navattic.

B2B websites are filled with too much story, too much narrative these days. You visit a website and you have no idea what the product does and how it works.

This is why Navattic has become a popular product for B2B Marketers. They help you build interactive demos so you can give buyers a real look at the product before they ever talk to sales.

And guess what - it works. They found that companies using interactive demos with Navattic have seen up to a 25% lift in website conversion rates and a 10-20% increase in inbound leads.

They just released their 2025 State of the Interactive Product Demo report, and it proves just how much more control B2B buyers want over the buying process. Buyers have more access to information than ever, and companies are finally catching up by making their product front and center.

Their report breaks down the top-performing demos, why ungated demos drive higher engagement and the best use cases and strategies for making them work.

So if you want to learn more about using product demos on your site, go check out Navattic’s State of the Interactive Product Demo report now.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

  • They give you unlimited podcast editing and strategy for your B2B podcast.
  • Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
  • Visit hatch.fm to learn more
  continue reading

234 つのエピソード

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