最高の Lorraine Rise ポッドキャスト (2024)

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Episode 123: Why Expertise Matters: Choosing the Right Marketing Partner 11:35

16h ago11:35

11:35

Would you trust an amateur with a life-or-death decision? Of course not. But many small business owners risk their brand’s reputation and their business success with marketing providers who lack real expertise. In this episode of Brand for Good, I break down why choosing the right marketing partner is critical to your growth and success. In this ep…

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The Value Factor: How Strategic Pricing Fuels Your Success with Lorraine Ball 27:44

1d ago27:44

27:44

Are you pricing your products or services with confidence and clarity? If not, you may be missing out on growth opportunities and profitability. In this Live With The Pricing Lady episode, I sit down with the talented Lorraine Ball—marketer, business consultant, and entrepreneur—to explore how strategic pricing can transform a business. Together, w…

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Episode 122: The State of Marketing: Trends, Predictions and Insights 17:06

7d ago17:06

17:06

In this episode of Brand for Good, I take you on a journey through the latest marketing trends, data-driven predictions, and actionable insights to help you stay ahead in 2025 and beyond. From the transformative power of AI and automation to the growing emphasis on authenticity and purpose-driven branding, I reveal what’s working, what’s next, and …

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The Pros and Cons of Discounts in Service-Based Business 25:21

15d ago25:21

25:21

Are discounts and promotions helping your business thrive, or are they quietly cutting into your profits? In this episode of Live with The Pricing Lady, we’re getting real about something many businesses struggle with—how to use discounts without damaging your bottom line or your brand. Sure, discounts can drive quick sales and attract new customer…

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Episode 121: It All Adds Up with Dr. Ranelli A Williams, CPA 42:30

22d ago42:30

42:30

Do you want to establish wealthy habits? Dr. Ranelli A. Williams, CPA, is a cashflow and profit strategist, a Certified Public Accountant, and a Certified Profit First Professional. She’s also a Money Breakthrough Business Coach with over 25 years of accounting experience in corporate accounting, public accounting, and internal auditing. Dr. Willia…

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Episode 120: The Rise of Brand Journalism 16:43

29d ago16:43

16:43

In this episode of Brand for Good, we explore brand journalism, a storytelling approach that helps companies build relationships, establish trust, and create a compelling brand voice—without focusing on direct sales. With brand journalism, you can bypass traditional media channels and create a dedicated audience by telling authentic, engaging stori…

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Consistency & Courage: Pricing Strategies for New Coaches with Marc Mawhinney 28:56

29d ago28:56

28:56

Pricing strategies for new coaches. Have you ever thought to yourself, "I'm new coach, I can't charge that much." Even worse. Maybe someone advised you not to charge me. As a result you're afraid and holding yourself back from charging more. Between bad advice, not knowing how to do it and feeling a lack of confidence it's no wonder you feel confus…

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Episode 119: Heart-Centered Sales with Dora Rankin 26:29

1M ago26:29

26:29

If we were to pull the thread from last week’s episode on human-centered marketing, it would lead to this week’s episode, Heart-Centered Sales. My guest today is sales expert Dora Rankin, who recently evolved her positioning and her brand through a lecture, a course, and a book called The Heart Sell. Join us as Dora discusses the camaraderie of com…

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Episode 118: Human-Centered Marketing 15:04

1M ago15:04

15:04

In this episode of Brand for Good, I explore the power of empathy in marketing and how a human-centered approach can drive better business outcomes. Consumers today are looking for brands that understand their needs, emotions, and challenges…and empathy is the key to making that connection. We cover: What is Human-Centered Marketing? Learn how shif…

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The Price Rise Trap: 3 Myths Keeping You Stuck 17:57

1M ago17:57

17:57

Do you suffer from the Price Rise Trap? Worried about being seen as greedy? Scared that you'll lose customers if you charge more? Think it's just to hard, I won't bother? In this episode of Live With The Pricing Lady, we tackle the common price trap myths and fears that hold businesses back from increasing their prices. Join me as we break down mis…

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Episode 117: When Bigger Isn’t Better 11:26

2M ago11:26

11:26

In this episode of Brand for Good, I challenge the notion that bigger is always better in marketing. While large numbers might seem impressive, they don’t always translate into success. Let’s dive into why focusing on the right metrics and reaching the right audience is what really drives business growth! We discuss: The Importance of the Right Dat…

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Episode 116: Marketing Metrics that Matter 14:09

2M ago14:09

14:09

In this episode of Brand for Good, I explore how you can drive business growth by using a business scorecard—a data-driven tool that helps you align marketing activities with your business goals. A scorecard allows you to track progress, make necessary adjustments, and prioritize what really matters. We cover: Why Scorecards Are Important: How scor…

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Understanding Behavioral Styles for Effective Pricing with Shelly Starks 41:25

2M ago41:25

41:25

What has the BIGGEST impact on your prices? Nope, not the customer. Not your competitors. Not your costs. You do. Your behavior, what you choose to do or not do has a bigger impact on your prices and your pricing strategy than anything else. This is why it's important to take a look at behavior styles and pricing. In this episode, I speak with Shel…

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3 Micro Masterclasses With Me: Raise Your Frequency, Structure Your Bank Accounts & Build Your Profile! 33:44

2M ago33:44

33:44

This episode is brought to you by my Bold Darling Mastermind. This is everything you need to build a successful business… without sacrificing yourself in the process. Doors only open twice a year and they’re open right now… until Thursday 26th September. Find out more and join at bolddarling.com. We have a monthly theme each month, which kicks off …

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The Best Expert Advice 32:15

2M ago32:15

32:15

This episode is brought to you by my Bold Darling Mastermind. This is everything you need to build a successful business… without sacrificing yourself in the process. Doors only open twice a year and they’re open right now… until Thursday 26th September. Find out more and join at bolddarling.com. We have a monthly theme each month, and alongside a …

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A Catch-up With My Husband feat. Wade Tink 1:03:16

2M ago1:03:16

1:03:16

Making his return to the show is…. my husband! Wade hasn’t been on the show for quite a while so I’m excited to bring him back for a big chat post our move back to Australia from Spain. He also answers questions from my listeners. We talk about: What's exciting him about life right now How his business went from a multi-million dollar valuation in …

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Should I end my prices in 9s or 0s? 12:11

2M ago12:11

12:11

Ever wondered... How should I end my prices? And does it really make a difference, or is it just marketing fluff? In this episode of Live with The Pricing Lady, join me as we dive into the psychology of charm pricing and explore whether ending your prices in 9s, 0s, or other options is the right strategy for your business. It's important to remembe…

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My 5 Greatest Breakthroughs in Business 45:50

3M ago45:50

45:50

I’ve got a reflective and very honest episode for you this week! To celebrate my upcoming Bold Breakthrough training, I’m sharing my five greatest breakthroughs in my 12 years of business. Listen in to find out: The step I wish I’d taken from day 1 in my business journey How I came dangerously close to not having a business anymore in 2013 Why I al…

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Episode 115: The Why and How of My Free Brand Course 9:29

3M ago9:29

9:29

In this special episode of Brand for Good, I’m sharing why I dedicated 15 episodes to the concept of upbranding and how listeners can find the time to implement the strategies discussed. I’m sharing my passion for solving problems, writing and teaching and how these loves inspired my approach to podcasting. I also offer practical advice on how to c…

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My Tips For Planning A Perfect Retreat For Yourself 36:25

3M ago36:25

36:25

This week I’m talking about one of my FAVOURITE things to do - namely, go on and host retreats! I get a lot of questions from my community on how I approach my own time away from the busy-ness of everyday life and business, so I’m addressing them in this episode. I cover: The greatest benefits to having a retreat How to know if you’re in need of on…

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Episode 114: Copywriting Techniques That Turn Browsers Into Buyers 18:50

3M ago18:50

18:50

In this episode of Brand for Good, I’m sharing some important techniques for turning your website visitors into loyal customers through the power of effective web copywriting! Whether you’re a service provider or a product-based business, your website’s role is to guide visitors on a journey that leads them to take action—whether that’s making a pu…

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Overcoming Pricing Fear - with guest Stacey Hagen 24:21

3M ago24:21

24:21

How can overcoming pricing fear transform your business and elevate your success? In this episode of Live With The Pricing Lady, I'm joined by guest Stacy Hagen, a marketing and business coach from the Bay Area. We discussed the principles and strategies behind effective pricing for business sustainability. Our topics include managing pricing chall…

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How To Stop Being A Slave To Your Business feat. Ness Hartge 47:24

3M ago47:24

47:24

This week’s episode will resonate with most of you business owners listening! Ness Hartge is a VIP member of my Bold Darling Mastermind. She has run her book-keeping business, The Bush Bookkeeper, from rural NSW for the last three years. Just a year ago, she was in the thick of overwhelm / start-up stress / wearing all the hats… and not exactly LOV…

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Episode 113: The Write Way to Create Sales and Services Pages 19:53

3M ago19:53

19:53

In this episode of Brand for Good, I guide you through the essential strategies for creating effective sales and services pages that convert. Whether you're a service provider or a product-based business, your sales and services pages are critical tools in guiding customers through their buying journey. This episode covers everything from organizin…

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Dear Lorraine, I’ve Got Mum Guilt 23:24

3M ago23:24

23:24

A very important Dear Lorraine episode this week - I’m responding to listener Elke, who says: “I’m thinking about returning to work post baby and I’m struggling with Mum Guilt.” I’ve taken a wider lens in my response to her, and talked about Mum Guilt more broadly. I cover: The importance of separating out societal-induced Mum Guilt, and our own mo…

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Episode 112: How to Increase Homepage Conversions 21:20

3M ago21:20

21:20

Welcome to this episode on how to increase your homepage conversions! Today, I’m breaking down the key elements necessary to create compelling website copy that turns visitors into customers. I’ll walk you through my step-by-step framework designed to help you craft a high-converting homepage. If you've been struggling to get your website to drive …

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Packaged and tiered offers: What's the right strategy for your small business? 21:09

3M ago21:09

21:09

As a woman leading a service-based business, you might often wonder, “How can I offer my services to different clients at different price points without compromising on value?” The truth is, it’s not about offering the same service at varying prices—instead, it’s about crafting distinct offers that speak to the unique needs of your diverse audience…

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How To Plan An Epic Girls’ Weekend… With Zero Stress! 35:12

3M ago35:12

35:12

I just returned from a girls’ weekend in Tasmania… which was all kinds of magical! I wanted to do an experience like this for so long, and I’m thrilled that this year was the year it happened. Putting together a weekend like this can feel intimidating on multiple levels: emotionally (what if no-one comes?), mentally - it’s so much to do!, etc. This…

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How To Live Longer & Better feat. Amelia Phillips 1:01:25

4M ago1:01:25

1:01:25

Longevity has become a mainstream focus in recent years, however the space has felt a bit… blokey to me. This week on the show, I’m chatting to health expert Amelia Phillips on how we can live longer, but also better, as women. Amelia has been in the health and wellness industry for over 25 years: as a trainer, exercise scientist, researcher, nutri…

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Episode 111: 4 Essential Brand Stories 18:51

4M ago18:51

18:51

In this episode of Brand for Good, we explore the power of storytelling to build impactful brands. Join me as we dive into the four essential brand stories that every impact-driven brand needs to stand out in the market! Learn why brand stories matter and how you can use them effectively. Hear inspiring examples from brands like Ben & Jerry's, Pata…

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What Men Are Really Thinking feat. Anthony Hopson 1:04:30

4M ago1:04:30

1:04:30

Oooh this is a juicy one this week!! In 2022, I met Anthony Hopson at the week-long Hoffman Process retreat. We instantly connected and have gone on to have a really treasured friendship since. Anthony has a background in finance, and still runs his business in that space. In recent years, he has expanded his horizons by becoming a certified counse…

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Episode 110: Key Messages for Memorable Marketing 10:08

4M ago10:08

10:08

In this episode of the Brand for Good podcast, we delve into the critical role of key messages in effective marketing. We explore what key messages are, why they are essential for establishing a strong brand, and how they serve as the backbone of all brand communications. From your website to social media…PR to public speaking….we cover it all! Lea…

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Dear Lorraine: I’m Running 2 Businesses & I’m Stretched 17:58

4M ago17:58

17:58

This week, I’m answering Carley’s question. She said: “I’m running two businesses and I’m so stretched. Please help!” Listen in to my response to hear my advice to Carley, including: Compartmentalisation Weekly planning The importance of solid support Why I need an “energetic moat” in my business Energy management My random Texas ranch anecdote (I …

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Episode 109: Find Your Brand Voice 11:57

4M ago11:57

11:57

Welcome to another episode of Brand for Good, the podcast dedicated to helping you build a brand that impacts the world…and your bottom line. In this week’s episode, we explore a fundamental aspect of brand communications: finding your brand voice. Join us as we discuss: The Importance of Brand Voice: Understand why a consistent brand voice is cruc…

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The Business Built On Blue Light - feat. Aaron Telford from Baxter Blue 43:52

4M ago43:52

43:52

I’ve been a longtime fan of Baxter Blue blue-light glasses, so I loved this week’s conversation with its founder, Aaron Telford. He founded the business 7 years ago, using his background in product development and advertising to create one of the earliest blue-light filtering glasses. In our conversation, we cover: Why blue light is so harmful for …

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Dear Lorraine: I Need To Show Up On Social Media & I Hate It! 25:36

5M ago25:36

25:36

Yay, a Dear Lorraine episode! This week, I’m responding to listener Carmen’s challenge - she’s starting a business and needs to start showing up on social media… which terrifies her. Listen in for my response to her, including: My greatest lessons from being in the social media space for 12 years Some powerful reframes to give yourself permission t…

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Episode 108: Position for Impact 16:10

5M ago16:10

16:10

In this episode of Brand for Good, I explore the critical concept of brand positioning. Discover what brand positioning is, why it’s essential for business success, and how to craft a compelling brand position that differentiates you in the marketplace. Learn how effective positioning can help you reach and serve more people, ensuring that your bra…

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Join Me For My Mid-Year Goals Review 39:41

5M ago39:41

39:41

Given that we’re now (almost) halfway through 2024, I recently did a review of my goals. In this week’s episode, I’m sharing what’s going well, what’s going so-so… and what needs a kick up the ass to make it happen by the end of the year! This is also a life update six months on from our transition back to Sydney from Spain. I hope this episode hel…

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Episode 107: Leverage Your Unfair Advantage 23:09

5M ago23:09

23:09

In Episode 107 of Brand for Good, I discuss the importance of a brand value proposition, also known as a unique selling proposition (USP). Learn what a value proposition is, why it’s essential for your brand's success, and how to create a memorable one that leverages your unfair advantage. This episode is packed with practical insights and examples…

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Why The Job Search Is Harder Today 21:58

5M ago21:58

21:58

Recruiter ghosting! Fake postings! Scams! Marathon interviews! The job market is nuts. Why? In this episode, Lorraine uncovers numerous reasons why it's a tough market and what you can do about it. Learn more at www.careeruprising.comInFlowRadio.com | Lorraine Rise による

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Overcoming The Fear Of Starting Something New feat. Lisa Burling 46:22

5M ago46:22

46:22

I’m so excited to introduce you to my guest this week! Lisa Burling is an award-winning businesswoman, Fellow of the Public Relations Institute of Australia, degree-qualified journalist, and a published author. She has over 20 years’ PR experience working on some of the world’s biggest brands and companies in Australia, the United Kingdom and Europ…

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Episode 106: Your Brand Promise 21:39

5M ago21:39

21:39

A brand promise is a critical component of the branding process. Today, I’m explaining what a brand promise is, why it matters, why you need one, and how you can communicate the right promise for your business. Episode Highlights: A brand promise is a statement that communicates to customers what they can expect from a brand's products or services.…

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Mastering Pricing Objections: 3 Simple Steps to Overcome Resistance 12:37

5M ago12:37

12:37

Are you mastering pricing objections? Have you ever felt your confidence waver when a customer challenges your pricing? Join us in this episode as we tackle one of the biggest challenges in pricing: handling objections. We'll explore 3 effective techniques to help you overcome the resistance you feel and turn objections into opportunities for deepe…

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Episode 105: The Power of Core Values 24:20

5M ago24:20

24:20

Are you ready to unlock the true potential within yourself and your business? In this episode of Brand for Good, I delve deep into the fundamental beliefs that drive our actions and shape our success. This episode is a must-listen for anyone looking to align their life and work with their deepest principles. Episode Highlights: Introduction to Core…

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The Salary Negotiation Playbook with Brandon Bramley 31:30

5M ago31:30

31:30

Brandon Bramley is the Founder of The Salary Negotiator. He has a background in strategic negotiations from working in many professional negotiation roles at many global companies, including Amazon and American Airlines, where he’s not only led multi-million-dollar business-to-business negotiations but has also recruited and hired many career profe…

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My Bali Retreat Debrief 44:25

6M ago44:25

44:25

I just landed back from my Bali retreat this week… and my first task was to sit down and record a juicy debrief for you, while it’s all still fresh! In this episode I share: The kind of women who came - and how they differed to my last retreat The program for the retreat Three new elements I added this time The pretty sizeable curveball we navigate…

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Episode 104: How Purpose Leads Your Mission, Vision and Values 10:29

6M ago10:29

10:29

Your brand purpose is the unsung–and sometimes overlooked–hero of your business. When done well, brand purpose leads your mission, vision and values and guides virtually every decision you make in your organization. Unfortunately, most businesses either don’t have a brand purpose statement or don’t have the right one. In this episode, I’m sharing t…

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Pricing insights for women-led businesses 34:53

6M ago34:53

34:53

How can women-led businesses determine their pricing strategy? Today’s episode features Shannon Tacheny, an accomplished brand strategist and owner of Feather Blue Studios. Shannon's entrepreneurial journey is truly inspiring. From photography to brand strategy and marketing and business coaching, she has continually evolved her approach to pricing…

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Dear Lorraine: How Do I Overcome Imposter Syndrome? 26:18

6M ago26:18

26:18

Imposter syndrome is something that most of us are faced with multiple times throughout our careers and lives. This week, I’m answering Nicole’s question: “How do I actively overcome imposter syndrome?” I’m so excited to answer this one, as it starts first and foremost with a couple of powerful reframes… then I get into what we can actually DO abou…

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Episode 103: Hire the Right Expert at the Right Time 10:49

6M ago10:49

10:49

Hiring an expert to consult on a specific area of your business can bring valuable insights that transform your company…but which expert does your business need and when? That is what I’m breaking down for you in this episode of Brand for Good. I believe there are 5 essential areas of your business that require expertise, and if you don’t have that…

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ポッドキャスト Lorraine Rise

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