最高の Marketing Blender ポッドキャスト (2024)

1
When B2B Marketing Consulting Goes Wrong 48:03

1d ago48:03

48:03

Hey everyone, welcome back to the Marketing Blender Show! In this episode, Dacia and Daisy dive deep into the murky waters of B2B marketing consulting gone wrong. 😱 They'll be spilling the tea ☕ on common mistakes, horror stories from clients who've wasted thousands (even YEARS!) on ineffective marketing, and the crucial lessons they've learned alo…

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Ep 31 - Bears, Thieves & Trickery 55:58

6d ago55:58

55:58

This week on River Reads, Episode 31- Bears, Thieves & Trickery, featuring two tales from the collection Grimm’s Fairy Tales, "Snow-White and Rose-Red" and "The Table, the Ass, and the Stick." Be sure to listen ‘til the end for the reveal of the episode's Gender Blender tale. Please note: River Reads is not a kids show but not not a kids show and m…

1
Personal Branding and the Social CEO 23:18

8d ago23:18

23:18

Are you a CEO who's hiding from social media? 🙈 It's time to step into the spotlight and become a Social CEO! 💥 In this episode of the Marketing Blender Show, Dacia and Daisy dive deep into personal branding for CEOs and why it's crucial for success in today's digital world. We cover: - Why CEOs need to be active on social media (and no, it's not a…

1
How to Build a Strong B2B Brand Strategy 26:41

24d ago26:41

26:41

Hey everyone! Dacia and Daisy here, and today we're diving into the nitty-gritty of B2B branding. Forget just pretty logos and colors – we're talking about building a brand strategy that actually makes a difference! In this episode, we'll cover: 👉 Why your brand needs a solid "why" (Hint: It's not just about making money!) 👉 How to figure out who y…

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Top B2B Lead Nurturing Secrets with Ramsey Sanchez 35:54

29d ago35:54

35:54

Hello! Welcome back to The Marketing Blender Show! Join Dacia Coffey and Ramsey Sanchez as they dive deep into the world of B2B marketing funnels. They break down the essential components of a successful funnel, discuss common pitfalls, and provide practical tips for building a system that generates qualified leads and drives revenue growth. Key Ta…

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Fire, Ash & Death 58:22

1M ago58:22

58:22

This week, River Reads will launch Season 4 with Episode 30, titled "Fire, Ash & Death.” This episode includes two stories: a brief narrative titled "The Shepherdess and the Chimney-Sweep" from Hans Christian Andersen's collection Fairy Tales, and the longer, gruesome tale, "The Master-Maid," from Andrew Lang’s "The Blue Fairy Book." Be sure to lis…

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Employer Branding, Attracting Talent and Fixing the People Problems Preventing Your Growth 51:47

1M ago51:47

51:47

In this insightful episode, Dacia Coffey is joined by special guest host Mark Mitford, CEO of HR Catalyst, to explore the critical intersection of HR and marketing in driving business success. Discover how addressing people problems can unlock revenue growth and optimize overall performance. Key Takeaways: ➡️ The Hidden Costs of People Problems: Un…

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How to Build a B2B Marketing Funnel with Ramsey Sanchez 38:12

2M ago38:12

38:12

In this episode of The Marketing Blender Show, Dacia Coffey is joined by special co-host Ramsey Sanchez, Head of Digital Marketing at The Marketing Blender, to uncover the top secrets of B2B lead nurture. They discuss the key differences between B2B and B2C funnels, emphasizing the importance of building long-term relationships and providing value …

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The Best B2B SaaS Lead Generation Tactics 25:34

2M ago25:34

25:34

Hello and welcome back !! ✨ In this episode of The Marketing Blender Show, Dacia Coffey and Daisy McCarty delve into the best lead generation tactics specifically tailored for B2B SaaS companies. They break down three distinct business models: SaaS-only, SaaS plus customization, and SaaS plus consulting, and offer targeted lead generation strategie…

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B2B Marketing for Instagram with Sa Maria Boyd 26:17

2M ago26:17

26:17

Join Dacia Coffey and special co-host Sa Maria Boyd as they debunk the myth that Instagram is solely for B2C businesses. Discover how B2B companies can leverage this visual platform to showcase their culture, products, services, and connect with potential clients and talent. Key Takeaways: ✨ Why Instagram is a valuable tool for B2B marketing, regar…

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How to Generate B2B Leads MUCH Faster 43:04

3M ago43:04

43:04

Hello and welcome back!! In this episode of The Marketing Blender Show, Dacia Coffey and Daisy McCarty dive deep into the world of B2B lead generation, providing actionable insights to help you accelerate your sales pipeline and achieve faster revenue growth. What You'll Learn: ✨ The clear distinction between Marketing Qualified Leads (MQLs) and Sa…

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What to Fix in Your B2B Marketing Funnel 35:41

3M ago35:41

35:41

Hey B2B marketers! Struggling to see results from your marketing funnel? You're not alone. Dacia Coffey and Daisy McCarty, the dynamic duo behind The Marketing Blender Show, are here to help you identify and fix the most common funnel flaws. In this episode, they delve deep into the B2B marketing funnel, debunking the myth of "one size fits all" an…

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Facebook Tips with Sa Maria Boyd 36:18

3M ago36:18

36:18

Can B2B Companies REALLY Find Success on Facebook? (Yes, Here's How!) Hey everybody, and welcome back to the Marketing Blender Show! In this episode, Dacia Coffey sits down with social media expert Sa Maria Boyd to uncover the secrets of B2B marketing on Facebook. Sa Maria shares insider tips on: ➡️ Leveraging Facebook groups to connect with your i…

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B2B Marketing Automation 28:44

3M ago28:44

28:44

Welcome back to The Marketing Blender Show! In this episode, Dacia Coffey and Daisy McCarty tackle the often complex topic of B2B marketing automation. They break down: ➡️ The power of automation: How it can save time, reduce errors, and prevent burnout for your marketing and sales teams. ➡️ What to automate: Nurture campaigns, ads, reminders, soci…

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The Truth About Outsourced B2B Lead Generation 26:11

4M ago26:11

26:11

Hey there marketing superstars! 🤩 Dacia and Daisy from The Marketing Blender Show are here to tackle a common challenge: outsourced B2B lead generation. In this episode, they debunk the myths and misconceptions surrounding this service and explain how it can actually work for you, if done correctly. Here's what you'll learn: - The deadly assumption…

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Navigating the Complexity of B2B2C Marketing 22:16

4M ago22:16

22:16

Struggling to navigate the complexities of B2B to Consumer (B2BtoC) marketing? This episode of The Marketing Blender Show is for you! Dacia and Daisy dive deep into the world of selling to big box retailers like Walmart and Costco, where you don't directly control the customer relationship. Here's what you'll learn: - What B2BtoC buyers REALLY care…

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When and How to Hire a CMO 37:42

4M ago37:42

37:42

Hello and welcome back to The Marketing Blender Show! We're excited to bring you another episode packed with valuable insights for B2B leaders and marketers. 😎 In this episode, hosts Dacia Coffey and Daisy McCarty dive into the world of fractional Chief Marketing Officers (CMOs). They explore when businesses should consider hiring a fractional CMO …

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How to Run Successful B2B Healthcare Marketing 27:30

4M ago27:30

27:30

Hello! Welcome back to The Marketing Blender Show! In this episode, Dacia Coffey and Daisy McCarty discuss how to navigate the complexities of B2B healthcare marketing. They break down the different personas involved in the buying process, from doctors and nurses to hospital administrators and IT leaders. They also offer tips on how to develop mess…

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How to Run Successful B2B Channel Partner Marketing 36:40

5M ago36:40

36:40

This episode of The Marketing Blender Show dives deep into the world of Channel Partner Marketing, featuring hosts Daisy McCarty and Dacia Coffey. Here are the key takeaways you'll learn: The Importance of Channel Partners: 70% of the technology addressable market is reached through channel partners. Many businesses rely on channel partners for a s…

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Blender Reacts 🤯 33:50

5M ago33:50

33:50

Dacia and Daisy are back with a spicy new episode of The Marketing Blender Show! 🌶️ In "Blender Reacts," they dive into viral marketing clips and share their unfiltered opinions. This time, they're tackling advice from marketing giants Gary Vaynerchuk, Neil Patel, and April Dunford. Expect hot takes on: 🙅‍♀️Gary Vee's 50 Consumer Segmentations: Is …

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When to Hire a SAAS Fractional CMO for Your Startup 33:41

5M ago33:41

33:41

🚀 Wondering when is the right time to bring in a Chief Marketing Officer for your SAAS startup? The answer might surprise you! Join Dacia Coffey and Daisy McCarty in this episode of The Marketing Blender Show as they dive deep into: 💥 The surprising truth: Why RIGHT NOW is the ideal time to hire a fractional CMO, even if your revenue is at $0. 🧩 Va…

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Ep 29 - Love To Death 58:00

5M ago58:00

58:00

This week on River Reads, Episode 29 - Love To Death, will be featuring the stories, The Steadfast Tin Soldier and Elder-Tree Mother, from the collection FairyTales by Hans Anderson. As well as the tale, How Six Traveled Through the World, by the Brothers Grimm’s. Stick around til the end, for this episode's Gender Blender tale reveal! The suspense…

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What to Look for in a B2B Branding Agency 36:22

5M ago36:22

36:22

In this episode of The Marketing Blender Show, host Dacia Coffey sits down with Creative Director Colin Short to discuss the ins and outs of B2B branding. They delve into the differences between B2B and B2C branding, exploring the unique challenges and opportunities that arise when building a brand for businesses. Colin shares his proven branding p…

1
3rd Annual Pride Special 58:00

6M ago58:00

58:00

This week we’re excited to be hosting River Reads’ 3rd Annual Pride Special! It has been quite the year for host River Wilde, following their DragStory Time Performance in 2023. Join them, as they share their words of hope and tales of goblins, porridge and pots of pink. This episode features the fairy tales, Fundevogal, by Brothers Grimms, The Gob…

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The Marketing Blender Show LIVE! | What's Working for B2B Marketing in 2024? 1:02:42

6M ago1:02:42

1:02:42

Tune in to this episode of the Marketing Blender Show where we're serving up answers to your marketing dilemmas! 🚀 Don't miss out on the chance to leverage marketing for your big goals! 💼 Got burning questions for Dacia or Daisy? Drop them in the comments below!!🌟 ____________________________________________________________________________ 🌐 Learn …

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7 Amazing B2B Social Media Content Ideas with Sa Maria Boyd 36:17

6M ago36:17

36:17

✨Good Morning, Afternoon & Evening! Where ever you are, welcome back to another incredible episode of The Marketing Blender Show. ✨ In this episode, Dacia Coffey and guest host Sa Maria Boyd discuss engaging and effective B2B social media content strategies. They dive into the world of B2B social media content creation. Dacia Coffey chats with soci…

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Ep 27 - Tales of Curiosity 57:57

6M ago57:57

57:57

Get ready for Episode 27 - Tales of Curiosity! Curiosity drives us to thrive by uncovering the unknown and seeking understanding. Stay curious and watch as your life transforms, heals and fosters love for others. This week will feature a longer story, ‘Soup from a Sausage-peg,’ from the collection, Fairy Tales, by Hans Andersen. As well as the shor…

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Make People Want It! : B2B Demand Generation 31:32

6M ago31:32

31:32

Hello and Welcome back to another exciting episode of The Marketing Blender Show! Do you ever feel like your B2B marketing is just creating leads, not desire? This episode of The Marketing Blender Show is all about Demand Generation! Join hosts Dacia Coffey and Daisy McCarty as they break down the difference between lead gen and demand gen, and how…

1
How to Make the Most of a Fractional Marketing Team 28:51

6M ago28:51

28:51

Welcome back to The Marketing Blender Show! ✨ In this episode, hosts Daisy McCarty and Dacia Coffey discuss the advantages of working with a fractional or outsourced marketing team versus hiring in-house marketers or an agency. They explain what a fractional team is and outline the key capabilities and areas of expertise a well-rounded marketing te…

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Ep 26 - Smoke and Mirrors Deceive Thee 57:47

6M ago57:47

57:47

This week on River Reads, Episode 26 - Smoke and Mirrors Deceive Thee, will be featuring a longer tale, The White Cat, from collection, "the Blue fairy book”, by Andrew Lang. As well as a shorter tale, The Turnip, by the Brothers Grimm’s. What was our Gender Blender tale this week? Stay tuned to the end, for reveal! River Reads is not a kids show b…

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Dos and Don'ts of B2B Social Selling 28:40

7M ago28:40

28:40

What's up?! Welcome back to another episode of The Marketing Blender Show! In this episode, hosts Dacia Coffey and Daisy McCarty dive deep into the world of social selling. Daisy, a renowned expert on the topic, shares her invaluable insights and proven strategies for leveraging social media platforms to build relationships, provide value, and ulti…

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Corporate Caffeine Author Interview 1:00:00

7M ago1:00:00

1:00:00

Hello and Welcome back to another episode of The Marketing Blender Show! ✨ In this insightful episode host Daisy McCarty sits down with Dacia Coffey, CEO of The Marketing Blender and author of the groundbreaking book "Corporate Caffeine: Boost B2B Growth Through Sales & Marketing Alignment." Dacia shares her revolutionary approach to business-to-bu…

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Ep 25 - Creatures of Small 57:38

7M ago57:38

57:38

This week, Episode 25, Creatures of Small, and as a small creature themselves, host, River Wilde, can attest to the fabulousness of such a small size. Today's tales involve a bunch of small things, from beetles to little men, though all have some pretty big personalities, or one might say, egos. Nothing wrong with that, confidence. It’s when confid…

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6 Pro Tips for Maximizing Conversions on B2B Google Ads with Ramsey Sanchez 1:08:40

7M ago1:08:40

1:08:40

Hello and Welcome Back to The Marketing Blender Show! In this episode, digital marketing expert Ramsey Sanchez joins host Dacia Coffey to walk through 6 pro tips to get maximum ROI out of your B2B Google Ads campaigns. Ramsey dives deep into crucial elements like: 💥 Keyword strategy - Finding the right keywords, using negative keywords, and leverag…

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Episode 252: Celeste Art Director Pedro Medeiros & How To Become A Professional Pixel Artist 54:55

7M ago54:55

54:55

This chat features Pedro Medeiros, a Pixel Artist, and indie video game Art Director known for such titles as Celeste, Towerfall, as well as the unreleased Earthblade, and Neverway. In their chat, Medeiros shares how he got into pixel art through video game development in Brazil (when there wasn’t any game industry there yet), as well as his proces…

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Episode 251: Video Game Art Director Ole Tillmann & Creating The Stop Mo Style For Harold Halibut 1:25:17

7M ago1:25:17

1:25:17

This chat features Ole Tillmann, a German indie video game Art Director at Slow Bros Studio. He worked on the game Harold Halibut, which has become known for its super unique style. Everything in the game - the characters, backgrounds, assets, etc. - were all meticulously hand-crafted in a stop motion style, then 3D scanned and composited and anima…

1
The Revenue Strategy 1:13:25

7M ago1:13:25

1:13:25

Revenue strategy is the key to unlocking sustainable business growth and profitability. In this insightful session from March 15th, industry experts Dacia Coffey and Burt Copeland share their pioneering insights on building a revenue strategy that drives results. Over 90 power-packed minutes, you'll learn to distinguish between good and bad revenue…

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Episode 250: Rand Fishkin & How He's Funding Snackbar Indie Game Studio 50:21

7M ago50:21

50:21

This chat features Rand Fishkin, Creative Director and CEO of Snackbar Studio, a new video game studio working on its first title. Fishkin, who is better known for founding the SEO software company Moz, and the consumer intelligence company SparkToro, shares why he made the jump from the world of business into video games. Fishkin also covers the e…

1
Ep 24 - Transformations 58:00

7M ago58:00

58:00

River Reads, Episode 24 - Transformations, is all about, you guessed it, transformations. Specifically, of self, of character, of circumstance, and of fate. Showcasing a selection of stories from the collection, ‘Grimm’s Fairy Tales,' by Brother’s Grimms. The lineup includes beloved classics like, 'The Raven’, ‘The Gallant Tailor’, and ‘The Elves a…

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How to Build a Smashing B2B Social Media Marketing Strategy with Sa Maria Boyd 39:21

8M ago39:21

39:21

Welcome back to The Marketing Blender Show!! ✨ Join Dacia Coffey and social media extraordinaire Sa Maria Boyd for an insightful discussion on crafting an effective B2B social media marketing strategy. Sa Maria shares her expertise on navigating the unique challenges of B2B social media, including how to create valuable content, choose the right pl…

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Episode 249: Ben Osroosh & Custom-Making Motion Control Rigs And Winders For Stop Motion 1:19:16

8M ago1:19:16

1:19:16

Support this podcast on Patreon: https://www.patreon.com/theAIPThis podcast features Ben Osroosh, a stop motion artist originally from Iran, now living and working in LA. Osroosh has become known in recent years for his mastery and construction of stop motion rigging devices and now, after nearly 2 years of development, he has launched his own Moti…

1
The Marketing Blender Show | Live Q&A 46:02

8M ago46:02

46:02

Tune in to this episode of the Marketing Blender Show where we're serving up answers to your marketing dilemmas! 🚀 Don't miss out on the chance to leverage marketing for your big goals! 💼 Got burning questions for Dacia or Daisy? Drop them in the comments below!!🌟 _________________________________________________________________________ 🌐 Learn Mor…

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Episode 248: Catino World & Animating Cat Memes As A Career 1:05:41

8M ago1:05:41

1:05:41

Support this podcast on Patreon: https://www.patreon.com/theAIPThis podcast features Alec, the creator of the bouncy, orange, meme cats featured in Catino World on social media. In the chat, Alec shares how he came up with the concept after being fired from his job during the 2021 pandemic lockdown. Since then, Catino World has grown to nearly 100 …

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Ep 23 - Tales of 23 58:00

8M ago58:00

58:00

River Reads, Episode 23 - Tales of 23, is all about the number twenty-three! With our 23rd episode falling on March 23 we thought this called for a celebration of this numerical cosmic alignment! Showcasing a selection of stories from the renowned collection "Fairy Tales and Stories" by Hans Christian Andersen. The lineup includes beloved classics …

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How B2B Marketing Works for Professional Services 26:06

8M ago26:06

26:06

Welcome to the latest episode of The Marketing Blender Show hosted by Daisy McCarty and Dacia Coffey! 🎉 In this episode, titled "How B2B Marketing Works for Professional Services," Daisy and Dacia dive deep into the intricacies of marketing for professional service providers. Drawing from their own experiences and extensive research, they explore t…

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Episode 247: How Emmy Robinson Gained 100K Followers By Making Stop Motion Animations In Her Bedroom 1:04:08

8M ago1:04:08

1:04:08

This chat features budding stop motion animator Emmy Robinson, who gained over 100,000 Instagram followers for her bedroom-made stop motion animations in only eight short months. She shares how she played to Instagram’s algorithm to get attention for her work, and then how she capitalized on the niche she discovered.Tune in to Ibele and Robinson to…

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5 Tips for B2B Industrial Marketing 28:42

8M ago28:42

28:42

Welcome to the latest episode of The Marketing Blender Show hosted by Dacia Coffey and Daisy McCarty! In this episode, we delve deep into the realm of industrial products and services, sharing invaluable insights and strategies garnered from our 11 years of experience in this space. Episode Highlights: Discover why industrial marketing requires a u…

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Episode 246: How Indie Game Developers Will And James Made Thank Goodness You're Here! 57:58

8M ago57:58

57:58

Support this podcast on Patreon: https://www.patreon.com/theAIPThis chat features indie game developers James Carbutt and Will Todd. The English duo are best known for their free-to-play 2019 title The Good Time Garden, but they’ve been hard at work at another game called Thank Goodness You’re Here - set to release this year. In their chat, Carbutt…

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Ep 22 - Things From a Trunk 58:00

8M ago58:00

58:00

In this weeks, Episode 22 - Things From a Trunk, fairy tales involve things one might find in, you guessed it, a trunk! Featuring stories from collection, Fairy Tales and Stories, by Hans Christian Andersen, including, 'The Shirt Collar', 'The Red Shoes', 'The Flying Trunk', and 'The Puppet Showman'. Remember to tune till the end of the show for Ep…

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The Best B2B Digital Marketing Strategies for 2024 with Ramsey Sanchez 40:46

8M ago40:46

40:46

Welcome back to The Marketing Blender Show💡 In the latest episode of the Marketing Blender Show, our host Dacia Coffey welcomes guest host Ramsey Sanchez for a deep dive into the intricacies of digital marketing and its crucial role in pipeline management. Together, they explore the distinct strategies for utilizing social media and search engines …

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